We analyzed 1,357 keywords across 12 industries to see how Google’s search results changed over the last 12 months, and how much the results page depends on what people search for. A Google search results page (SERP) can hold multiple...
Read morePicking a local business is rarely a one-step decision. Customers check reviews, weigh prices, and compare two or three options before they commit. A lot of that work now happens inside an LLM. When someone asks ChatGPT to recommend a...
Read moreEvery brand wants to appear in AI-generated answers. However, being found during an LLM’s research is different from being featured in the final answer users actually see. That distinction creates a new challenge for SEO and GEO: what makes a...
Read moreSuppose you’re asking ChatGPT, “Where should I eat in London tonight?”. Instead of throwing generic suggestions at you, it offers selected places for best-value dining, trendy dining, or high-end food destinations, and describes every choice in detail. Why can ChatGPT...
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