Best Practices

Is Scraping Google SERPs Legal?

Best Practices By George Svash

Digital marketing professionals have long been using data to make better-informed decisions. In the world where search engines represent the massive source of data, incorporating valuable data obtained from search engine results pages has become a mainstream business practice. A...

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Extracting Extra Features from SERPs [Examples]

Best Practices By George Svash

Back in early 2000, all Google results looked almost identical: the same blue underlined titles, descriptions with highlighted keywords, and green URLs in the bottom. Although these old results pages were doing the job just fine, frankly it wasn’t the...

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