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DataForSEO Labs vs Google Ads API: tip for low-volume keyword research projects

When building software, you obviously want to save as much investment as possible. The less you pay for data, the more budget you can allocate for building up your project.

The reality, however, can be different. If you’ve spent any amount of time doing keyword research, you’d know that an overwhelming majority of keywords you get out of any SEO software are irrelevant and a complete waste of time. Now, for developers of this software, such a situation can mean a black hole in the budget now and financial struggles in the future. After all, why would anybody pay for a tool that makes their life more difficult?

Nonetheless, this “pay for what you don’t need” approach still persists among SEO data providers. Having said that, here at DataForSEO, we don’t waste your money. Firstly, you pay for what you use only, and secondly, you can choose which of our products suits your specific needs better.

In particular, you might have noticed that we offer two products that seem similar at first glance – Keywords for Keywords in DataForSEO Google Ads API and Keyword Ideas in DataForSEO Labs API. Yet, if we get to the specifics of these endpoints, one may turn out more cost-efficient than the other in some cases.

What’s the difference?

1 Keywords For Keywords

The main feature of the Keywords for Keywords endpoint of Keyword Data API is the ability to provide keyword ideas and search volume trends. Here, Google Ads is used as the main data source. However, since this method doesn’t allow setting the limit of keywords in the response, it’s not quite efficient for low-volume clients of DataForSEO. Not every SEO software project requires hundreds of keyword ideas for a single term, and especially so if you take into account the cost – $0.075 per each live or $0.05 per standard request.

Example request

POST https://api.dataforseo.com/v3/keywords_data/google_ads/keywords_for_keywords/live

[
    {
        "location_code": 2840,
        "keywords": [
            "phone",
            "watch"
        ]
    }
]

Response sample

{
  "version": "0.1.20221214",
  "status_code": 20000,
  "status_message": "Ok.",
  "time": "9.2646 sec.",
  "cost": 0.075,
  "tasks_count": 1,
  "tasks_error": 0,
  "tasks": [
    {
      "id": "04031717-1535-0368-0000-779190587ce7",
      "status_code": 20000,
      "status_message": "Ok.",
      "time": "9.1802 sec.",
      "cost": 0.075,
      "result_count": 1840,
      "path": [
        "v3",
        "keywords_data",
        "google_ads",
        "keywords_for_keywords",
        "live"
      ],
      "data": {
        "api": "keywords_data",
        "function": "keywords_for_keywords",
        "se": "google_ads",
        "location_code": 2840,
        "keywords": [
          "phone",
          "watch"
        ]
      },
      "result": [
        {
          "keyword": "phone",
          "location_code": 2840,
          "language_code": null,
          "search_partners": false,
          "competition": "HIGH",
          "competition_index": 100,
          "search_volume": 368000,
          "low_top_of_page_bid": 1.53,
          "high_top_of_page_bid": 4.53,
          "monthly_searches": [
            {
              "year": 2023,
              "month": 2,
              "search_volume": 301000
            },
            {
              "year": 2023,
              "month": 1,
              "search_volume": 368000
            },
            {
              "year": 2022,
              "month": 12,
              "search_volume": 368000
            },
            {
              "year": 2022,
              "month": 11,
              "search_volume": 368000
            },
            {
              "year": 2022,
              "month": 10,
              "search_volume": 301000
            },
            {
              "year": 2022,
              "month": 9,
              "search_volume": 368000
            },
            {
              "year": 2022,
              "month": 8,
              "search_volume": 368000
            },
            {
              "year": 2022,
              "month": 7,
              "search_volume": 368000
            },
            {
              "year": 2022,
              "month": 6,
              "search_volume": 301000
            },
            {
              "year": 2022,
              "month": 5,
              "search_volume": 301000
            },
            {
              "year": 2022,
              "month": 4,
              "search_volume": 301000
            },
            {
              "year": 2022,
              "month": 3,
              "search_volume": 368000
            }
          ],
          "keyword_annotations": {
            "concepts": null
          }
        },
        {
          "keyword": "watch",
          "location_code": 2840,
          "language_code": null,
          "search_partners": false,
          "competition": "HIGH",
          "competition_index": 94,
          "search_volume": 550000,
          "low_top_of_page_bid": 0.59,
          "high_top_of_page_bid": 2.26,
          "monthly_searches": [
            {
              "year": 2023,
              "month": 2,
              "search_volume": 368000
            },
            {
              "year": 2023,
              "month": 1,
              "search_volume": 450000
            },
            {
              "year": 2022,
              "month": 12,
              "search_volume": 550000
            },
            {
              "year": 2022,
              "month": 11,
              "search_volume": 550000
            },
            {
              "year": 2022,
              "month": 10,
              "search_volume": 823000
            },
            {
              "year": 2022,
              "month": 9,
              "search_volume": 450000
            },
            {
              "year": 2022,
              "month": 8,
              "search_volume": 450000
            },
            {
              "year": 2022,
              "month": 7,
              "search_volume": 550000
            },
            {
              "year": 2022,
              "month": 6,
              "search_volume": 673000
            },
            {
              "year": 2022,
              "month": 5,
              "search_volume": 450000
            },
            {
              "year": 2022,
              "month": 4,
              "search_volume": 368000
            },
            {
              "year": 2022,
              "month": 3,
              "search_volume": 450000
            }
          ],
          "keyword_annotations": {
            "concepts": null
          }
        },
        {
          "keyword": "iphone 12",
          "location_code": 2840,
          "language_code": null,
          "search_partners": false,
          "competition": "HIGH",
          "competition_index": 100,
          "search_volume": 823000,
          "low_top_of_page_bid": 0.98,
          "high_top_of_page_bid": 3.64,
          "monthly_searches": [
            {
              "year": 2023,
              "month": 2,
              "search_volume": 673000
            },
            {
              "year": 2023,
              "month": 1,
              "search_volume": 823000
            },
            {
              "year": 2022,
              "month": 12,
              "search_volume": 1000000
            },
            {
              "year": 2022,
              "month": 11,
              "search_volume": 823000
            },
            {
              "year": 2022,
              "month": 10,
              "search_volume": 823000
            },
            {
              "year": 2022,
              "month": 9,
              "search_volume": 1000000
            },
            {
              "year": 2022,
              "month": 8,
              "search_volume": 823000
            },
            {
              "year": 2022,
              "month": 7,
              "search_volume": 823000
            },
            {
              "year": 2022,
              "month": 6,
              "search_volume": 823000
            },
            {
              "year": 2022,
              "month": 5,
              "search_volume": 823000
            },
            {
              "year": 2022,
              "month": 4,
              "search_volume": 823000
            },
            {
              "year": 2022,
              "month": 3,
              "search_volume": 1000000
            }
          ],
          "keyword_annotations": {
            "concepts": [
              {
                "name": "iphone",
                "concept_group": {
                  "name": "Retailer",
                  "type": "BRAND"
                }
              },
              {
                "name": "apple",
                "concept_group": {
                  "name": "Company",
                  "type": "BRAND"
                }
              }
            ]
          }
        },
        {
          "keyword": "apple watch",
          "location_code": 2840,
          "language_code": null,
          "search_partners": false,
          "competition": "HIGH",
          "competition_index": 100,
          "search_volume": 2240000,
          "low_top_of_page_bid": 0.29,
          "high_top_of_page_bid": 2.46,
          "monthly_searches": [
            {
              "year": 2023,
              "month": 2,
              "search_volume": 1500000
            },
            {
              "year": 2023,
              "month": 1,
              "search_volume": 1830000
            },
            {
              "year": 2022,
              "month": 12,
              "search_volume": 3350000
            },
            {
              "year": 2022,
              "month": 11,
              "search_volume": 3350000
            },
            {
              "year": 2022,
              "month": 10,
              "search_volume": 2240000
            },
            {
              "year": 2022,
              "month": 9,
              "search_volume": 2240000
            },
            {
              "year": 2022,
              "month": 8,
              "search_volume": 1830000
            },
            {
              "year": 2022,
              "month": 7,
              "search_volume": 1830000
            },
            {
              "year": 2022,
              "month": 6,
              "search_volume": 1830000
            },
            {
              "year": 2022,
              "month": 5,
              "search_volume": 1830000
            },
            {
              "year": 2022,
              "month": 4,
              "search_volume": 1500000
            },
            {
              "year": 2022,
              "month": 3,
              "search_volume": 1500000
            }
          ],
          "keyword_annotations": {
            "concepts": [
              {
                "name": "apple",
                "concept_group": {
                  "name": "Company",
                  "type": "BRAND"
                }
              }
            ]
          }
        }
      ]
    }
  ]
}

See our docs to learn more about the Keywords For Keywords endpoint >>

2 Keyword Ideas

Now, let’s take a look at the Keyword Ideas endpoint in DataForSEO Labs API. Unlike the previous product, it allows setting a limit for keywords. That ultimately gives you more flexibility and makes it possible to pay for the number of keywords that your tool requires – even if there are only 10-20 keyword ideas. Using this endpoint, you pay $0.01 for the request and then $0.0001 per every keyword in the results array.

Let’s say, you need to get ten keyword ideas with search volume trends. In this case, you pay:

$0.01 + 10 x $0.0001 = $0.011

At the same time, with the Keywords For Keywords endpoint, it would still cost you $0.05 in the standard queue or $0.075 in the faster live mode. As you see, the Keyword Ideas endpoint is more beneficial as long as you don’t need more than 500 keyword ideas for a single term.

Besides that, the Keyword Ideas and all other DataForSEO Labs API endpoints work in the live mode and deliver results in up to 2 seconds, while the live mode of Google Ads API is more costly than standard and generally takes up to 7 seconds.

The thing is, unlike Keywords for Keywords that depends on an external data source, the Keyword Ideas endpoint works based on DataForSEO’s own keyword database, which allows us to minimize the time it takes to return a task’s results.

The Keyword Ideas endpoint relies on keyword categories for finding the most relevant terms. According to our observations, keywords found by using this algorithm are just as relevant as those from Google Keyword Planner. You can also use filters to cherry-pick the most promising search terms.

What’s more, using the Keyword Ideas endpoint, on top of relevant categories, search volume data for the last month and past 12 months, cost-per-click, and competition, you will also receive:

Search intent;
Keyword difficulty;
— SERP features appearing for this keyword, location, and language;
— The average number of backlinks, referring domains, and more of the surfaced results.

Example request

POST https://api.dataforseo.com/v3/dataforseo_labs/google/keyword_ideas/live

[
    {
        "keywords": [
            "phone",
            "watch"
        ],
        "location_code": 2840,
        "language_code": "en",
        "include_serp_info": true,
        "limit": 4
    }
]

Response sample

{
    "version": "0.1.20221214",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.5355 sec.",
    "cost": 0.0104,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "04031717-1535-0400-0000-0c357e47a94d",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.4238 sec.",
            "cost": 0.0104,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "google",
                "keyword_ideas",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "keyword_ideas",
                "se_type": "google",
                "keywords": [
                    "phone",
                    "watch"
                ],
                "location_code": 2840,
                "language_code": "en",
                "include_serp_info": true,
                "limit": 4
            },
            "result": [
                {
                    "se_type": "google",
                    "seed_keywords": [
                        "phone",
                        "watch"
                    ],
                    "location_code": 2840,
                    "language_code": "en",
                    "total_count": 2367754,
                    "items_count": 4,
                    "offset": 0,
                    "offset_token": "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",
                    "items": [
                        {
                            "se_type": "google",
                            "keyword": "nec telephone instrument",
                            "location_code": 2840,
                            "language_code": "en",
                            "keyword_info": {
                                "se_type": "google",
                                "last_updated_time": "2023-03-21 23:08:32 +00:00",
                                "competition": null,
                                "competition_level": null,
                                "cpc": null,
                                "search_volume": 0,
                                "low_top_of_page_bid": null,
                                "high_top_of_page_bid": null,
                                "categories": [
                                    10007,
                                    10878,
                                    12171
                                ],
                                "monthly_searches": [
                                    {
                                        "year": 2023,
                                        "month": 2,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2023,
                                        "month": 1,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 12,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 11,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 10,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 9,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 8,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 7,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 6,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 5,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 4,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 3,
                                        "search_volume": 0
                                    }
                                ]
                            },
                            "keyword_properties": {
                                "se_type": "google",
                                "core_keyword": null,
                                "keyword_difficulty": null,
                                "detected_language": "en",
                                "is_another_language": false
                            },
                            "impressions_info": {
                                "se_type": "google",
                                "last_updated_time": "2022-03-30 17:02:01 +00:00",
                                "bid": 999,
                                "match_type": "exact",
                                "ad_position_min": null,
                                "ad_position_max": null,
                                "ad_position_average": null,
                                "cpc_min": null,
                                "cpc_max": null,
                                "cpc_average": null,
                                "daily_impressions_min": null,
                                "daily_impressions_max": null,
                                "daily_impressions_average": null,
                                "daily_clicks_min": null,
                                "daily_clicks_max": null,
                                "daily_clicks_average": null,
                                "daily_cost_min": null,
                                "daily_cost_max": null,
                                "daily_cost_average": null
                            },
                            "serp_info": null,
                            "avg_backlinks_info": null,
                            "search_intent_info": {
                                "se_type": "google",
                                "main_intent": "transactional",
                                "foreign_intent": null,
                                "last_updated_time": "2023-03-04 04:38:05 +00:00"
                            }
                        },
                        {
                            "se_type": "google",
                            "keyword": "pelostop teléfono",
                            "location_code": 2840,
                            "language_code": "en",
                            "keyword_info": {
                                "se_type": "google",
                                "last_updated_time": "2023-03-21 10:57:56 +00:00",
                                "competition": null,
                                "competition_level": null,
                                "cpc": null,
                                "search_volume": 10,
                                "low_top_of_page_bid": null,
                                "high_top_of_page_bid": null,
                                "categories": [
                                    10007,
                                    10878,
                                    12171
                                ],
                                "monthly_searches": [
                                    {
                                        "year": 2023,
                                        "month": 2,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2023,
                                        "month": 1,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 12,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 11,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 10,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 9,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 8,
                                        "search_volume": 10
                                    },
                                    {
                                        "year": 2022,
                                        "month": 7,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 6,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 5,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 4,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 3,
                                        "search_volume": 0
                                    }
                                ]
                            },
                            "keyword_properties": {
                                "se_type": "google",
                                "core_keyword": null,
                                "keyword_difficulty": null,
                                "detected_language": "es",
                                "is_another_language": true
                            },
                            "impressions_info": {
                                "se_type": "google",
                                "last_updated_time": "2022-03-26 19:59:54 +00:00",
                                "bid": 999,
                                "match_type": "exact",
                                "ad_position_min": null,
                                "ad_position_max": null,
                                "ad_position_average": null,
                                "cpc_min": null,
                                "cpc_max": null,
                                "cpc_average": null,
                                "daily_impressions_min": null,
                                "daily_impressions_max": null,
                                "daily_impressions_average": null,
                                "daily_clicks_min": null,
                                "daily_clicks_max": null,
                                "daily_clicks_average": null,
                                "daily_cost_min": null,
                                "daily_cost_max": null,
                                "daily_cost_average": null
                            },
                            "serp_info": null,
                            "avg_backlinks_info": null,
                            "search_intent_info": {
                                "se_type": "google",
                                "main_intent": "transactional",
                                "foreign_intent": null,
                                "last_updated_time": "2023-03-02 02:30:42 +00:00"
                            }
                        },
                        {
                            "se_type": "google",
                            "keyword": "strowger telephone 1905",
                            "location_code": 2840,
                            "language_code": "en",
                            "keyword_info": {
                                "se_type": "google",
                                "last_updated_time": "2023-03-20 16:32:10 +00:00",
                                "competition": 0.25,
                                "competition_level": "LOW",
                                "cpc": null,
                                "search_volume": 10,
                                "low_top_of_page_bid": null,
                                "high_top_of_page_bid": null,
                                "categories": [
                                    10007,
                                    10878,
                                    12171
                                ],
                                "monthly_searches": [
                                    {
                                        "year": 2023,
                                        "month": 2,
                                        "search_volume": 10
                                    },
                                    {
                                        "year": 2023,
                                        "month": 1,
                                        "search_volume": 10
                                    },
                                    {
                                        "year": 2022,
                                        "month": 12,
                                        "search_volume": 10
                                    },
                                    {
                                        "year": 2022,
                                        "month": 11,
                                        "search_volume": 10
                                    },
                                    {
                                        "year": 2022,
                                        "month": 10,
                                        "search_volume": 10
                                    },
                                    {
                                        "year": 2022,
                                        "month": 9,
                                        "search_volume": 0
                                    },
                                    {
                                        "year": 2022,
                                        "month": 8,
                                        "search_volume": 10
                                    },
                                    {
                                        "year": 2022,
                                        "month": 7,
                                        "search_volume": 10
                                    },
                                    {
                                        "year": 2022,
                                        "month": 6,
                                        "search_volume": 10
                                    },
                                    {
                                        "year": 2022,
                                        "month": 5,
                                        "search_volume": 10
                                    },
                                    {
                                        "year": 2022,
                                        "month": 4,
                                        "search_volume": 10
                                    },
                                    {
                                        "year": 2022,
                                        "month": 3,
                                        "search_volume": 10
                                    }
                                ]
                            },
                            "keyword_properties": {
                                "se_type": "google",
                                "core_keyword": null,
                                "keyword_difficulty": null,
                                "detected_language": "en",
                                "is_another_language": false
                            },
                            "impressions_info": {
                                "se_type": "google",
                                "last_updated_time": "2022-04-18 15:27:33 +00:00",
                                "bid": 999,
                                "match_type": "exact",
                                "ad_position_min": null,
                                "ad_position_max": null,
                                "ad_position_average": null,
                                "cpc_min": null,
                                "cpc_max": null,
                                "cpc_average": null,
                                "daily_impressions_min": null,
                                "daily_impressions_max": null,
                                "daily_impressions_average": null,
                                "daily_clicks_min": null,
                                "daily_clicks_max": null,
                                "daily_clicks_average": null,
                                "daily_cost_min": null,
                                "daily_cost_max": null,
                                "daily_cost_average": null
                            },
                            "serp_info": null,
                            "avg_backlinks_info": null,
                            "search_intent_info": {
                                "se_type": "google",
                                "main_intent": "transactional",
                                "foreign_intent": null,
                                "last_updated_time": "2023-03-06 09:45:43 +00:00"
                            }
                        },
                        {
                            "se_type": "google",
                            "keyword": "vtech kidibuzz 3 reviews",
                            "location_code": 2840,
                            "language_code": "en",
                            "keyword_info": {
                                "se_type": "google",
                                "last_updated_time": "2023-03-21 11:46:01 +00:00",
                                "competition": 1,
                                "competition_level": "HIGH",
                                "cpc": null,
                                "search_volume": 110,
                                "low_top_of_page_bid": null,
                                "high_top_of_page_bid": null,
                                "categories": [
                                    10007,
                                    10878,
                                    12171
                                ],
                                "monthly_searches": [
                                    {
                                        "year": 2023,
                                        "month": 2,
                                        "search_volume": 40
                                    },
                                    {
                                        "year": 2023,
                                        "month": 1,
                                        "search_volume": 110
                                    },
                                    {
                                        "year": 2022,
                                        "month": 12,
                                        "search_volume": 480
                                    },
                                    {
                                        "year": 2022,
                                        "month": 11,
                                        "search_volume": 210
                                    },
                                    {
                                        "year": 2022,
                                        "month": 10,
                                        "search_volume": 70
                                    },
                                    {
                                        "year": 2022,
                                        "month": 9,
                                        "search_volume": 40
                                    },
                                    {
                                        "year": 2022,
                                        "month": 8,
                                        "search_volume": 140
                                    },
                                    {
                                        "year": 2022,
                                        "month": 7,
                                        "search_volume": 170
                                    },
                                    {
                                        "year": 2022,
                                        "month": 6,
                                        "search_volume": 70
                                    },
                                    {
                                        "year": 2022,
                                        "month": 5,
                                        "search_volume": 50
                                    },
                                    {
                                        "year": 2022,
                                        "month": 4,
                                        "search_volume": 40
                                    },
                                    {
                                        "year": 2022,
                                        "month": 3,
                                        "search_volume": 70
                                    }
                                ]
                            },
                            "keyword_properties": {
                                "se_type": "google",
                                "core_keyword": null,
                                "keyword_difficulty": 18,
                                "detected_language": "en",
                                "is_another_language": false
                            },
                            "impressions_info": {
                                "se_type": "google",
                                "last_updated_time": "2022-04-21 08:52:44 +00:00",
                                "bid": 999,
                                "match_type": "exact",
                                "ad_position_min": null,
                                "ad_position_max": null,
                                "ad_position_average": null,
                                "cpc_min": null,
                                "cpc_max": null,
                                "cpc_average": null,
                                "daily_impressions_min": null,
                                "daily_impressions_max": null,
                                "daily_impressions_average": null,
                                "daily_clicks_min": null,
                                "daily_clicks_max": null,
                                "daily_clicks_average": null,
                                "daily_cost_min": null,
                                "daily_cost_max": null,
                                "daily_cost_average": null
                            },
                            "serp_info": {
                                "se_type": "google",
                                "check_url": "https://www.google.com/search?q=vtech%20kidibuzz%203%20reviews&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
                                "serp_item_types": [
                                    "organic",
                                    "video",
                                    "people_also_ask",
                                    "images",
                                    "related_searches",
                                    "google_reviews",
                                    "knowledge_graph"
                                ],
                                "se_results_count": 35,
                                "last_updated_time": "2023-03-17 13:45:09 +00:00",
                                "previous_updated_time": "2023-02-12 01:51:59 +00:00"
                            },
                            "avg_backlinks_info": {
                                "se_type": "google",
                                "backlinks": 19.9,
                                "dofollow": 6.5,
                                "referring_pages": 17.2,
                                "referring_domains": 6.3,
                                "referring_main_domains": 6.9,
                                "rank": 19.8,
                                "main_domain_rank": 577.5,
                                "last_updated_time": "2023-03-17 13:45:56 +00:00"
                            },
                            "search_intent_info": {
                                "se_type": "google",
                                "main_intent": "transactional",
                                "foreign_intent": null,
                                "last_updated_time": "2023-03-05 18:39:25 +00:00"
                            }
                        }
                    ]
                }
            ]
        }
    ]
}

See our docs to learn more about the Keyword Ideas endpoint >>

Bottom line

Using the Keyword Ideas endpoint for keyword research provides SEO software projects with tons of opportunities. The crucial one is an opportunity to reduce expenses as you get essential keyword ideas and valuable data for your tool without paying for extra terms you don’t need. The best part is – you can try it for free!