AI agents can automate many routine tasks, but connecting them to reliable, real-time SEO data opens many more opportunities, from evaluating real search demand to surfacing ranking opportunities and producing well-optimized content. To turn those opportunities into a practical workflow, the first step is connecting your AI agent to a trusted SEO data source. That’s where DataForSEO comes in.
This article walks you through how to install the DataForSEO skill in OpenClaw.
About OpenClaw and the DataForSEO Skill
OpenClaw is a local AI platform that lets you build and run automated AI-powered workflows on your own computer, using models like Claude.
DataForSEO skill for OpenClaw turns the agent into a data-driven SEO and content creation assistant. Once installed, you can use it to fetch structured SEO data, build content workflows, and automate research tasks directly from your OpenClaw setup.
Prerequisites
Before you start, make sure you have:
➤ A DataForSEO account with your API Login and Password.
➤ OpenClaw installed on your computer.
Important note
Because OpenClaw runs locally on your machine and may interact with your local environment, its behavior and results can vary depending on your setup, permissions, and configuration. Follow the steps carefully, review your settings, and make sure you understand what the tool is doing before running it. We provide the DataForSEO skill for OpenClaw as a helpful resource, but as with any local automation tool, you remain in control of what OpenClaw or other similar tools may or may not do on your device. Please use it responsibly and at your own discretion.
Installing the DataForSEO Skill
1. Navigate to the OpenClaw skills directory
Open your terminal and go to the OpenClaw skills directory. The exact path is listed in the OpenClaw skills documentation, but it’s typically something like this:
~/.openclaw/workspace/skills
2. Clone the DataForSEO skill
Run the following command to install the DataForSEO Skill for OpenClaw:
git clone https://github.com/dataforseo/dataforseo-toolkit-skill.git
3. Add your DataForSEO credentials
Navigate to the openclaw directory and create a .env file with the following contents:
DATAFORSEO_LOGIN=your_api_login DATAFORSEO_PASSWORD=your_api_password DATAFORSEO_DEFAULT_LOCATION=united states DATAFORSEO_DEFAULT_LANGUAGE=english
Replace your_api_login and your_api_password with your actual DataForSEO credentials, and set your preferred default location and language in the last two fields.
4. Restart OpenClaw
Apply the changes by restarting OpenClaw.
openclaw gateway restart
5. Verify the connection
Open the OpenClaw chat and send a test prompt. You can copy this example.
Get search intent for the word "dataforseo"
If you receive a structured response, the skill is connected and ready to use.
All done!
That’s it. Now with DataForSEO and OpenClaw working together, you can build workflows tailored to almost any SEO, GEO, or content creation task.