How to get precise search volume for keywords with the DataForSEO Search Volume endpoint?
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As you may have noticed, Google Ads aggregates the search volume of all close variants and misspellings under the main keyword. It represents the search volume of the main keyword as a sum of the search volumes of close variants, misspellings, and so on. Thus, Google Ads search volume data on keywords is not reliable for granular keyword analysis.
Luckily, we developed a comprehensive solution to address this issue. With the DataForSEO Search Volume endpoint of Keyword Data API, you can obtain an accurate and granular search volume for keywords and their variations.
Let’s explore how DataForSEO Search Volume works and how to use it.
How is search volume calculated in the DataForSEO Search Volume endpoint?
The main feature of the DataForSEO Search Volume endpoint is that it provides search volume values for all keyword variations, refined with the Bing Ads search volume data or clickstream data.
Compared to Google Ads, Bing search engine provides granular search volume data. For instance, Bing Ads shows separate search volumes for different devices and displays exact values precise to the nearest tens without merging search volumes for similar terms.
Clickstream data captures the search terms people use to find websites and can be used to estimate the search volume of keywords and their variations. Unlike Bing Ads data, which requires a separate API request, we fetch clickstream data directly from our regularly updated database. Furthermore, our clickstream data allows us to provide results for all locations supported by DataForSEO APIs.
Here’s how we calculate search volume in the DataForSEO Search Volume endpoint:
1. We begin by fetching Google Ads search volume data for the keywords you’ve entered in the API request.
2. Next, we identify the relevant Google Ads “keyword groups” with merged search volumes and fetch all other queries within these groups.
3. For Bing Ads-based calculations, we retrieve Bing Ads search volume for each keyword within the identified Google Ads keyword groups. We then calculate the search volume for each search query separately.
4. For clickstream-based calculations, we fetch the quantity of clickstream events for every keyword within the Google Ads keyword groups. We compare these values and calculate a refined search volume for each keyword.
5. In both cases, we calculate the monthly search volume for each keyword over the last 12 months.
6. Finally, we return an API response containing the refined search volume and monthly search values for each keyword.
Additionally, we introduced normalized search volume for keywords within several DataForSEO Labs endpoints. You can find normalized search volume for keywords within keyword_info_normalized_with_bing and keyword_info_normalized_with_clickstream objects in the response.
Below is a list of DataForSEO Labs endpoints where you can fetch normalized search volume:
- Related Keywords
- Keyword Suggestions
- Ranked Keywords
- Keyword Ideas
- Keywords For Categories
- Domain Intersection
- Page Intersection
- Historical Search Volume
- Top Searches
- Keywords For Site
Now, let’s see examples how you can fetch refined search volume with DataForSEO Search Volume and DataForSEO Labs endpoints.
Examples:
1 Let’s assume that you want to get search volume values for the keyword “pdf,” and its variations, such as “pdfs”, “pdf file”, and “pdf document”.
First, call the DataForSEO Search Volume endpoint:
POST: https://api.dataforseo.com/v3/keywords_data/clickstream_data/dataforseo_search_volume/live
In the request, enter your queries into the keywords array. You can enter up to 1000 keywords in a single request. Then, specify the location and language.
If you want search volume values normalized with clickstream data, set the parameter use_clickstream to true. To get results normalized with Bing Ads data, set this parameter to false or don’t write use_clickstream in the request.
The request should be structured like this:
[
{
"location_code": 2840,
"language_code": "en",
"keywords": [
"pdf",
"pdfs",
"pdf file",
"pdf document"
]
}
]
The result will return as follows:
{
"version": "0.1.20240801",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0973 sec.",
"cost": 0.15,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "08201609-1535-0589-0000-52f92cc4698a",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0328 sec.",
"cost": 0.15,
"result_count": 1,
"path": [
"v3",
"keywords_data",
"clickstream_data",
"dataforseo_search_volume",
"live"
],
"data": {
"api": "keywords_data",
"function": "dataforseo_search_volume",
"se": "clickstream_data",
"location_code": 2840,
"language_code": "en",
"keywords": [
"pdf",
"pdfs",
"pdf file",
"pdf document"
]
},
"result": [
{
"location_code": 2840,
"language_code": "en",
"use_clickstream": false,
"items_count": 4,
"items": [
{
"keyword": "pdf",
"search_volume": 200069,
"monthly_searches": [
{
"year": 2024,
"month": 7,
"search_volume": 200069
},
{
"year": 2024,
"month": 6,
"search_volume": 200069
},
{
"year": 2024,
"month": 5,
"search_volume": 200069
},
{
"year": 2024,
"month": 4,
"search_volume": 200069
},
{
"year": 2024,
"month": 3,
"search_volume": 200069
},
{
"year": 2024,
"month": 2,
"search_volume": 200069
},
{
"year": 2024,
"month": 1,
"search_volume": 244861
},
{
"year": 2023,
"month": 12,
"search_volume": 164236
},
{
"year": 2023,
"month": 11,
"search_volume": 164236
},
{
"year": 2023,
"month": 10,
"search_volume": 200069
},
{
"year": 2023,
"month": 9,
"search_volume": 200069
},
{
"year": 2023,
"month": 8,
"search_volume": 200069
}
]
},
{
"keyword": "pdfs",
"search_volume": 422,
"monthly_searches": [
{
"year": 2024,
"month": 7,
"search_volume": 422
},
{
"year": 2024,
"month": 6,
"search_volume": 422
},
{
"year": 2024,
"month": 5,
"search_volume": 422
},
{
"year": 2024,
"month": 4,
"search_volume": 422
},
{
"year": 2024,
"month": 3,
"search_volume": 422
},
{
"year": 2024,
"month": 2,
"search_volume": 422
},
{
"year": 2024,
"month": 1,
"search_volume": 517
},
{
"year": 2023,
"month": 12,
"search_volume": 347
},
{
"year": 2023,
"month": 11,
"search_volume": 347
},
{
"year": 2023,
"month": 10,
"search_volume": 422
},
{
"year": 2023,
"month": 9,
"search_volume": 422
},
{
"year": 2023,
"month": 8,
"search_volume": 422
}
]
},
{
"keyword": "pdf file",
"search_volume": 4840,
"monthly_searches": [
{
"year": 2024,
"month": 7,
"search_volume": 4840
},
{
"year": 2024,
"month": 6,
"search_volume": 4840
},
{
"year": 2024,
"month": 5,
"search_volume": 4840
},
{
"year": 2024,
"month": 4,
"search_volume": 4840
},
{
"year": 2024,
"month": 3,
"search_volume": 4840
},
{
"year": 2024,
"month": 2,
"search_volume": 4840
},
{
"year": 2024,
"month": 1,
"search_volume": 4840
},
{
"year": 2023,
"month": 12,
"search_volume": 3957
},
{
"year": 2023,
"month": 11,
"search_volume": 3957
},
{
"year": 2023,
"month": 10,
"search_volume": 4840
},
{
"year": 2023,
"month": 9,
"search_volume": 4840
},
{
"year": 2023,
"month": 8,
"search_volume": 4840
}
]
},
{
"keyword": "pdf document",
"search_volume": 471,
"monthly_searches": [
{
"year": 2024,
"month": 7,
"search_volume": 471
},
{
"year": 2024,
"month": 6,
"search_volume": 471
},
{
"year": 2024,
"month": 5,
"search_volume": 471
},
{
"year": 2024,
"month": 4,
"search_volume": 471
},
{
"year": 2024,
"month": 3,
"search_volume": 471
},
{
"year": 2024,
"month": 2,
"search_volume": 585
},
{
"year": 2024,
"month": 1,
"search_volume": 715
},
{
"year": 2023,
"month": 12,
"search_volume": 471
},
{
"year": 2023,
"month": 11,
"search_volume": 585
},
{
"year": 2023,
"month": 10,
"search_volume": 585
},
{
"year": 2023,
"month": 9,
"search_volume": 585
},
{
"year": 2023,
"month": 8,
"search_volume": 585
}
]
}
]
}
]
}
]
}
The items array contains objects with search volume data for each keyword. Specifically, the search_volume field displays the current search volume value for a keyword. Within the same object, the monthly_searches array provides monthly search volume values for the keyword over the last 12 months.
2 Suppose you want to expand your keyword list with additional terms that have normalized search volume. To do this, you can use the Keyword Suggestions endpoint of the DataForSEO Labs API.
Call the Keyword Suggestions endpoint:
POST: https://api.dataforseo.com/v3/dataforseo_labs/google/keyword_suggestions/live
In the request, specify the seed keyword, location, and language. To retrieve results with search volume normalized using Bing Ads data, set the order_by parameter to ["keyword_info_normalized_with_bing.search_volume,desc"]. This configuration will return the results sorted by Bing Ads-adjusted search volume in descending order.
To get search volume normalized with clickstream data, specify the include_clickstream_data parameter and set it to true. Then specify the order_by parameter with ["keyword_info_normalized_with_clickstream.search_volume,desc"].
Request example:
[
{
"keyword": "seo tool",
"location_code": 2840,
"language_code": "en",
"order_by": [
"keyword_info_normalized_with_bing.search_volume,desc"
]
}
]
Response example:
{
"version": "0.1.20240801",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2628 sec.",
"cost": 0.02,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "08201613-1535-0399-0000-5825e4bb39e8",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2002 sec.",
"cost": 0.02,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"google",
"keyword_suggestions",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "keyword_suggestions",
"se_type": "google",
"keyword": "seo tool",
"location_code": 2840,
"language_code": "en",
"order_by": [
"keyword_info_normalized_with_bing.search_volume,desc"
]
},
"result": [
{
"se_type": "google",
"seed_keyword": "seo tool",
"seed_keyword_data": null,
"location_code": 2840,
"language_code": "en",
"total_count": 295,
"items_count": 100,
"offset": 0,
"offset_token": "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",
"items": [
{
"se_type": "google",
"keyword": "seo optimization tool",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-08-11 07:30:33 +00:00",
"competition": 0.21,
"competition_level": "LOW",
"cpc": 9.67,
"search_volume": 12100,
"low_top_of_page_bid": 2.49,
"high_top_of_page_bid": 10.21,
"categories": [
10004,
10276,
11088,
12376,
13152,
13316
],
"monthly_searches": [
{
"year": 2024,
"month": 7,
"search_volume": 12100
},
{
"year": 2024,
"month": 6,
"search_volume": 12100
},
{
"year": 2024,
"month": 5,
"search_volume": 18100
},
{
"year": 2024,
"month": 4,
"search_volume": 14800
},
{
"year": 2024,
"month": 3,
"search_volume": 14800
},
{
"year": 2024,
"month": 2,
"search_volume": 12100
},
{
"year": 2024,
"month": 1,
"search_volume": 14800
},
{
"year": 2023,
"month": 12,
"search_volume": 9900
},
{
"year": 2023,
"month": 11,
"search_volume": 12100
},
{
"year": 2023,
"month": 10,
"search_volume": 12100
},
{
"year": 2023,
"month": 9,
"search_volume": 12100
},
{
"year": 2023,
"month": 8,
"search_volume": 9900
}
]
},
"clickstream_keyword_info": null,
"keyword_properties": {
"se_type": "google",
"core_keyword": "seo optimizer tools",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 63,
"detected_language": "en",
"is_another_language": false
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-04-25 09:52:37 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": 2.43,
"ad_position_max": 2,
"ad_position_average": 2.21,
"cpc_min": 529.41,
"cpc_max": 647.06,
"cpc_average": 588.23,
"daily_impressions_min": 22.51,
"daily_impressions_max": 27.51,
"daily_impressions_average": 25.01,
"daily_clicks_min": 0.82,
"daily_clicks_max": 1,
"daily_clicks_average": 0.91,
"daily_cost_min": 482.79,
"daily_cost_max": 590.07,
"daily_cost_average": 536.43
},
"serp_info": null,
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 5353.4,
"dofollow": 4235.3,
"referring_pages": 4984.7,
"referring_domains": 882.8,
"referring_main_domains": 831.4,
"rank": 303.7,
"main_domain_rank": 542.7,
"last_updated_time": "2024-08-04 13:26:32 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "commercial",
"foreign_intent": null,
"last_updated_time": "2023-03-02 01:43:41 +00:00"
},
"keyword_info_normalized_with_bing": {
"last_updated_time": "2024-08-17 01:37:49 +00:00",
"search_volume": 1543,
"monthly_searches": [
{
"year": 2024,
"month": 7,
"search_volume": 1543
},
{
"year": 2024,
"month": 6,
"search_volume": 1543
},
{
"year": 2024,
"month": 5,
"search_volume": 2308
},
{
"year": 2024,
"month": 4,
"search_volume": 1887
},
{
"year": 2024,
"month": 3,
"search_volume": 1887
},
{
"year": 2024,
"month": 2,
"search_volume": 1543
},
{
"year": 2024,
"month": 1,
"search_volume": 1887
},
{
"year": 2023,
"month": 12,
"search_volume": 1262
},
{
"year": 2023,
"month": 11,
"search_volume": 1543
},
{
"year": 2023,
"month": 10,
"search_volume": 1543
},
{
"year": 2023,
"month": 9,
"search_volume": 1543
},
{
"year": 2023,
"month": 8,
"search_volume": 1262
},
{
"year": 2023,
"month": 7,
"search_volume": 1164
}
]
},
"keyword_info_normalized_with_clickstream": {
"last_updated_time": "2024-08-17 01:37:49 +00:00",
"search_volume": 58,
"monthly_searches": [
{
"year": 2024,
"month": 7,
"search_volume": 58
},
{
"year": 2024,
"month": 6,
"search_volume": 58
},
{
"year": 2024,
"month": 5,
"search_volume": 87
},
{
"year": 2024,
"month": 4,
"search_volume": 71
},
{
"year": 2024,
"month": 3,
"search_volume": 71
},
{
"year": 2024,
"month": 2,
"search_volume": 58
},
{
"year": 2024,
"month": 1,
"search_volume": 71
},
{
"year": 2023,
"month": 12,
"search_volume": 47
},
{
"year": 2023,
"month": 11,
"search_volume": 58
},
{
"year": 2023,
"month": 10,
"search_volume": 58
},
{
"year": 2023,
"month": 9,
"search_volume": 58
},
{
"year": 2023,
"month": 8,
"search_volume": 47
},
{
"year": 2023,
"month": 7,
"search_volume": 46
}
]
}
},
{
"se_type": "google",
"keyword": "free seo tool",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-08-07 18:33:37 +00:00",
"competition": 0.21,
"competition_level": "LOW",
"cpc": 8.36,
"search_volume": 6600,
"low_top_of_page_bid": 2.64,
"high_top_of_page_bid": 9,
"categories": [
10004,
10007,
10276,
11088,
12376,
13152,
13316,
13418
],
"monthly_searches": [
{
"year": 2024,
"month": 7,
"search_volume": 6600
},
{
"year": 2024,
"month": 6,
"search_volume": 8100
},
{
"year": 2024,
"month": 5,
"search_volume": 9900
},
{
"year": 2024,
"month": 4,
"search_volume": 8100
},
{
"year": 2024,
"month": 3,
"search_volume": 6600
},
{
"year": 2024,
"month": 2,
"search_volume": 6600
},
{
"year": 2024,
"month": 1,
"search_volume": 6600
},
{
"year": 2023,
"month": 12,
"search_volume": 6600
},
{
"year": 2023,
"month": 11,
"search_volume": 6600
},
{
"year": 2023,
"month": 10,
"search_volume": 6600
},
{
"year": 2023,
"month": 9,
"search_volume": 5400
},
{
"year": 2023,
"month": 8,
"search_volume": 4400
}
]
},
"clickstream_keyword_info": null,
"keyword_properties": {
"se_type": "google",
"core_keyword": "seo free tools",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 63,
"detected_language": null,
"is_another_language": true
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-04-17 12:16:42 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": 2.2,
"ad_position_max": 2,
"ad_position_average": 2,
"cpc_min": 567.2,
"cpc_max": 693.25,
"cpc_average": 630.23,
"daily_impressions_min": 92.21,
"daily_impressions_max": 112.7,
"daily_impressions_average": 102.46,
"daily_clicks_min": 5.6,
"daily_clicks_max": 6.84,
"daily_clicks_average": 6.22,
"daily_cost_min": 3529.27,
"daily_cost_max": 4313.55,
"daily_cost_average": 3921.41
},
"serp_info": null,
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 115373,
"dofollow": 58234.3,
"referring_pages": 58932.8,
"referring_domains": 612,
"referring_main_domains": 580.5,
"rank": 321.5,
"main_domain_rank": 571.8,
"last_updated_time": "2024-08-04 17:39:30 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "commercial",
"foreign_intent": [
"navigational"
],
"last_updated_time": "2023-03-03 13:16:39 +00:00"
},
"keyword_info_normalized_with_bing": {
"last_updated_time": "2024-08-16 23:01:15 +00:00",
"search_volume": 942,
"monthly_searches": [
{
"year": 2024,
"month": 7,
"search_volume": 942
},
{
"year": 2024,
"month": 6,
"search_volume": 1157
},
{
"year": 2024,
"month": 5,
"search_volume": 1414
},
{
"year": 2024,
"month": 4,
"search_volume": 1157
},
{
"year": 2024,
"month": 3,
"search_volume": 942
},
{
"year": 2024,
"month": 2,
"search_volume": 942
},
{
"year": 2024,
"month": 1,
"search_volume": 942
},
{
"year": 2023,
"month": 12,
"search_volume": 942
},
{
"year": 2023,
"month": 11,
"search_volume": 942
},
{
"year": 2023,
"month": 10,
"search_volume": 942
},
{
"year": 2023,
"month": 9,
"search_volume": 771
},
{
"year": 2023,
"month": 8,
"search_volume": 628
},
{
"year": 2023,
"month": 7,
"search_volume": 556
}
]
},
"keyword_info_normalized_with_clickstream": {
"last_updated_time": "2024-08-16 23:01:15 +00:00",
"search_volume": 471,
"monthly_searches": [
{
"year": 2024,
"month": 7,
"search_volume": 471
},
{
"year": 2024,
"month": 6,
"search_volume": 578
},
{
"year": 2024,
"month": 5,
"search_volume": 707
},
{
"year": 2024,
"month": 4,
"search_volume": 578
},
{
"year": 2024,
"month": 3,
"search_volume": 471
},
{
"year": 2024,
"month": 2,
"search_volume": 471
},
{
"year": 2024,
"month": 1,
"search_volume": 471
},
{
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