Best Practices

Buy vs Build SEO Software: How to decide?

Best Practices By George Svash

As a digital marketing agency, balancing between the immediate needs of clients and long-term business goals can be extremely challenging. Issues arise when a company starts to outgrow solutions that seemed to work fine when initially implemented. One of the...

Read more

Development of SEO Tools. Where to Start?

Best Practices By George Svash

This day, the Internet is filled up with different software, promising to help with PPC, SEO, lead generation, and other crucial tasks that digital marketers struggle with. Every marketing agency out there is using a wide variety of tools to...

Read more

What is really important for users of your SEO software?

Best Practices By George Svash

“Customers don’t care how much time something takes to build. They care only if it serves their needs.” ― Eric Ries Even though talks about “customer-focused approach,” “customer-centric strategy” and other “step-into-your-customer-shoes” clichés can now be heard from every corner...

Read more

Why Do API Results Differ?

Best Practices By Danil Tivikov

One of the questions that are frequently asked by our customers is about API results that are different from what they see in SERPs. To be honest, there are no secrets at all. These are a few ways that will...

Read more