What are impressions and how to use them?
Impressions from Google Ads Performance Forecasts is a metric that allows estimating potential ad views for a keyword. Basically, an impression is one view of an ad targeted for the related keyword. Note that the value you get is based on historical data and depends on the selected bid.
At DataForSEO, you will get impressions data with:
- Ads Traffic By Keywords and Ads Traffic By Platforms endpoints in Google Ads API
- A variety of endpoints in DataForSEO Labs API
- Our Keyword Databases
While impressions are essential for planning ad campaigns, this metric is also applied to the analysis of paid search results and even organic search volume refinement.
As a common practice, Impressions from Ads Performance Forecasts are combined with Google’s Search Volume to obtain more granular data. In particular, impressions are used to get separate search volumes for different devices and semantically related keywords.
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