Reviews API DataForSEO

Getting Reviews & Ratings Data at a Low Cost with API from DataForSEO

Word-of-mouth has always been an effective marketing strategy. Now the conversation is taking place online and businesses need to keep up. This is where a stable and consolidated flow of reviews data comes in handy.

Whether you are a business owner looking to incorporate customer feedback into your in-house tool, or a software company planning to build upon review data, this article will help you understand the following points:

Scraping reviews vs getting reviews with API
Supported reviews data sources in DataforSEO API
The cost of getting reviews and ratings with DataForSEO API
Why do you need reviews and ratings data?
Enrich a social listening tool with customer feedback
Launch a website review widget
How to integrate reviews API into your platform?

Scraping reviews vs getting reviews with API

Put simply, review scraping is the process of collecting data on reviews from the webpages’ source code using web crawlers or spiders. Once the data is fetched, it has to be structured and saved in data storage before you can access the extracted data using your tool.

At the same time, reviews API is a type of software interface that connects your application directly to the normalized and structured reviews data. While API should only be integrated, and you’ll get a data supply, web scraping involves much more technical overhead.

If you devise a web scraping infrastructure on your own, you’ll have to deal with proxy pool management, reCaptcha solvers, headless browsers, scalability, and more. Overall, investing in a review scraper development and maintenance requires tremendous effort and financial resources.

In contrast, integrating an API is much simpler and a lot more cost-efficient than building review scrapers. With API, you’ll get a flexible and scalable way to extract online reviews data.

However, the cost of reviews APIs available in the market varies significantly. So, before paying for a service, we recommend carefully checking its pricing, comparing the offering across several data providers, and of course, trying out the reviews API you’re considering.

At DataForSEO, we offer a free unlimited trial of our APIs and a free Sandbox feature for testing and configuring the product. We’ll tell you more about DataForSEO’s services in the next part.

Supported reviews data sources in DataforSEO API

DataForSEO is committed to empowering businesses with valuable data by providing cost-efficient and easy-to-use APIs. Reviews data in particular is an essential part of our offering.

We have a robust Business Data Reviews API that supplies reviews and ratings from the largest customer feedback sources on the web. Review details you can get include the review’s text, star rating, time of submission, reviewer info, owner’s response, attached images, and more.

Besides that, we offer Amazon Reviews in our Merchant API suite.

Below, we’ll give you a bit of detail on the supported review platforms and provide response samples from related API endpoints.

1 Google is the most popular directory where people search for different places and local services, as well as read and leave reviews. For business owners, this makes Google an important source of customer feedback.

In DataForSEO Google Reviews API, you can get reviews by specifying a business name, cid, or place ID. You can also sort the results by most relevant or newest reviews, and highest or lowest rating.

DataForSEO API — Google Reviews Response Sample

{
  "version": "0.1.20200325",
  "status_code": 20000,
  "status_message": "Ok.",
  "time": "0.1922 sec.",
  "cost": 0,
  "tasks_count": 1,
  "tasks_error": 0,
  "tasks": [
    {
      "id": "03271847-1535-0199-0000-a0625a4a5121",
      "status_code": 20000,
      "status_message": "Ok.",
      "time": "0.0218 sec.",
      "cost": 0,
      "result_count": 1,
      "path": [
        "v3",
        "reviews",
        "google",
        "task_get",
        "03271847-1535-0199-0000-a0625a4a5121"
      ],
      "data": {
        "api": "reviews",
        "function": "task_get",
        "se": "google",
        "location_code": 2840,
        "language_name": "English",
        "keyword": "hedonism wines",
        "depth": 10,
        "device": "mobile",
        "os": "ios"
      },
      "result": [
        {
          "keyword": "hedonism wines",
          "type": "reviews",
          "se_domain": "google.com",
          "location_code": 2840,
          "language_code": "en",
          "check_url": "https://www.google.com/search?q=hedonism%20wines&num=10&sort=qualityScore&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
          "datetime": "2020-03-27 16:48:07 +00:00",
          "title": "Hedonism Wines",
          "sub_title": "3-7 Davies St, London, United Kingdom",
          "rating": {
            "rating_type": "Max5",
            "value": 4.8,
            "votes_count": null,
            "rating_max": 5
          },
          "feature_id": "0x4876052ce9c2190f:0x4e1505095325804d",
          "place_id": "ChIJDxnC6SwFdkgRTYAlUwkFFU4",
          "cid": "194604053573767737",
          "reviews_count": 694,
          "items_count": 10,
          "items": [
            {
              "type": "google_reviews_search",
              "rank_group": 1,
              "rank_absolute": 1,
              "position": "right",
              "xpath": "/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[1]",
              "review_text": "AMAZING. This place is probably one of the most beautiful wine shops in the world. Staffs are very knowledgeable. Lower-ground looks almost like a museum. You find bottles below 20 pounds, but also above 20K+ !",
              "time_ago": "3 weeks ago",
              "timestamp": "2019-11-15 12:57:46 +00:00",
              "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": null,
                "rating_max": 5
              },
              "reviews_count": 35,
              "photos_count": 1,
              "local_guide": true,
              "profile_name": "jean-philippe Beaumont",
              "profile_url": "https://www.google.com/maps/contrib/105325656928581566867?hl=en-VN&sa=X&ved=2ahUKEwi6-ejsjbvoAhWGGuwKHfNZCCkQvvQBegQIARAe",
              "profile_image_url": "https://lh3.googleusercontent.com/-5CUwLKPAPtM/AAAAAAAAAAI/AAAAAAAAAAA/SDKmDfjeF0c/s40-c-rp-mo-ba3-br100/photo.jpg",
              "owner_answer": null,
              "owner_time_ago": null,
              "owner_timestamp": "2021-12-18 13:24:58 +00:00"
            },
            {
              "type": "google_reviews_search",
              "rank_group": 2,
              "rank_absolute": 2,
              "position": "right",
              "xpath": "/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[2]",
              "review_text": "I just love this shop. The range of wines and spirits is incredible. It's almost like being in a museum. You will find the very best here. Rare and wonderful spirits. Friendly and informative staff too. I cannot wait to return!",
              "time_ago": "3 months ago",
              "timestamp": "2019-11-15 12:57:46 +00:00",
              "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": null,
                "rating_max": 5
              },
              "reviews_count": 18,
              "photos_count": 14,
              "local_guide": false,
              "profile_name": "Dapper Gent",
              "profile_url": "https://www.google.com/maps/contrib/118083049190396710333?hl=en-VN&sa=X&ved=2ahUKEwi6-ejsjbvoAhWGGuwKHfNZCCkQvvQBegQIARAl",
              "profile_image_url": "https://lh5.googleusercontent.com/-fS_TaOEyvo8/AAAAAAAAAAI/AAAAAAAAAAA/oj1riEt-Rco/s40-c-rp-mo-br100/photo.jpg",
              "owner_answer": null,
              "owner_time_ago": null,
              "owner_timestamp": "2021-06-11 16:53:58 +00:00"
            },
            {
              "type": "google_reviews_search",
              "rank_group": 3,
              "rank_absolute": 3,
              "position": "right",
              "xpath": "/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[3]",
              "review_text": "An extensive range of beverages and a surprising amount of character. Very helpful (but not intrusive) staff. I particularly liked the tasting area (it is of the 'put money on a card, then samples are priced' variety) - 48 things to try, samples priced from £1.50 to over £60 each.Two of their smaller areas are particularly creepy (in a way that I find appealing, but YMMV). One has many different hands holding the bottles on the wall (highlights include tentacles, android hands, and one with several finger puppets).The other is the creepy forest - I won't spoil it for you, go and look!As far as what they're actually selling, it is a large store with a lot of variety, spirits as well as wines.",
              "time_ago": "3 months ago",
              "timestamp": "2019-11-15 12:57:46 +00:00",
              "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": null,
                "rating_max": 5
              },
              "reviews_count": 61,
              "photos_count": 1,
              "local_guide": true,
              "profile_name": "Sarah Kuklewicz",
              "profile_url": "https://www.google.com/maps/contrib/103191467933908669359?hl=en-VN&sa=X&ved=2ahUKEwi6-ejsjbvoAhWGGuwKHfNZCCkQvvQBegQIARAs",
              "profile_image_url": "https://lh3.googleusercontent.com/-LIyj_uD31iw/AAAAAAAAAAI/AAAAAAAAAAA/kFHf8UHQ8e0/s40-c-rp-mo-ba5-br100/photo.jpg",
              "owner_answer": null,
              "owner_time_ago": null,
              "owner_timestamp": null
            }
          ]
        }
      ]
    }
  ]
}

2 Yelp is a highly trusted source of reviews and ratings for local businesses. It focuses on long-form reviews and keeps spam and ads at a minimum.

To get reviews published on Yelp with DataForSEO Yelp Reviews API, you should indicate an alias (unique business identifier on Yelp) or a business name. You can sort the results by elite Yelp users, most relevant or newest reviews, and highest or lowest rating.

DataForSEO API — Yelp Reviews Response Sample

{
  "version": "0.1.20210917",
  "status_code": 20000,
  "status_message": "Ok.",
  "time": "0.0395 sec.",
  "cost": 0,
  "tasks_count": 1,
  "tasks_error": 0,
  "tasks": [
    {
      "id": "11121746-1535-0305-0000-bdd2273995fc",
      "status_code": 20000,
      "status_message": "Ok.",
      "time": "0.0154 sec.",
      "cost": 0,
      "result_count": 1,
      "path": [
        "v3",
        "business_data",
        "yelp",
        "reviews",
        "task_get",
        "11121746-1535-0305-0000-bdd2273995fc"
      ],
      "data": {
        "se_type": "reviews",
        "se": "yelp",
        "api": "business_data",
        "function": "reviews",
        "language_name": "English",
        "alias": "vatos-urban-tacos-singapore",
        "depth": 10,
        "sort_by": "highest_rating",
        "device": "desktop",
        "os": "windows"
      },
      "result": [
        {
          "keyword": "vatos-urban-tacos-singapore",
          "alias": "vatos-urban-tacos-singapore",
          "type": "yelp_reviews",
          "se_domain": "yelp.com",
          "location_code": null,
          "language_code": "en",
          "check_url": "https://yelp.com/biz/vatos-urban-tacos-singapore?q=&sort_by=rating_desc&rl=en",
          "datetime": "2021-11-12 15:47:05 +00:00",
          "title": "Vatos Urban Tacos",
          "reviews_count": 88,
          "items_count": 10,
          "items": [
            {
              "type": "yelp_reviews_search",
              "rank_group": 1,
              "rank_absolute": 1,
              "position": "left",
              "review_id": "-cX5dBhFxbQPsb0QxPWydA",
              "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": null,
                "rating_max": null
              },
              "timestamp": "2020-05-11T00:00:00",
              "review_text": "Greta place to come chill but now can only takeaway. Can try it out if you are keen in Mexican food especially their beef taco. Can't wait to go back again after ccircuit breaker",
              "review_images": null,
              "user_profile": {
                "name": "Fiona Y.",
                "url": "https://yelp.com/user_details?userid=ONgb4F0PSB9DJ-69htUi2g",
                "image_url": "https://s3-media0.fl.yelpcdn.com/photo/Uo18I7DuJtYXHnInMVm8pQ/60s.jpg",
                "location": null,
                "reviews_count": null
              },
              "responses": null
            },
            {
              "type": "yelp_reviews_search",
              "rank_group": 2,
              "rank_absolute": 2,
              "position": "left",
              "review_id": "3ncbQ2H6wt1Gk7h-Ozd8nQ",
              "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": null,
                "rating_max": null
              },
              "timestamp": "2019-06-26T00:00:00",
              "review_text": "Mexican food in Singapore? Yes absolutely Yes! If it's what your craving  this is the place. Chips and salsa. Drinks and the food is good. Loved the salsa.",
              "review_images": null,
              "user_profile": {
                "name": "M J.",
                "url": "https://yelp.com/user_details?userid=uNmmjpJyy3ler9CR9-4Jmw",
                "image_url": "https://s3-media0.fl.yelpcdn.com/photo/pVMkKglSaFzLS3_lVCbdvQ/60s.jpg",
                "location": null,
                "reviews_count": null
              },
              "responses": null
            },
            {
              "type": "yelp_reviews_search",
              "rank_group": 3,
              "rank_absolute": 3,
              "position": "left",
              "review_id": "w4Mciz3N2qCbgImfUpc61w",
              "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": null,
                "rating_max": null
              },
              "timestamp": "2019-05-13T00:00:00",
              "review_text": "Well, Yelp never lets me down. Came to Vatos for dinner after needing a break from hawker stalls so I browsed Yelp and that's where we ended up.

My bf and I shared 3 orders of two tacos each- the beef brisket, pork belly, and fish tacos. They were all very delicious and although the taco tortilla appeared small, they were stacked to the sky with protein. It's not a very traditional Mexican place- because those places usually do two tortillas per taco, but I enjoyed these tacos thoroughly and I would come back if I ever visited Singapore again!",
              "review_images": null,
              "user_profile": {
                "name": "Cecilia T.",
                "url": "https://yelp.com/user_details?userid=ZBllYKrFzaI0I7v6Wl26Wg",
                "image_url": "https://s3-media0.fl.yelpcdn.com/photo/q8P1ycymqL0BU2KPK_iFig/60s.jpg",
                "location": null,
                "reviews_count": null
              },
              "responses": null
            }
          ]
        }
      ]
    }
  ]
}

3 Trustpilot is a leading review website that hosts consumer opinions on businesses and service providers from around the world.

To obtain Trustpilot Reviews with DataForSEO, specify a domain of the local establishment from the business’s URL on Trustpilot.

DataForSEO API — Trustpilot Reviews Response Sample

{
    "version": "0.1.20210917",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.1143 sec.",
    "cost": 0,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "10271628-0001-0358-0000-931d9d86bc48",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.0405 sec.",
            "cost": 0,
            "result_count": 1,
            "path": [
                "v3",
                "business_data",
                "trustpilot",
                "reviews",
                "task_get",
                "10271628-0001-0358-0000-931d9d86bc48"
            ],
            "data": {
                "api": "business_data",
                "function": "reviews",
                "se": "trustpilot",
                "domain": "abetter.bid",
                "pingback_url": "https://your-server.com/pingback.php?id=$id&tag=$tag",
                "tag": "test",
                "language_name": "English",
                "language_code": "en",
                "location_name": "United States",
                "device": "desktop",
                "os": "windows"
            },
            "result": [
                {
                    "domain": "abetter.bid",
                    "type": "trustpilot_reviews",
                    "se_domain": "trustpilot.com",
                    "check_url": "https://www.trustpilot.com/review/abetter.bid",
                    "datetime": "2021-10-27 13:35:16 +00:00",
                    "title": "A Better Bid",
                    "location": "1201 N. Orange Street  Suite #7258 Wilmington 19801 US",
                    "reviews_count": 27,
                    "rating": {
                        "rating_type": "Max5",
                        "value": 3.4,
                        "votes_count": null,
                        "rating_max": 5
                    },
                    "items_count": 20,
                    "items": [
                        {
                            "type": "trustpilot_review_search",
                            "rank_group": 1,
                            "rank_absolute": 1,
                            "position": "left",
                            "url": "https://www.trustpilot.com//reviews/61697af775069a4da48624a6",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 2,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "verified": false,
                            "timestamp": "2021-10-15 12:58:31 +00:00",
                            "title": "Stay clear away from this broker as…",
                            "review_text": "Stay clear away from this broker as they will nickel and dime you for everything as well as a try to force you to use their shipping company (which is more expensive) and will fight to allow you to use one that your bring-  Moreover, their payment system is higher than other brokers-- they do NOT give you the buyer number to pickup car UNLESS you use their own shipper or you have to submit a license number and transport number of your shipper---  STAY AWAY FROM THIS BROKER",
                            "review_images": null,
                            "user_profile": {
                                "name": "Mo",
                                "url": "https://www.trustpilot.com//users/6076dc4d009934001b7d36b7",
                                "image_url": null,
                                "location": "US",
                                "reviews_count": 1
                            },
                            "responses": null
                        },
                        {
                            "type": "trustpilot_review_search",
                            "rank_group": 2,
                            "rank_absolute": 2,
                            "position": "left",
                            "url": "https://www.trustpilot.com//reviews/613194fccc0087e8ef6cbee3",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 1,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "verified": true,
                            "timestamp": "2021-09-03 03:22:36 +00:00",
                            "title": "A Better Bid refund is very slow",
                            "review_text": "A Better Bid refund is very slow. I have submitted the refund request but I didn't get the refund after 10 days.",
                            "review_images": null,
                            "user_profile": {
                                "name": "Xin Tong",
                                "url": "https://www.trustpilot.com//users/613194f25d062200135fa2f2",
                                "image_url": "https://user-images.trustpilot.com/613194f25d062200135fa2f2/73x73.png",
                                "location": "US",
                                "reviews_count": 1
                            },
                            "responses": [
                                {
                                    "title": "Reply from A Better Bid",
                                    "text": "Hello! If you requested your refund and you do not have any outstanding balances then rest assured that your refund is on its way. Please get in touch with us (302) 613 1026, we will be happy to check on the status of your refund.",
                                    "timestamp": "2021-09-09 19:52:09 +00:00"
                                }
                            ]
                        },
                        {
                            "type": "trustpilot_review_search",
                            "rank_group": 3,
                            "rank_absolute": 3,
                            "position": "left",
                            "url": "https://www.trustpilot.com//reviews/612851369c391649d84aa0fb",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 1,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "verified": false,
                            "timestamp": "2021-08-27 02:43:02 +00:00",
                            "title": "This whole site is a SCAM!!",
                            "review_text": "This whole site is a SCAM!!! Don’t believe the customer service when you call them!! Do not I repeat do not put a $400 deposit down. These are scammers from another country they are scamming!!! This morning I put down a $400 deposit to bid on a vehicle there was no chance for me to win the bid (I was bidding against a computer) soon as I was done bidding they started calling my phone and emailing me saying that my deposit is no longer refundable and that I owe them $5000 for a vehicle that I cannot go get it does not run and I have to get it towed to my house for an additional fee of $190 call me if u want and I will send you screen shots of EVERYTHING (7026881933) I am currently trying to dispute this with my bank",
                            "review_images": null,
                            "user_profile": {
                                "name": "Phoenix",
                                "url": "https://www.trustpilot.com//users/6128512524140e00125f13a7",
                                "image_url": "https://user-images.trustpilot.com/6128512524140e00125f13a7/73x73.png",
                                "location": "US",
                                "reviews_count": 1
                            },
                            "responses": [
                                {
                                    "title": "Reply from A Better Bid",
                                    "text": "Hi Latryce!When you win a vehicle, auction fees are added on top of your winning bid. We provide a calculator on every single vehicle page for you to check how much you will pay in total after the fees are added. Also, there is a dedicated page in the main menu called \"fee estimator\" to help you do the same. Once your bid is placed it is binding and if your bid wins the auction you are obligated to buy the vehicle. That is why a security deposit is necessary - if you win the vehicle and decide to abandon it, we use the security deposit to cover all of the fees to relist the vehicle. The reason why you are not allowed to go and drive the vehicle off of the lot, regardless of the condition of the vehicle, is because 1) a vehicle needs to have a license plate, tags, and insurance in order to be legally operated on any road and 2) It's the yard's policy to only allow insured and licensed transportation companies to tow any vehicle off the lot. We are sorry that you had a poor experience with us, however, bids should be placed responsibly and we provided all of the resources for you to educate yourself about the auction process. If you have any questions at all we are available during regular business hours by phone, email, text message, and live chat.",
                                    "timestamp": "2021-09-02 21:52:32 +00:00"
                                }
                            ]
                        }
                    ]
                }
            ]
        }
    ]
}

4 Tripadvisor offers an immense amount of client feedback on hotels, restaurants, and tourist spots, as it is the largest travel platform on the web.

To collect reviews from Tripadvisor with DataForSEO API, input a url_path (a part of the URL pointing to a specific business entity).

DataForSEO API — Tripadvisor Reviews Response Sample

{
    "version": "0.1.20210917",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.0726 sec.",
    "cost": 0,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "10291836-1535-0353-0000-25bf1a00c837",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.0458 sec.",
            "cost": 0,
            "result_count": 1,
            "path": [
                "v3",
                "business_data",
                "tripadvisor",
                "reviews",
                "task_get",
                "10291836-1535-0353-0000-25bf1a00c837"
            ],
            "data": {
                "api": "business_data",
                "function": "reviews",
                "se": "tripadvisor",
                "url_path": "Hotel_Review-g60763-d23462501-Reviews-Margaritaville_Times_Square-New_York_City_New_York.html",
                "pingback_url": "https://your-server.com/pingback.php?id=$id&tag=$tag",
                "tag": "test",
                "se_depth": 10,
                "language_name": "English",
                "language_code": "en",
                "location_name": "United States",
                "device": "desktop",
                "os": "windows"
            },
            "result": [
                {
                    "url_path": "Hotel_Review-g60763-d23462501-Reviews-Margaritaville_Times_Square-New_York_City_New_York.html",
                    "type": "tripadvisor_reviews",
                    "se_domain": "tripadvisor.com",
                    "check_url": "https://www.tripadvisor.com/Hotel_Review-g60763-d23462501-Reviews-Margaritaville_Times_Square-New_York_City_New_York.html",
                    "datetime": "2021-10-29 15:36:56 +00:00",
                    "title": "Margaritaville Resort Times Square",
                    "location": "560 Seventh Ave, New York City, NY 10018",
                    "reviews_count": 98,
                    "rating": {
                        "rating_type": "Max5",
                        "value": 5,
                        "votes_count": null,
                        "rating_max": 5
                    },
                    "items_count": 10,
                    "items": [
                        {
                            "type": "tripadvisor_review_search",
                            "rank_group": 1,
                            "rank_absolute": 1,
                            "position": "left",
                            "url": "https://www.tripadvisor.com/ShowUserReviews-g60763-d23462501-r816459565-Margaritaville_Resort_Times_Square-New_York_City_New_York.html",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "date_of_visit": "2021-10-31 00:00:00 +00:00",
                            "timestamp": "2021-10-28 00:00:00 +00:00",
                            "title": "Travel Agent Review of Margaritaville Times Square",
                            "review_text": "I am a travel agent and owner of BNBTRAVELANDCRUISES.COM.  I completed a site inspection and FAM visit.  Below is my email to the team on site:\n\nI wanted to thank you and your team for the wonderful hospitality shown during my FAM stay last week!  Breakfast by the pool with retractable doors was fantastic, the staff were very helpful, friendly and extremely accommodating. The room was amazing, the ambiance on the 31st and 7th floor outdoor areas was great,  and inside the room I felt like I was on a Caribbean island. Loved the dolphin tail faucets on the bathroom sink, the slippers, robe, the trunk inspired dressers, and the sliding bathroom door! I appreciated the staff at the entrance which made me feel safe.  Oh, and you're within walking distance to everything!  I was able to walk to the theater, Times  Square and shop on 5th Ave. You're also within waking distance of the Port  Authority where I hopped on a bus to Woodbury Commons. There are plenty of restaurants nearby as well as drugs stores for last minute items. However, the resort also has plenty of food options. The rooms are equipped with refrigerators to store beverages or food.  I have been raving to everyone about the Resort and will definitely book my clients there. \n\nThere was elevator wait time especially during peak hours, but it didn't bother me.",
                            "review_images": [
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-o/21/35/1c/15/margaritaville-resort.jpg"
                                },
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-o/21/35/1c/14/margaritaville-resort.jpg"
                                },
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-w/21/35/1e/16/margaritaville-resort.jpg"
                                },
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-w/21/35/1e/60/margaritaville-resort.jpg"
                                },
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-o/21/35/1c/10/margaritaville-resort.jpg"
                                },
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-w/21/35/1e/5c/margaritaville-resort.jpg"
                                },
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-m/1280/21/35/1e/3c/margaritaville-resort.jpg"
                                },
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-w/21/35/1e/09/margaritaville-resort.jpg"
                                },
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-o/21/35/1c/18/margaritaville-resort.jpg"
                                },
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-w/21/35/1e/5a/margaritaville-resort.jpg"
                                }
                            ],
                            "user_profile": {
                                "name": "Sharon J",
                                "url": "https://www.tripadvisor.com/Profile/sharonjE9610JV",
                                "image_url": "https://media-cdn.tripadvisor.com/media/photo-o/1a/f6/e2/a7/default-avatar-2020-44.jpg",
                                "location": null,
                                "reviews_count": 11
                            },
                            "responses": null
                        },
                        {
                            "type": "tripadvisor_review_search",
                            "rank_group": 2,
                            "rank_absolute": 2,
                            "position": "left",
                            "url": "https://www.tripadvisor.com/ShowUserReviews-g60763-d23462501-r816322393-Margaritaville_Resort_Times_Square-New_York_City_New_York.html",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "date_of_visit": "2021-10-31 00:00:00 +00:00",
                            "timestamp": "2021-10-28 00:00:00 +00:00",
                            "title": "Will be back",
                            "review_text": "Love love love this place. Couldn't do all in 1 weekend. Rooms are unique which I love, views were great. Watching the sunset was amazing. This is my go to place once a month, was having to much fun to take more pic but will on my next visit",
                            "review_images": [
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-w/21/26/cc/70/margaritaville-resort.jpg"
                                },
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-w/21/26/cc/61/margaritaville-resort.jpg"
                                },
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-w/21/26/cb/ee/margaritaville-resort.jpg"
                                },
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-w/21/26/cc/5f/margaritaville-resort.jpg"
                                },
                                {
                                    "url": "https://media-cdn.tripadvisor.com/media/photo-w/21/26/cc/5c/margaritaville-resort.jpg"
                                }
                            ],
                            "user_profile": {
                                "name": "Tanya B",
                                "url": "https://www.tripadvisor.com/Profile/Empresstanya",
                                "image_url": "https://media-cdn.tripadvisor.com/media/photo-o/1a/f6/f2/7a/default-avatar-2020-25.jpg",
                                "location": null,
                                "reviews_count": 7
                            },
                            "responses": null
                        },
                        {
                            "type": "tripadvisor_review_search",
                            "rank_group": 3,
                            "rank_absolute": 3,
                            "position": "left",
                            "url": "https://www.tripadvisor.com/ShowUserReviews-g60763-d23462501-r815986755-Margaritaville_Resort_Times_Square-New_York_City_New_York.html",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            },
                            "date_of_visit": "2021-10-31 00:00:00 +00:00",
                            "timestamp": "2021-10-25 00:00:00 +00:00",
                            "title": "Great Stay, great room, Highly Recommend",
                            "review_text": "The rooms were very clean and bright, a little small but perfect.  There are USB ports and plugs everywhere.  The staff from the front desk to the maintenance personnel were very friendly and extremely helpful.",
                            "review_images": null,
                            "user_profile": {
                                "name": "ROBIN S",
                                "url": "https://www.tripadvisor.com/Profile/13ROBINS",
                                "image_url": "https://media-cdn.tripadvisor.com/media/photo-o/1a/f6/ed/00/default-avatar-2020-4.jpg",
                                "location": null,
                                "reviews_count": 3
                            },
                            "responses": [
                                {
                                    "title": "Lauren Nordstrom",
                                    "text": "Hi 13ROBINS,\n\nThank you for your feedback on our cleanliness, cozy and convenient room design, and sincere service! We are pleased to hear that you had an exciting stay with us! We hope you will join us for another New York adventure soon!\n\nWarm Regards,\nLauren Nordstrom\nDirector of the Front Office",
                                    "timestamp": "2021-10-27 00:00:00 +00:00"
                                }
                            ]
                        }
                    ]
                }
            ]
        }
    ]
}

We can also provide you with data on businesses appearing on Google, Yelp, Trustpilot, and Tripadvosr Search for a certain keyword. All Reviews endpoints in DataForSEO Business Data API have parallel Search endpoints which supply a list of businesses with business names, images, Place IDs and other platform-specific identifiers, and more. See our Business Data API documentation to learn more.

5 Amzon marketplace is the world’s largest online retail platform which offers a treasure trove of feedback data from millions of online buyers.

To collect reviews from Amazon with DataForSEO API, you should specify a unique product identifier (ASIN) which you can receive by making a separate request to the Amazon Products endpoint.

DataForSEO API — Amazon Reviews Response Sample

{
    "version": "0.1.20220407",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.1642 sec.",
    "cost": 0,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "04121315-2806-0415-0000-8a859ecb7fcd",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.0643 sec.",
            "cost": 0,
            "result_count": 1,
            "path": [
                "v3",
                "merchant",
                "amazon",
                "reviews",
                "task_get",
                "advanced",
                "04121315-2806-0415-0000-8a859ecb7fcd"
            ],
            "data": {
                "se_type": "reviews",
                "api": "merchant",
                "function": "reviews",
                "se": "amazon",
                "language_code": "en_US",
                "location_code": 2840,
                "asin": "B0773ZY26F",
                "priority": 2,
                "depth": 10,
                "device": "desktop",
                "os": "windows"
            },
            "result": [
                {
                    "asin": "B0773ZY26F",
                    "type": "reviews",
                    "se_domain": "amazon.com",
                    "location_code": 2840,
                    "language_code": "en_US",
                    "check_url": "https://www.amazon.com/product-reviews/B0773ZY26F?ie=UTF8&pageNumber=1&language=en_US&mediaType=media_reviews_only",
                    "datetime": "2022-04-12 10:15:30 +00:00",
                    "spell": null,
                    "title": "Sceptre 24\" Professional Thin 75Hz 1080p LED Monitor 2x HDMI VGA...",
                    "image": {
                        "type": "images_element",
                        "alt": "Sceptre 24\" Professional Thin 75Hz 1080p LED Monitor 2x HDMI VGA Build-in Speakers, Machine Black (E248W-19203R Series)",
                        "url": "https://amazon.com/Sceptre-E248W-19203R-Monitor-Speakers-Metallic/dp/B0773ZY26F/ref=cm_cr_arp_d_pdt_img_top?ie=UTF8",
                        "image_url": "https://m.media-amazon.com/images/I/51pUnYYWQBL._AC_US60_SCLZZZZZZZ__.jpg"
                    },
                    "rating": {
                        "type": "rating_element",
                        "position": "left",
                        "rating_type": "Max5",
                        "value": "4.6",
                        "votes_count": 17803,
                        "rating_max": "5"
                    },
                    "reviews_count": 172,
                    "item_types": [
                        "amazon_review_item"
                    ],
                    "items_count": 10,
                    "items": [
                        {
                            "type": "amazon_review_item",
                            "rank_group": 1,
                            "rank_absolute": 1,
                            "position": "right",
                            "xpath": "/html[1]/body[1]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[5]/div[3]/div[1]/div[1]/div[1]/div[1]",
                            "verified": true,
                            "subtitle": "Reviewed in the United States on May 16, 2018",
                            "helpful_votes": 364,
                            "images": null,
                            "videos": [
                                {
                                    "type": "video_element",
                                    "source": "https://images-na.ssl-images-amazon.com/images/I/A1FKvO7s9aS.mp4",
                                    "preview": "https://images-na.ssl-images-amazon.com/images/I/71KG2tX0obS._SY256.png"
                                }
                            ],
                            "user_profile": {
                                "name": "Krassodo",
                                "avatar": "https://images-na.ssl-images-amazon.com/images/S/amazon-avatars-global/9838d2ea-3833-4fff-b106-73ad2f27501d._CR0,0,500,500_SX48_.jpg",
                                "url": "https://amazon.com/gp/profile/amzn1.account.AFY4NJGGBIHRJE3A773RXALIYYPA/ref=cm_cr_arp_d_gw_btm?ie=UTF8",
                                "reviews_count": null,
                                "locations": null
                            },
                            "title": "I like it but I don't love it....for good reasons",
                            "url": "https://amazon.com/gp/customer-reviews/R1B458N58WNZA8/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B0773ZY26F",
                            "review_text": "The monitor is great for pc and console gaming. My PC pc is able to take advantage of the 75hz refresh rate, the auto power on and auto source switching is convenient. The audio out port also saves me a lot of effort with my setup. Where this device looses stars is the defects. There is an over brighten set of pixels, fortunately they are only visible on all white screens. There is also this mark that looks as though there is a piece of plastic on the screen. I am not some professional gamer or content creater so I don't want to go through the hassell or requesting a new one. Im still going to use it and appreciate the good things about it. 5 stars if it did not have these scars.",
                            "publication_date": "2018-05-16 00:00:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 3,
                                "votes_count": null,
                                "rating_max": 5
                            }
                        },
                        {
                            "type": "amazon_review_item",
                            "rank_group": 2,
                            "rank_absolute": 2,
                            "position": "right",
                            "xpath": "/html[1]/body[1]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[5]/div[3]/div[1]/div[2]/div[1]/div[1]",
                            "verified": true,
                            "subtitle": "Reviewed in the United States on February 16, 2018",
                            "helpful_votes": 447,
                            "images": [
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://images-na.ssl-images-amazon.com/images/I/81A5TsfU3dL._SY88.jpg"
                                }
                            ],
                            "videos": null,
                            "user_profile": {
                                "name": "JMinton",
                                "avatar": "https://images-na.ssl-images-amazon.com/images/S/amazon-avatars/default._CR0,0,1024,1024_SX48_.png",
                                "url": "https://amazon.com/gp/profile/amzn1.account.AHSRKZ6ZKOK3MZ6PEH6B5KQTJ2MA/ref=cm_cr_arp_d_gw_btm?ie=UTF8",
                                "reviews_count": null,
                                "locations": null
                            },
                            "title": "My go-to for office monitors.",
                            "url": "https://amazon.com/gp/customer-reviews/R35YK7MY1BTNMK/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B0773ZY26F",
                            "review_text": "Needed two new monitors for a new PC in the office. Went with this because it was the best value in terms of size vs price. I'd also purchased these for clients in the past and heard they were happy with them. After seeing the complaints about the colors being washed out, I gave my monitors away and decided if there were any problems with these I'd either live with it or fix it.\nOut of the box the monitors were fine. The only complaint I can come up with is that the VESA mounts are lower on the back due to the slim design. After looking at settings, I determined that for me as an IT manager I didn't need to recalibrate the screens at all. Granted, I spend most of my time looking at text documents, configuration pages for network equipment, and the accounting software my company uses. I couldn't speak to color calibration for individuals doing video or photo production.\nOne thought on the others experiencing washed out colors - HDMI out on a computer kind of expects a TV. Televisions and Monitors will sometimes have different ranges for black levels, which can cause the screen to look washed out. If you're experiencing this, check the control panel for your graphics driver. You should be able to adjust black levels and fix the issue. This has been a driving factor in my preference for just about anything over HDMI. (Display Port is king, for what it's worth.)",
                            "publication_date": "2018-02-16 00:00:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            }
                        },
                        {
                            "type": "amazon_review_item",
                            "rank_group": 3,
                            "rank_absolute": 3,
                            "position": "right",
                            "xpath": "/html[1]/body[1]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[5]/div[3]/div[1]/div[3]/div[1]/div[1]",
                            "verified": true,
                            "subtitle": "Reviewed in the United States on November 30, 2018",
                            "helpful_votes": 106,
                            "images": [
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://images-na.ssl-images-amazon.com/images/I/615n8jmVsAL._SY88.jpg"
                                },
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://images-na.ssl-images-amazon.com/images/I/71yROmFPOGL._SY88.jpg"
                                },
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://images-na.ssl-images-amazon.com/images/I/81VZhGsq5VL._SY88.jpg"
                                }
                            ],
                            "videos": null,
                            "user_profile": {
                                "name": "Phil Mendoza",
                                "avatar": "https://images-na.ssl-images-amazon.com/images/S/amazon-avatars-global/default._CR0,0,1024,1024_SX48_.png",
                                "url": "https://amazon.com/gp/profile/amzn1.account.AGEGZNPH6R6KPPIBNRKYLAQCBMBQ/ref=cm_cr_arp_d_gw_btm?ie=UTF8",
                                "reviews_count": null,
                                "locations": null
                            },
                            "title": "Black line of dead pixels after 2 HOURS of use",
                            "url": "https://amazon.com/gp/customer-reviews/R30SVHA4AOV0XH/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B0773ZY26F",
                            "review_text": "PRO:\nThe built in speaker was a nice surprise. Not mind-blowing quality, but good. I enjoyed it for the two hours this monitor worked.\nCON:\nSee attached pictures. Extremely disappointed that this item has an \"Amazon's choice\" icon. After using this as a second monitor to watch youtube for only two hours, a black line appeared straight down the middle of the screen, top to bottom. Restarted the monitor and the PC, but the line is even in the monitor's \"SCEPTRE\" splash screen AND the \"Cannot detect input!\" screen.\nOverall would not recommend this.",
                            "publication_date": "2018-11-30 00:00:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 1,
                                "votes_count": null,
                                "rating_max": 5
                            }
                        },
                        {
                            "type": "amazon_review_item",
                            "rank_group": 4,
                            "rank_absolute": 4,
                            "position": "right",
                            "xpath": "/html[1]/body[1]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[5]/div[3]/div[1]/div[4]/div[1]/div[1]",
                            "verified": true,
                            "subtitle": "Reviewed in the United States on July 28, 2020",
                            "helpful_votes": 23,
                            "images": [
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://images-na.ssl-images-amazon.com/images/I/71y29fxUh7L._SY88.jpg"
                                }
                            ],
                            "videos": null,
                            "user_profile": {
                                "name": "Nancy",
                                "avatar": "https://images-na.ssl-images-amazon.com/images/S/amazon-avatars-global/default._CR0,0,1024,1024_SX48_.png",
                                "url": "https://amazon.com/gp/profile/amzn1.account.AHOOBOZ7FTZJFMIF6OKZNOC4ZJKA/ref=cm_cr_arp_d_gw_btm?ie=UTF8",
                                "reviews_count": null,
                                "locations": null
                            },
                            "title": "Cheap",
                            "url": "https://amazon.com/gp/customer-reviews/R2IZ034LTUN38R/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B0773ZY26F",
                            "review_text": "You get what you pay for and you don’t pay much for this monitor and that’s what you get is not much. Colors are dull and it is not a crisp picture.  The picture compares the picture quality. This monitor is on the left",
                            "publication_date": "2020-07-28 00:00:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 2,
                                "votes_count": null,
                                "rating_max": 5
                            }
                        },
                        {
                            "type": "amazon_review_item",
                            "rank_group": 5,
                            "rank_absolute": 5,
                            "position": "right",
                            "xpath": "/html[1]/body[1]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[5]/div[3]/div[1]/div[5]/div[1]/div[1]",
                            "verified": true,
                            "subtitle": "Reviewed in the United States on January 10, 2019",
                            "helpful_votes": 20,
                            "images": [
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://images-na.ssl-images-amazon.com/images/I/7176j9BYSVL._SY88.jpg"
                                }
                            ],
                            "videos": null,
                            "user_profile": {
                                "name": "Jason A. Farque'",
                                "avatar": "https://images-na.ssl-images-amazon.com/images/S/amazon-avatars-global/8ca46c57-3eaf-499b-a5b5-013d9886f5c2._CR0,0.0,333,333_SX48_.jpg",
                                "url": "https://amazon.com/gp/profile/amzn1.account.AH76UVI3AFU33QVMG4LC7UOPHZPQ/ref=cm_cr_arp_d_gw_btm?ie=UTF8",
                                "reviews_count": null,
                                "locations": null
                            },
                            "title": "Surprisingly good HDMI monitor!",
                            "url": "https://amazon.com/gp/customer-reviews/R24IJOF5P77S4H/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B0773ZY26F",
                            "review_text": "I purchased two of these displays to use as accessory monitors in my gaming machine (see photo). I spent a significant amount of money on curved MSI 32\" 1440p displays as the primary gaming monitors but wanted something smaller and less expensive for the secondary monitors for displaying YouTube videos, Netflix, web pages, etc.\nAfter receiving the monitors and using them for a week I have to say I'm really quite pleasantly surprised with both the image on the displays as well as the fit and finish of them. Right out of the box I was pleasantly surprised with the very good packaging and the light weight and thinness of the displays themselves; I've found no dead or stuck pixels so far.\nAdditionally, as you can see, I needed them VESA mounted and when I initially saw the back of them I moaned because they have a mounting stud sticking out of the VESA area for their stands. But a few seconds later I realized that lo-and-behold Sceptre had included standoffs and hardware necessary to accomplish a VESA mount! They even included a small screwdriver! They could have cheaped out on including that hardware (my expensive MSI curved displays did and are not VESA mountable out of the box) but these little guys didn't. Good show, Sceptre.\nI haven't used the stands so I cannot comment on those, but text is clear, color is good and the built-in menus are simple and effective. I have to say, for a monitor at this price-point I'm pretty impressed.",
                            "publication_date": "2019-01-10 00:00:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            }
                        },
                        {
                            "type": "amazon_review_item",
                            "rank_group": 6,
                            "rank_absolute": 6,
                            "position": "right",
                            "xpath": "/html[1]/body[1]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[5]/div[3]/div[1]/div[6]/div[1]/div[1]",
                            "verified": true,
                            "subtitle": "Reviewed in the United States on August 7, 2020",
                            "helpful_votes": 5,
                            "images": [
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://images-na.ssl-images-amazon.com/images/I/61DFgn-wy4L._SY88.jpg"
                                }
                            ],
                            "videos": null,
                            "user_profile": {
                                "name": "A. Wendt",
                                "avatar": "https://images-na.ssl-images-amazon.com/images/S/amazon-avatars-global/default._CR0,0,1024,1024_SX48_.png",
                                "url": "https://amazon.com/gp/profile/amzn1.account.AEQDWXMJFDRX4WLIVRDBRR3ASBSA/ref=cm_cr_arp_d_gw_btm?ie=UTF8",
                                "reviews_count": null,
                                "locations": null
                            },
                            "title": "Great price for size but small speaker's",
                            "url": "https://amazon.com/gp/customer-reviews/RJCBT3QG5XX4Q/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B0773ZY26F",
                            "review_text": "I bought 4 of these monitors for the wife to work from home during Pandemic!\nMounted all on a single monitor stand through Amazon.  Looks great!\nAll worked great and wife is no longer wearing cheaters glasses to read emails off of her laptop!\nHooked my tower computer to all four and love to watch streaming YouTube and Roku videos at same time while\nShopping on Amazon when the wife allows me her new office.\nSuggestions,\nGet power extension cables since the power wall jacks have short cables! Get them off of desk top\nGet surge strip for power cables!\nGet usb powered speakers, these monitor have small speakers that are just two small for office home use!\nGet a wireless keyboard set for no more wires!\nGet plenty of zip ties to secure cables to monitor stands!\nNow you have clean desk top and plenty of room for documents.",
                            "publication_date": "2020-08-07 00:00:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 4,
                                "votes_count": null,
                                "rating_max": 5
                            }
                        },
                        {
                            "type": "amazon_review_item",
                            "rank_group": 7,
                            "rank_absolute": 7,
                            "position": "right",
                            "xpath": "/html[1]/body[1]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[5]/div[3]/div[1]/div[7]/div[1]/div[1]",
                            "verified": true,
                            "subtitle": "Reviewed in the United States on March 20, 2020",
                            "helpful_votes": 8,
                            "images": [
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://images-na.ssl-images-amazon.com/images/I/81Sw2nD7S8L._SY88.jpg"
                                },
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://images-na.ssl-images-amazon.com/images/I/91yQboYqaML._SY88.jpg"
                                }
                            ],
                            "videos": null,
                            "user_profile": {
                                "name": "Scottie Gee",
                                "avatar": "https://images-na.ssl-images-amazon.com/images/S/amazon-avatars-global/9bc61aed-8f21-44f6-b7ea-5cdc88f84ac7._CR0,0,500,500_SX48_.jpg",
                                "url": "https://amazon.com/gp/profile/amzn1.account.AHRZRAPPSSXAO6KZCZVVQXEK5SHA/ref=cm_cr_arp_d_gw_btm?ie=UTF8",
                                "reviews_count": null,
                                "locations": null
                            },
                            "title": "One dead pixel just spoiled the whole bunch, girl!",
                            "url": "https://amazon.com/gp/customer-reviews/RY3MGJW8L4RNU/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B0773ZY26F",
                            "review_text": "Original review March 19, 2020\nAs a graphic designer, one dead pixel is a deal breaker! Picture quality is great, but still ordered a replacement. If there’s another dead pixel in the replacement, then we are done. Stand by!\nUPDATE: March 25, 2020\nReceived replacement which also had a defect ... an odd black blemish deep below the screen surface.  Too Bad! It went back 10 minutes ago and the first one will go back as soon as I get a suitable replacement. Changed my rating from 2 stars to 1. I DO NOT recommend this monitor ... one dead pixel is one too many!",
                            "publication_date": "2020-03-20 00:00:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 1,
                                "votes_count": null,
                                "rating_max": 5
                            }
                        },
                        {
                            "type": "amazon_review_item",
                            "rank_group": 8,
                            "rank_absolute": 8,
                            "position": "right",
                            "xpath": "/html[1]/body[1]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[5]/div[3]/div[1]/div[8]/div[1]/div[1]",
                            "verified": true,
                            "subtitle": "Reviewed in the United States on March 27, 2019",
                            "helpful_votes": 9,
                            "images": null,
                            "videos": [
                                {
                                    "type": "video_element",
                                    "source": "https://m.media-amazon.com/images/S/vse-vms-transcoding-artifact-us-east-1-prod/ac37ca4f-42e5-4cfe-9662-e73b5a211dca/default.jobtemplate.hls.m3u8",
                                    "preview": "https://m.media-amazon.com/images/I/31g6tK0pR4L._SY256._SY256.jpg"
                                }
                            ],
                            "user_profile": {
                                "name": "Chinedu P. Opara",
                                "avatar": "https://images-na.ssl-images-amazon.com/images/S/amazon-avatars-global/fb4830b6-738b-465f-a1b3-b1f210787a42._CR0,0,400,400_SX48_.jpg",
                                "url": "https://amazon.com/gp/profile/amzn1.account.AEBD22J767ELCY5MUHAPX57ZM4MQ/ref=cm_cr_arp_d_gw_btm?ie=UTF8",
                                "reviews_count": null,
                                "locations": null
                            },
                            "title": "Great value for the price!",
                            "url": "https://amazon.com/gp/customer-reviews/R2I1ZMRA2BERHZ/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B0773ZY26F",
                            "review_text": "The monitors arrived in good condition, and as you can see in the video, I mounted them on the dual-monitor stand that was part of the same order. It's set up a little awkwardly for now, since I am not sure I wanna drill holes in my desk yet. The monitors come with \"riser\" screws (I think they are called) in order to facilitate mounting on VESA-compatible monitor arms.\nThe monitors are light, sleek, and seem to work well so far. The picture quality doesn't disappoint! Very good value for $99.\nI'll update this review in the near future, after using the products for a few months.",
                            "publication_date": "2019-03-27 00:00:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            }
                        },
                        {
                            "type": "amazon_review_item",
                            "rank_group": 9,
                            "rank_absolute": 9,
                            "position": "right",
                            "xpath": "/html[1]/body[1]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[5]/div[3]/div[1]/div[9]/div[1]/div[1]",
                            "verified": true,
                            "subtitle": "Reviewed in the United States on August 9, 2021",
                            "helpful_votes": 1,
                            "images": [
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://m.media-amazon.com/images/I/91QeUMrKfbL._SY88.jpg"
                                },
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://m.media-amazon.com/images/I/A19b1vO061L._SY88.jpg"
                                }
                            ],
                            "videos": null,
                            "user_profile": {
                                "name": "Sav",
                                "avatar": "https://images-na.ssl-images-amazon.com/images/S/amazon-avatars-global/default._CR0,0,1024,1024_SX48_.png",
                                "url": "https://amazon.com/gp/profile/amzn1.account.AEB3PL6YGKQURERWOOKCKMR7JFBQ/ref=cm_cr_arp_d_gw_btm?ie=UTF8",
                                "reviews_count": null,
                                "locations": null
                            },
                            "title": "Extremely temperamental - can never disconnect",
                            "url": "https://amazon.com/gp/customer-reviews/R3EZ7IC5ZKMSTA/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B0773ZY26F",
                            "review_text": "Long story short: any disconnection from the main monitor makes it extremely difficult to reset the monitor display.\nI bought two of these to replace my old monitors. I work from home, am in college online, and play some PC games. What I used to do (and was hoping to continue doing) was keep my work laptop connected to the two monitors during the work day, then just switch my work laptop with my personal one and continue using them for school/games.\nHowever, ANY kind of disconnection makes it an extreme hassle to get these set back up. I mean any. I disconnected the HDMI cord from my work laptop the first day, and it took 2 hours (of constantly restarting and reconnecting) to get the displays set back up again. I resolved to just use these for work, but I genuinely may have to return them. Even when I just turn off my laptop at night - every morning when I go to turn it all back on at least one of them will not connect (picture is from this morning, just turning my laptop on. This has happened every morning since I’ve gotten these monitors.) and it wouldn’t be as big of a deal if it was just as easy as disconnecting and reconnecting the hdmi cords to reset the displays. But it’s not. I have to restart my computer with the monitors disconnected and powered off, then when my laptop restarts I have to take it off its port and reconnect that, then turn power the monitors on, then connect the hdmi cables. And it takes at least 3-4 times of doing it in that exact order before the monitors finally register that they’re connected and extend my laptop display. That’s an hour every morning just tinkering with a monitor. Which sucks because I spent so much time mounting these things.\nI’ve never had this issue with any monitors I’ve had in the past. I’m not sure what causes the disruption. I even tried replacing the HDMI cables thinking that may be the cause. But spending an hour each morning restarting my computer to try and get the monitor to register that it is, in fact, connected makes the picture resolution/other perks null and void in my opinion. If you can keep your main monitor/computer constantly turned on then maybe these are good monitors for you. Otherwise I’d suggest another monitor.",
                            "publication_date": "2021-08-09 00:00:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 2,
                                "votes_count": null,
                                "rating_max": 5
                            }
                        },
                        {
                            "type": "amazon_review_item",
                            "rank_group": 10,
                            "rank_absolute": 10,
                            "position": "right",
                            "xpath": "/html[1]/body[1]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]/div[5]/div[3]/div[1]/div[10]/div[1]/div[1]",
                            "verified": true,
                            "subtitle": "Reviewed in the United States on July 16, 2020",
                            "helpful_votes": null,
                            "images": [
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://images-na.ssl-images-amazon.com/images/I/715czh3CfEL._SY88.jpg"
                                },
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://images-na.ssl-images-amazon.com/images/I/71kCPw-3l3L._SY88.jpg"
                                },
                                {
                                    "type": "images_element",
                                    "alt": "Customer image",
                                    "url": null,
                                    "image_url": "https://images-na.ssl-images-amazon.com/images/I/71lQkA7yoGL._SY88.jpg"
                                }
                            ],
                            "videos": null,
                            "user_profile": {
                                "name": "Sean Crawford Sr.",
                                "avatar": "https://images-na.ssl-images-amazon.com/images/S/amazon-avatars-global/default._CR0,0,1024,1024_SX48_.png",
                                "url": "https://amazon.com/gp/profile/amzn1.account.AFN3OOAWWQFAAZMFCCMZUV7XNKYA/ref=cm_cr_arp_d_gw_btm?ie=UTF8",
                                "reviews_count": null,
                                "locations": null
                            },
                            "title": "Nice for the price",
                            "url": "https://amazon.com/gp/customer-reviews/R16YTSK3EMC9VE/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B0773ZY26F",
                            "review_text": "So the monitor I had for 5 years decided to stop working and forced me to buy a new on. I searched and came across this one. (Side note-I will check here on Amazon before I check somewhere else.\nI read the reviews on this monitor and was satisfied enough to make the purchase. Not one but, two. 2 24” monitors. Although the arrived a day later than the original target. Although had I not checked to see if they were delivered (because no one knock on the door, they dropped and left) I would have missed this fantastic product.\nIt fits perfectly in the spaces and no configurations were required. Picture is sharp and full screen. This was a great bargain and YES I would recommend it.\nNow I can do my podcast and monitor my radio station with a much better view. These monitors make the workspace sexy 😁",
                            "publication_date": "2020-07-16 00:00:00 +00:00",
                            "rating": {
                                "rating_type": "Max5",
                                "value": 5,
                                "votes_count": null,
                                "rating_max": 5
                            }
                        }
                    ]
                }
            ]
        }
    ]
}

The cost to getting reviews and ratings with API from DataForSEO

DataforSEO offers one of the most affordable and reliable review collection APIs in the market. While the majority of review data providers offer quite pricey monthly packages with a bit tricky credit system, the cost of reviews in DataForSEO API is simply dollar-pegged. We offer products based on a pay-as-you-go model, which means there are no required monthly payments or plans and you pay only for the services you used.

Overall, the price of reviews in DataForSEO API is around 70% lower than the average market price.

We charge $0.00075 or $0.0015 for a number of reviews specific to the selected platform as shown below. The price also depends on the selected priority of task processing. High-priority tasks return data within 1 minute, while standard-priority tasks take up to 45 minutes to populate the requested info.

Platform Standard priority, $0.00075 High priority, $0.0015 Standard priority, 1M reviews High priority, 1M reviews
Google per every 10 reviews $75 $150
Amazon per every 10 reviews $75 $150
Yelp per every 10 reviews $75 $150
Trustpilot per every 20 reviews $37.5 $75
Tripadvisor per every 30 reviews $25 $50

See our pricing page for more information.

Importantly, the maximum number of reviews you can pull with one API request is 4490.

Note that using either of the priorities, you can send up to 2000 API calls per minute, with each POST call containing no more than 100 tasks. Contact us if you require custom rate limits or if you’d like to discuss your business needs.

To learn more about the use cases for reviews data, keep on reading.

Why do you need reviews and ratings data?

Customer reviews are a crucial source of insights into the user experience with a company and its products or services. Knowing this, companies are employing online reviews data to inform a variety of business decisions.

In particular, the use case areas for online reviews data include but are not limited to:

  • Finding new directions for business growth
  • Evaluating consumer needs and pain points
  • Strengthening product design and customer service
  • Monitoring brand reputation and tracking customer sentiment
  • Improving communication with customers
  • Analyzing competitors’ strengths and weaknesses
  • Refining local SEO strategies

In order to cope with these tasks in a more streamlined manner, companies utilize multiple software solutions, such as brand reputation monitoring and review management tools, sentiment analysis software, market research tools, customer intelligence, and competitor intelligence platforms.

As you understand, customer feedback data is the lifeblood of these tools. In the following parts, we will tell what software features are built upon online reviews data and how DataForSEO APIs can help to:

Enrich a social listening tool with customer feedback
Launch a website review widget builder

1. Enrich a social listening tool with customer feedback

In order to keep up with the online conversations around a brand on multiple channels, companies turn to social listening platforms. These tools help to identify the prevailing sentiment in brand or product mentions and assess its popularity across the web.

To present users with insights, social listening tools gather data from a variety of social media and online review platforms and process it using text analysis technologies.

As an example of a social listening tool, let’s take a look at BrandMentions. Its simple interface allows users to enter necessary keywords (e.g., product name, brand name, topic), locations, and languages to monitor. The main dashboard view provides a distribution of daily mentions quantity, sentiment, performance score (based on domain rank and social engagement), and more.

brandmentions 1

BrandMentions monitors social media sites like Twitter, Facebook, Pinterest, Reddit, and Quora, and collects data from reviews published on Google My Business (now Google Business Profile), App Store, and Play Store.

brandmentions 2

Unlike many other social listening apps, BrandMentions also tracks a website’s backlinks and shows a Domain Influence score (domain rank) of referring resources. This really handy feature helps users to grasp their brand’s online image and popularity on a wider scale. It also allows them to evaluate the potential of increasing rankings in search thanks to the efforts they’ve invested in outreach and publicity.

brandmentions 3

The cost for the BrandMentions platform goes from $99/mo to $499/mo, which is a fair amount, considering the offered data sources, customization features and filters, and the opportunity to analyze backlinks. However, the platform could further increase the payment threshold by providing more data sources.

With Business Data API and Merchant API, you can develop an enhanced social listening tool by obtaining structured feedback info from the most popular review platforms – Google, Yelp, Tripadvisor, Trustpilot, and Amazon.

Besides that, Business Data API has several social media endpoints which can empower your tool with social interactions a specified page received through Facebook, Pinterest, and Reddit. To be more specific, you can get the number of pages’ likes from Facebook, the number of page’s pins on Pinterest, as well as subreddit details from each share of the page on Reddit.

Using data from our Backlinks API, you can also complete your feature offering with backlink tracking and analysis for any website or page.

Overall, APIs can help you significantly decrease the time-to-market of your software. Sure enough, sentiment analysis will remain the most complex part when creating a social listening platform. However, DataForSEO is currently working on such technology, so stay tuned.

Contact us if you would like to discuss your business needs or need more data sources.

2. Launch a website review widget

Reviews added to a website help brands achieve multiple marketing goals – from building trust and credibility to improving engagement and boosting conversions.

While there is an option of adding individual reviews to a website manually, it’s not practical for large businesses that regularly receive lots of reviews and would like to embed them as an interactive feed.

The easiest way to create such a stream of unique and fresh reviews on a website is by using a review widget. Basically, a review widget is a web application that automatically collects reviews and helps website owners to embed a feed without any coding knowledge.

As a rule, widgets come in a free and paid version depending on the number of monthly widget loads (page views), feed updates, accessible review sources, customization features, and so on.

Here’s an example of a review widget for a Wix website. Fera Reviews offers access to Google and Facebook reviews, extensive review grouping by product, and automatic review requests upon completed purchases. The app can also be installed on Shopify, Bigcommerce, Magento, and custom e-commerce platforms. The cost of the widget’s paid version ranges from $9/mo (3 active widgets, 100 review requests) to $99/mo (5 active widgets, 10,000 review requests).

fera reviews 1

While some widgets are available as standalone solutions, others function as lead magnets for review management tools or other similar platforms.

For example, Reviewshake offers free reviews widgets for WordPress supporting over 80 sources including Yelp, Tripadvisor, and Google. However, the free plan allows adding up to 2 review sources only. In order to add more, users need to get a paid plan for the Reviewshake platform.

reviewshake 1

With the Reviews endpoints in DataForSEO Business Data API and Amazon Reviews in Merchant API, you can develop a reviews widget hassle-free. Simply integrate the necessary endpoints, and your data supply will be ready to go, leaving you only to do some work on the app’s interface.

If you’d like to learn more about developing a full-scale reputation management tool with DataForSEO API, check out this article.

How to integrate reviews data API into your platform?

To integrate reviews endpoints from the DataForSEO Business Data API and Merchant API, you will need some developer assistance. The DataForSEO team can provide you with comprehensive guidance on integration free of charge. Feel free to contact us and discuss your needs.

Below, we will provide you with the main integration instructions.

Authentication

The first step in the integration process is configuring your API authentication. You can learn more about this process from our documentation.

DataForSEO is using the Basic Authentication with username and password. Upon registration, you can find this information in the DataForSEO Dashboard. See our help center for instructions.

To download our pre-configured Postman collection or PHP client, please visit our documentation.

Requesting reviews

Before you can collect data on reviews from a specific platform, you need to request it using a POST method: https://api.dataforseo.com/v3/business_data/$review_platform/reviews/task_post

POST parameters are specific to the selected review platform. You can find complete lists by the links below:

Here’s a cURL example for requesting Google reviews:

login="login" 
password="password" 
cred="$(printf ${login}:${password} | base64)" 
curl --location --request POST "https://api.dataforseo.com/v3/business_data/google/reviews/task_post" 
--header "Authorization: Basic ${cred}"  
--header "Content-Type: application/json" 
--data-raw "[
    {
        "location_name": "London,England,United Kingdom",
        "language_name": "English",
        "keyword": "hedonism wines",
        "depth": 50,
        "sort_by": "highest_rating"
    }
]"

This command will return the following response:

{
  "version": "0.1.20200325",
  "status_code": 20000,
  "status_message": "Ok.",
  "time": "0.1329 sec.",
  "cost": 0.00375,
  "tasks_count": 1,
  "tasks_error": 0,
  "tasks": [
    {
      "id": "04011309-0696-0199-0000-dc2348782221",
      "status_code": 20100,
      "status_message": "Task Created.",
      "time": "0.0041 sec.",
      "cost": 0.00375,
      "result_count": 0,
      "path": [
        "v3",
        "business_data",
        "google",
        "reviews",
        "task_post"
      ],
      "data": {
        "api": "reviews",
        "function": "task_post",
        "se": "google",
        "location_name": "London,England,United Kingdom",
        "language_name": "English",
        "keyword": "hedonism wines",
        "depth": 50,
        "device": "desktop",
        "os": "windows"
      },
      "result": null
    }
  ]
}

Note that you will need to copy the IDs of the posted tasks from the "id" fields to retrieve their results. Example ID: 04011309-0696-0199-0000-dc2348782221

Retrieving reviews

In order to collect the results of the posted tasks with data on reviews, use a GET request at: https://api.dataforseo.com/v3/business_data/$review_platform/reviews/task_get/$id

Instead of $id, use the ID of the task you posted in the previous step.

Here’s a cURL example for retrieving Google reviews:

login="login"
password="password"
cred="$(printf ${login}:${password} | base64)"
id="04011058-0696-0199-0000-2196151a15cb"
curl --location --request GET "https://api.dataforseo.com/v3/business_data/google/reviews/task_get/${id}"
--header "Authorization: Basic ${cred}" 
--header "Content-Type: application/json"

The API response will contain data in JSON structured as follows:

{
  "version": "0.1.20200325",
  "status_code": 20000,
  "status_message": "Ok.",
  "time": "0.1922 sec.",
  "cost": 0,
  "tasks_count": 1,
  "tasks_error": 0,
  "tasks": [
    {
      "id": "03271847-1535-0199-0000-a0625a4a5121",
      "status_code": 20000,
      "status_message": "Ok.",
      "time": "0.0218 sec.",
      "cost": 0,
      "result_count": 1,
      "path": [
        "v3",
        "reviews",
        "google",
        "task_get",
        "03271847-1535-0199-0000-a0625a4a5121"
      ],
      "data": {
        "api": "reviews",
        "function": "task_get",
        "se": "google",
        "location_code": 2840,
        "language_name": "English",
        "keyword": "hedonism wines",
        "depth": 10,
        "device": "mobile",
        "os": "ios"
      },
      "result": [
        {
          "keyword": "hedonism wines",
          "type": "reviews",
          "se_domain": "google.com",
          "location_code": 2840,
          "language_code": "en",
          "check_url": "https://www.google.com/search?q=hedonism%20wines&num=10&sort=qualityScore&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
          "datetime": "2020-03-27 16:48:07 +00:00",
          "title": "Hedonism Wines",
          "sub_title": "3-7 Davies St, London, United Kingdom",
          "rating": {
            "rating_type": "Max5",
            "value": 4.8,
            "votes_count": null,
            "rating_max": 5
          },
          "feature_id": "0x4876052ce9c2190f:0x4e1505095325804d",
          "place_id": "ChIJDxnC6SwFdkgRTYAlUwkFFU4",
          "cid": "194604053573767737",
          "reviews_count": 694,
          "items_count": 10,
          "items": [
            {
              "type": "google_reviews_search",
              "rank_group": 1,
              "rank_absolute": 1,
              "position": "right",
              "xpath": "/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[1]",
              "review_text": "AMAZING. This place is probably one of the most beautiful wine shops in the world. Staffs are very knowledgeable. Lower-ground looks almost like a museum. You find bottles below 20 pounds, but also above 20K+ !",
              "time_ago": "3 weeks ago",
              "timestamp": "2019-11-15 12:57:46 +00:00",
              "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": null,
                "rating_max": 5
              },
              "reviews_count": 35,
              "photos_count": 1,
              "local_guide": true,
              "profile_name": "jean-philippe Beaumont",
              "profile_url": "https://www.google.com/maps/contrib/105325656928581566867?hl=en-VN&sa=X&ved=2ahUKEwi6-ejsjbvoAhWGGuwKHfNZCCkQvvQBegQIARAe",
              "profile_image_url": "https://lh3.googleusercontent.com/-5CUwLKPAPtM/AAAAAAAAAAI/AAAAAAAAAAA/SDKmDfjeF0c/s40-c-rp-mo-ba3-br100/photo.jpg",
              "owner_answer": null,
              "owner_time_ago": null,
              "owner_timestamp": "2021-12-18 13:24:58 +00:00"
            },
            {
              "type": "google_reviews_search",
              "rank_group": 2,
              "rank_absolute": 2,
              "position": "right",
              "xpath": "/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[2]",
              "review_text": "I just love this shop. The range of wines and spirits is incredible. It's almost like being in a museum. You will find the very best here. Rare and wonderful spirits. Friendly and informative staff too. I cannot wait to return!",
              "time_ago": "3 months ago",
              "timestamp": "2019-11-15 12:57:46 +00:00",
              "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": null,
                "rating_max": 5
              },
              "reviews_count": 18,
              "photos_count": 14,
              "local_guide": false,
              "profile_name": "Dapper Gent",
              "profile_url": "https://www.google.com/maps/contrib/118083049190396710333?hl=en-VN&sa=X&ved=2ahUKEwi6-ejsjbvoAhWGGuwKHfNZCCkQvvQBegQIARAl",
              "profile_image_url": "https://lh5.googleusercontent.com/-fS_TaOEyvo8/AAAAAAAAAAI/AAAAAAAAAAA/oj1riEt-Rco/s40-c-rp-mo-br100/photo.jpg",
              "owner_answer": null,
              "owner_time_ago": null,
              "owner_timestamp": "2021-06-11 16:53:58 +00:00"
            },
            {
              "type": "google_reviews_search",
              "rank_group": 3,
              "rank_absolute": 3,
              "position": "right",
              "xpath": "/div[1]/div[1]/div[2]/div[1]/div[1]/div[2]/div[3]",
              "review_text": "An extensive range of beverages and a surprising amount of character. Very helpful (but not intrusive) staff. I particularly liked the tasting area (it is of the 'put money on a card, then samples are priced' variety) - 48 things to try, samples priced from £1.50 to over £60 each.Two of their smaller areas are particularly creepy (in a way that I find appealing, but YMMV). One has many different hands holding the bottles on the wall (highlights include tentacles, android hands, and one with several finger puppets).The other is the creepy forest - I won't spoil it for you, go and look!As far as what they're actually selling, it is a large store with a lot of variety, spirits as well as wines.",
              "time_ago": "3 months ago",
              "timestamp": "2019-11-15 12:57:46 +00:00",
              "rating": {
                "rating_type": "Max5",
                "value": 5,
                "votes_count": null,
                "rating_max": 5
              },
              "reviews_count": 61,
              "photos_count": 1,
              "local_guide": true,
              "profile_name": "Sarah Kuklewicz",
              "profile_url": "https://www.google.com/maps/contrib/103191467933908669359?hl=en-VN&sa=X&ved=2ahUKEwi6-ejsjbvoAhWGGuwKHfNZCCkQvvQBegQIARAs",
              "profile_image_url": "https://lh3.googleusercontent.com/-LIyj_uD31iw/AAAAAAAAAAI/AAAAAAAAAAA/kFHf8UHQ8e0/s40-c-rp-mo-ba5-br100/photo.jpg",
              "owner_answer": null,
              "owner_time_ago": null,
              "owner_timestamp": null
            }
          ]
        }
      ]
    }
  ]
}

Following these simple steps, you can successfully connect your platform to our APIs. Check our documentation to download a read-made PHP Client and review code examples in PHP, NodeJS, Python, and cSharp.

Conclusion

Customer feedback offers ample opportunities for all kinds of businesses. Accessing data from online review platforms, however, can be challenging without proper technologies.

While developing review scrapers is quite cost- and labor-intensive, most businesses opt for ready-made review APIs that require no maintenance and are easy to integrate.

DataForSEO offers reviews data APIs at a price that’s 70% lower than the market average. Our Business Data Reviews API supplies reviews and ratings from the following sources:

Besides that, DataForSEO Merchant API provides buyers’ feedback from the Amazon marketplace.

Using online reviews data from these platforms, you can:

  • Enrich a social listening tool with customer feedback
  • Launch a website review widget builder

Besides these use cases, you can also build a sentiment analysis tool, a reputation management software, or train your own NLP model using DataForSEO Reviews endpoints. Learn more in our earlier blog post.

To register for a free trial of our APIs and start integrating reviews data, tap the button below.

TRY FOR FREE

Irene T.

Content Writer at DataForSEO. Irene’s linguistic background and hands-on customer support experience help her brilliantly interpret the most intricate tech topics for any audience. Together with the DataForSEO Content Team, Irene also conducts in-depth researches of the martech industry. Sign up for our newsletter to never miss the latest pieces.

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