What are clickstream-based metrics and how do we calculate them?
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You might have encountered the clickstream_etv, clickstream_gender_distribution, clickstream_age_distribution, and clickstream_keyword_info fields in DataForSEO Labs API endpoints. They can be found in the following endpoints:
- Categories For Domain
- Domain Intersection
- Keyword Ideas
- Keywords For Site
- Keywords For Categories
- Keyword Suggestions
- Related Keywords
- Historical Search Volume
- Top Searches
- Ranked Keywords
- Page Intersection
- Subdomains
- Relevant Pages
- Competitors Domain
- Historical Rank Overview
These metrics are based on clickstream data and provide additional information on search volume, and estimated traffic volume of keywords.
What is clickstream data?
Clickstream data is information collected while a user navigates the Internet. It captures terms that users enter in the search bar, the sequence of pages visited, the duration spent on each page, and interactions such as clicks and searches. This data is collected and aggregated via various plugins, extensions, and other applications. After collection, clickstream data is refined and combined with metrics like click-through rate, impressions, and anonymized information on user gender and age to calculate clickstream-based metrics.
In particular, clickstream data is useful for distilling search volume in combination with data from other sources, like Google Keyword Planner. Moreover, you can include clickstream-based metrics in your keyword research app to provide users with more detailed keyword data.
Clickstream data is also beneficial for data-driven keyword research. It allows you to refine keyword lists more effectively and compare this data with other keyword information.
Clickstream-based metrics in DataForSEO Labs endpoints
Let’s explore in more detail each clickstream-based metric we introduced in DataForSEO Labs endpoints:
1 clickstream_keyword_info object contains clickstream data on a certain returned keyword. It includes the following fields:
search_volume– monthly average clickstream search volume rate;last_updated_time– date and time when the clickstream dataset was updated;gender_distributionandage_distribution– contain clickstream data distributed by gender and age, respectively;montly_searches– an array of objects with clickstream search volume rates in a particular month of a year. It has a separatesearch_volumefield, which contains a clickstream-based search volume rate in a certain month of the year.
We calculate the clickstream search_volume in the following way: First, we interpret and refine the collected clickstream data to form a clickstream dataset. To get the monthly clickstream search volume rate, we multiply clickstream data related to a certain month of a year by a special coefficient, which itself is derived from various factors like the correlation between the number of devices and users. To get the monthly average clickstream search volume rate, we add each month’s clickstream search volume rate and divide it by 12.
To estimate the gender_distribution and age_distribution, we take the total search volume as 100 percent and then proportionally distribute the percentage among the estimated number of male and female users, as well as age categories. The distribution is based on the anonymized user behavior data from the search engine.
2 clickstream_etvis the estimated traffic volume to a domain, subdomain, or page based on clickstream data of certain keywords. The metric displays the approximate monthly visits keywords can bring to a website or page. It is calculated as the product of click-through-rate and clickstream search volume values of all keywords the domain ranks for. You can learn more about this metric in a dedicated Help Center article.
3 clickstream_age_distribution and clickstream_gender_distribution metrics are calculated in the same way as similar metrics in the clickstream_keyword_info object. However, they represent the distribution of overall clickstream estimated traffic volume to a website or page.
Filtering out results based on clickstream data
While using DataForSEO Labs, you can use filters to filter out results based on clickstream metrics easily. Endpoints that contain clickstream-based metrics also support filters available in DataForSEO Labs. You can learn more about how to use filters in DataForSEO Labs in this article.
Let’s assume you want to get a list of keywords with a clickstream search volume above 2000, such that two specific domains rank within the same SERP for those keywords. To do that, you should call the Domain Intersection endpoint.
POST: https://api.dataforseo.com/v3/dataforseo_labs/google/domain_intersection/live
Please note that to retrieve results for clickstream-based metrics, the parameter include_clickstream_data must be set to true. With this parameter enabled, you will be charged double the price for the request.
Specify target domains, language and location in the request field. After that, in the filters array, apply ["keyword_data.clickstream_keyword_info.search_volume",">", 2000] to filter out keywords with search volume above 2000. Then, in the order_by array, write ["keyword_data.clickstream_keyword_info.search_volume,desc"to retrieve results starting from the biggest clickstream search volume value.
The request should be structured like this:
[
{
"target1": "dataforseo.com",
"target2": "ahrefs.com",
"language_code": "en",
"location_code": 2840,
"include_clickstream_data": true,
"include_serp_info": true,
"filters": [
[
"keyword_data.clickstream_keyword_info.search_volume",
">",
2000
]
],
"order_by": [
"keyword_data.clickstream_keyword_info.search_volume,desc"
],
"limit": 10
}
]
The result will return as follows:
{
"version": "0.1.20240514",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.5338 sec.",
"cost": 0.0104,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "06171716-1535-0389-0000-1baf2d2f97d7",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.4710 sec.",
"cost": 0.0104,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"google",
"domain_intersection",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "domain_intersection",
"se_type": "google",
"target1": "dataforseo.com",
"target2": "ahrefs.com",
"language_code": "en",
"location_code": 2840,
"include_serp_info": true,
"filters": [
[
"keyword_data.clickstream_keyword_info.search_volume",
">",
2000
]
],
"order_by": [
"keyword_data.clickstream_keyword_info.search_volume,desc"
],
"limit": 10
},
"result": [
{
"se_type": "google",
"target1": "dataforseo.com",
"target2": "ahrefs.com",
"location_code": 2840,
"language_code": "en",
"total_count": 4,
"items_count": 4,
"items": [
{
"se_type": "google",
"keyword_data": {
"se_type": "google",
"keyword": "google trends search",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-05-11 18:42:56 +00:00",
"competition": 0.029999999329447746,
"competition_level": "LOW",
"cpc": 3.0299999713897705,
"search_volume": 8100,
"low_top_of_page_bid": 1.3899999856948853,
"high_top_of_page_bid": 2.5999999046325684,
"categories": [
10007,
11498,
13418
],
"monthly_searches": [
{
"year": 2024,
"month": 4,
"search_volume": 8100
},
{
"year": 2024,
"month": 3,
"search_volume": 6600
},
{
"year": 2024,
"month": 2,
"search_volume": 8100
},
{
"year": 2024,
"month": 1,
"search_volume": 8100
},
{
"year": 2023,
"month": 12,
"search_volume": 6600
},
{
"year": 2023,
"month": 11,
"search_volume": 8100
},
{
"year": 2023,
"month": 10,
"search_volume": 8100
},
{
"year": 2023,
"month": 9,
"search_volume": 6600
},
{
"year": 2023,
"month": 8,
"search_volume": 8100
},
{
"year": 2023,
"month": 7,
"search_volume": 8100
},
{
"year": 2023,
"month": 6,
"search_volume": 8100
},
{
"year": 2023,
"month": 5,
"search_volume": 9900
}
]
},
"clickstream_keyword_info": {
"search_volume": 3723,
"last_updated_time": "2024-06-06 19:12:18 +00:00",
"gender_distribution": {
"female": 67,
"male": 33
},
"age_distribution": {
"18-24": null,
"25-34": 41,
"35-44": 59,
"45-54": null,
"55-64": null
},
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 3720
},
{
"year": 2024,
"month": 4,
"search_volume": 5620
},
{
"year": 2024,
"month": 3,
"search_volume": 5920
},
{
"year": 2024,
"month": 2,
"search_volume": 6650
},
{
"year": 2024,
"month": 1,
"search_volume": 4660
},
{
"year": 2023,
"month": 12,
"search_volume": 5590
},
{
"year": 2023,
"month": 11,
"search_volume": 8210
},
{
"year": 2023,
"month": 10,
"search_volume": 5850
},
{
"year": 2023,
"month": 9,
"search_volume": 5900
},
{
"year": 2023,
"month": 8,
"search_volume": 4160
},
{
"year": 2023,
"month": 7,
"search_volume": 8430
},
{
"year": 2023,
"month": 6,
"search_volume": 5520
}
]
},
"keyword_properties": {
"se_type": "google",
"core_keyword": "google searching trends",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 60,
"detected_language": "en",
"is_another_language": false
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-04-20 08:14:56 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": 1.2200000286102295,
"ad_position_max": 1,
"ad_position_average": 1.1100000143051147,
"cpc_min": 112.55000305175781,
"cpc_max": 137.55999755859375,
"cpc_average": 125.05999755859375,
"daily_impressions_min": 1.340000033378601,
"daily_impressions_max": 1.6399999856948853,
"daily_impressions_average": 1.4900000095367432,
"daily_clicks_min": 0.25,
"daily_clicks_max": 0.30000001192092896,
"daily_clicks_average": 0.2800000011920929,
"daily_cost_min": 31.18000030517578,
"daily_cost_max": 38.099998474121094,
"daily_cost_average": 34.63999938964844
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=google%20trends%20search&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"people_also_ask",
"related_searches"
],
"se_results_count": 1820000000,
"last_updated_time": "2024-05-13 05:57:18 +00:00",
"previous_updated_time": "2024-04-02 05:04:14 +00:00"
},
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 9067.099609375,
"dofollow": 5993.5,
"referring_pages": 8264.400390625,
"referring_domains": 2200.60009765625,
"referring_main_domains": 2058.39990234375,
"rank": 245.39999389648438,
"main_domain_rank": 671.0999755859375,
"last_updated_time": "2024-05-13 05:57:19 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "navigational",
"foreign_intent": null,
"last_updated_time": "2023-03-05 23:47:51 +00:00"
}
},
"first_domain_serp_element": {
"se_type": "google",
"type": "organic",
"rank_group": 75,
"rank_absolute": 76,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[75]/div[1]",
"domain": "dataforseo.com",
"title": "Keyword Data: Google Trends API – Capture Search Interest",
"url": "https://dataforseo.com/apis/google-trends-api",
"breadcrumb": "https://dataforseo.com › APIs",
"website_name": "DataForSEO",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Get keyword popularity data via API and compare search interest stats from Google Search, Google News, Google Images, Google Shopping, and YouTube.",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"search",
"Google Search",
"Google"
],
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/apis/google-trends-api",
"etv": 17.010000228881836,
"impressions_etv": 0.09386999905109406,
"estimated_paid_traffic_cost": 51.54029846191406,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
},
"backlinks_info": {
"referring_domains": 250,
"referring_main_domains": 239,
"referring_pages": 352,
"dofollow": 328,
"backlinks": 362,
"time_update": "2024-06-06 15:38:54 +00:00"
},
"rank_info": {
"page_rank": 271,
"main_domain_rank": 419
},
"clickstream_etv": 7.8183
},
"second_domain_serp_element": {
"se_type": "google",
"type": "organic",
"rank_group": 68,
"rank_absolute": 69,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[68]/div[1]",
"domain": "ahrefs.com",
"title": "How to Use Google Trends for Keyword Research",
"url": "https://ahrefs.com/blog/how-to-use-google-trends-for-keyword-research/",
"breadcrumb": "https://ahrefs.com › blog › how-to-use-google-trends-for...",
"website_name": "Ahrefs",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "There are two options available in Google Trends for related queries: “Top” and “Rising.” If you're curious as to the differences between these ...",
"pre_snippet": "12/30/2019 00:00:00",
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Google Trends"
],
"links": null,
"about_this_result": null,
"main_domain": "ahrefs.com",
"relative_url": "/blog/how-to-use-google-trends-for-keyword-research/",
"etv": 17.010000228881836,
"impressions_etv": 0.09386999905109406,
"estimated_paid_traffic_cost": 51.54029846191406,
"rank_changes": {
"previous_rank_absolute": 67,
"is_new": false,
"is_up": false,
"is_down": true
},
"backlinks_info": {
"referring_domains": 258,
"referring_main_domains": 248,
"referring_pages": 529,
"dofollow": 436,
"backlinks": 535,
"time_update": "2024-06-06 14:06:26 +00:00"
},
"rank_info": {
"page_rank": 252,
"main_domain_rank": 554
},
"clickstream_etv": 7.8183
}
},
{
"se_type": "google",
"keyword_data": {
"se_type": "google",
"keyword": "serp api",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-05-11 12:11:57 +00:00",
"competition": 0.23000000417232513,
"competition_level": "LOW",
"cpc": 6.269999980926514,
"search_volume": 4400,
"low_top_of_page_bid": 2.4800000190734863,
"high_top_of_page_bid": 7.199999809265137,
"categories": [
10007,
13418
],
"monthly_searches": [
{
"year": 2024,
"month": 4,
"search_volume": 5400
},
{
"year": 2024,
"month": 3,
"search_volume": 4400
},
{
"year": 2024,
"month": 2,
"search_volume": 4400
},
{
"year": 2024,
"month": 1,
"search_volume": 4400
},
{
"year": 2023,
"month": 12,
"search_volume": 3600
},
{
"year": 2023,
"month": 11,
"search_volume": 3600
},
{
"year": 2023,
"month": 10,
"search_volume": 4400
},
{
"year": 2023,
"month": 9,
"search_volume": 4400
},
{
"year": 2023,
"month": 8,
"search_volume": 5400
},
{
"year": 2023,
"month": 7,
"search_volume": 5400
},
{
"year": 2023,
"month": 6,
"search_volume": 5400
},
{
"year": 2023,
"month": 5,
"search_volume": 5400
}
]
},
"clickstream_keyword_info": {
"search_volume": 3285,
"last_updated_time": "2024-06-06 20:53:14 +00:00",
"gender_distribution": {
"female": 33,
"male": 67
},
"age_distribution": {
"18-24": null,
"25-34": 71,
"35-44": 29,
"45-54": null,
"55-64": null
},
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 3290
},
{
"year": 2024,
"month": 4,
"search_volume": 2110
},
{
"year": 2024,
"month": 3,
"search_volume": 1350
},
{
"year": 2024,
"month": 2,
"search_volume": 3190
},
{
"year": 2024,
"month": 1,
"search_volume": 2100
},
{
"year": 2023,
"month": 12,
"search_volume": 970
},
{
"year": 2023,
"month": 11,
"search_volume": 2830
},
{
"year": 2023,
"month": 10,
"search_volume": 1860
},
{
"year": 2023,
"month": 9,
"search_volume": 2360
},
{
"year": 2023,
"month": 8,
"search_volume": 890
},
{
"year": 2023,
"month": 7,
"search_volume": 2250
},
{
"year": 2023,
"month": 6,
"search_volume": 1760
}
]
},
"keyword_properties": {
"se_type": "google",
"core_keyword": "serps api",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 64,
"detected_language": null,
"is_another_language": true
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-04-19 23:32:38 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": 3.130000114440918,
"ad_position_max": 3,
"ad_position_average": 2.8499999046325684,
"cpc_min": 400.5,
"cpc_max": 489.5,
"cpc_average": 445,
"daily_impressions_min": 16.8799991607666,
"daily_impressions_max": 20.6299991607666,
"daily_impressions_average": 18.75,
"daily_clicks_min": 0.5099999904632568,
"daily_clicks_max": 0.6200000047683716,
"daily_clicks_average": 0.5600000023841858,
"daily_cost_min": 225.82000732421875,
"daily_cost_max": 276,
"daily_cost_average": 250.91000366210938
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=serp%20api&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"people_also_ask",
"images",
"paid",
"related_searches"
],
"se_results_count": 4620000,
"last_updated_time": "2024-05-13 10:37:33 +00:00",
"previous_updated_time": "2024-04-02 10:40:17 +00:00"
},
"avg_backlinks_info": {
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"backlinks": 1392.5999755859375,
"dofollow": 454.1000061035156,
"referring_pages": 1078.0999755859375,
"referring_domains": 171.39999389648438,
"referring_main_domains": 159.60000610351562,
"rank": 268.1000061035156,
"main_domain_rank": 404.8999938964844,
"last_updated_time": "2024-05-13 10:37:34 +00:00"
},
"search_intent_info": {
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"main_intent": "commercial",
"foreign_intent": null,
"last_updated_time": "2023-03-02 18:53:33 +00:00"
}
},
"first_domain_serp_element": {
"se_type": "google",
"type": "organic",
"rank_group": 8,
"rank_absolute": 9,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[8]/div[1]",
"domain": "dataforseo.com",
"title": "SERP API – Structured Search Results Data",
"url": "https://dataforseo.com/apis/serp-api",
"breadcrumb": "https://dataforseo.com › APIs",
"website_name": "DataForSEO",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "SERP API provides the most granular geo-targeting options available on the market. You can get search results for a particular region, district, or even GPS ...",
"pre_snippet": null,
"extended_snippet": "Rating: 5 · Review by Elena Moschytska",
"amp_version": false,
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": null,
"rating_max": 5
},
"highlighted": [
"SERP API"
],
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/apis/serp-api",
"etv": 84.77304077148438,
"impressions_etv": 10.837462425231934,
"estimated_paid_traffic_cost": 531.5269775390625,
"rank_changes": {
"previous_rank_absolute": 8,
"is_new": false,
"is_up": false,
"is_down": true
},
"backlinks_info": {
"referring_domains": 167,
"referring_main_domains": 161,
"referring_pages": 529,
"dofollow": 460,
"backlinks": 549,
"time_update": "2024-06-06 17:08:00 +00:00"
},
"rank_info": {
"page_rank": 342,
"main_domain_rank": 419
},
"clickstream_etv": 63.290781
},
"second_domain_serp_element": {
"se_type": "google",
"type": "organic",
"rank_group": 67,
"rank_absolute": 69,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[68]/div[1]",
"domain": "docs.ahrefs.com",
"title": "SERP Overview | API",
"url": "https://docs.ahrefs.com/docs/api/serp-overview",
"breadcrumb": "https://docs.ahrefs.com › docs › api › serp-overview",
"website_name": "Ahrefs Docs",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Fetch data from SERP Overview report.",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"SERP"
],
"links": null,
"about_this_result": null,
"main_domain": "ahrefs.com",
"relative_url": "/docs/api/serp-overview",
"etv": 8.685600280761719,
"impressions_etv": 1.1103750467300415,
"estimated_paid_traffic_cost": 54.45871353149414,
"rank_changes": {
"previous_rank_absolute": 63,
"is_new": false,
"is_up": false,
"is_down": true
},
"backlinks_info": null,
"rank_info": {
"page_rank": 0,
"main_domain_rank": 554
},
"clickstream_etv": 6.484589999999999
}
},
{
"se_type": "google",
"keyword_data": {
"se_type": "google",
"keyword": "serp api",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-05-11 12:11:57 +00:00",
"competition": 0.23000000417232513,
"competition_level": "LOW",
"cpc": 6.269999980926514,
"search_volume": 4400,
"low_top_of_page_bid": 2.4800000190734863,
"high_top_of_page_bid": 7.199999809265137,
"categories": [
10007,
13418
],
"monthly_searches": [
{
"year": 2024,
"month": 4,
"search_volume": 5400
},
{
"year": 2024,
"month": 3,
"search_volume": 4400
},
{
"year": 2024,
"month": 2,
"search_volume": 4400
},
{
"year": 2024,
"month": 1,
"search_volume": 4400
},
{
"year": 2023,
"month": 12,
"search_volume": 3600
},
{
"year": 2023,
"month": 11,
"search_volume": 3600
},
{
"year": 2023,
"month": 10,
"search_volume": 4400
},
{
"year": 2023,
"month": 9,
"search_volume": 4400
},
{
"year": 2023,
"month": 8,
"search_volume": 5400
},
{
"year": 2023,
"month": 7,
"search_volume": 5400
},
{
"year": 2023,
"month": 6,
"search_volume": 5400
},
{
"year": 2023,
"month": 5,
"search_volume": 5400
}
]
},
"clickstream_keyword_info": {
"search_volume": 3285,
"last_updated_time": "2024-06-06 20:53:14 +00:00",
"gender_distribution": {
"female": 33,
"male": 67
},
"age_distribution": {
"18-24": null,
"25-34": 71,
"35-44": 29,
"45-54": null,
"55-64": null
},
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 3290
},
{
"year": 2024,
"month": 4,
"search_volume": 2110
},
{
"year": 2024,
"month": 3,
"search_volume": 1350
},
{
"year": 2024,
"month": 2,
"search_volume": 3190
},
{
"year": 2024,
"month": 1,
"search_volume": 2100
},
{
"year": 2023,
"month": 12,
"search_volume": 970
},
{
"year": 2023,
"month": 11,
"search_volume": 2830
},
{
"year": 2023,
"month": 10,
"search_volume": 1860
},
{
"year": 2023,
"month": 9,
"search_volume": 2360
},
{
"year": 2023,
"month": 8,
"search_volume": 890
},
{
"year": 2023,
"month": 7,
"search_volume": 2250
},
{
"year": 2023,
"month": 6,
"search_volume": 1760
}
]
},
"keyword_properties": {
"se_type": "google",
"core_keyword": "serps api",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 64,
"detected_language": null,
"is_another_language": true
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-04-19 23:32:38 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": 3.130000114440918,
"ad_position_max": 3,
"ad_position_average": 2.8499999046325684,
"cpc_min": 400.5,
"cpc_max": 489.5,
"cpc_average": 445,
"daily_impressions_min": 16.8799991607666,
"daily_impressions_max": 20.6299991607666,
"daily_impressions_average": 18.75,
"daily_clicks_min": 0.5099999904632568,
"daily_clicks_max": 0.6200000047683716,
"daily_clicks_average": 0.5600000023841858,
"daily_cost_min": 225.82000732421875,
"daily_cost_max": 276,
"daily_cost_average": 250.91000366210938
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=serp%20api&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"organic",
"people_also_ask",
"images",
"paid",
"related_searches"
],
"se_results_count": 4620000,
"last_updated_time": "2024-05-13 10:37:33 +00:00",
"previous_updated_time": "2024-04-02 10:40:17 +00:00"
},
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 1392.5999755859375,
"dofollow": 454.1000061035156,
"referring_pages": 1078.0999755859375,
"referring_domains": 171.39999389648438,
"referring_main_domains": 159.60000610351562,
"rank": 268.1000061035156,
"main_domain_rank": 404.8999938964844,
"last_updated_time": "2024-05-13 10:37:34 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "commercial",
"foreign_intent": null,
"last_updated_time": "2023-03-02 18:53:33 +00:00"
}
},
"first_domain_serp_element": {
"se_type": "google",
"type": "paid",
"rank_group": 1,
"rank_absolute": 99,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[12]/div[1]/div[3]/div[1]/div[1]/div[1]/div[1]",
"title": "SERP API",
"domain": "dataforseo.com",
"description": "From $0.6 Per 1k Requests — Pay-as-you-go pricing model, No bureaucracy, 24/7 support, Custom solutions, 99.95% UpTime. Join over 750 businesses who made the right choice when selecting their SERP data provider.",
"breadcrumb": "https://www.dataforseo.com",
"url": "https://dataforseo.com/apis/serp-api",
"highlighted": null,
"extra": {
"ad_aclk": "DChcSEwiltYGpj4qGAxVANK0GHWAqA-EYABAAGgJwdg"
},
"description_rows": null,
"links": [
{
"type": "ad_link_element",
"title": "Pricing",
"description": null,
"url": "https://dataforseo.com/pricing/",
"ad_aclk": "DChcSEwiltYGpj4qGAxVANK0GHWAqA-EYABABGgJwdg"
},
{
"type": "ad_link_element",
"title": "APIs",
"description": null,
"url": "https://dataforseo.com/apis/",
"ad_aclk": "DChcSEwiltYGpj4qGAxVANK0GHWAqA-EYABACGgJwdg"
},
{
"type": "ad_link_element",
"title": "Google Ads",
"description": null,
"url": "https://dataforseo.com/apis/google-ads-api",
"ad_aclk": "DChcSEwiltYGpj4qGAxVANK0GHWAqA-EYABAFGgJwdg"
},
{
"type": "ad_link_element",
"title": "Scraping Services",
"description": null,
"url": "https://dataforseo.com/solutions/scraping-services",
"ad_aclk": "DChcSEwiltYGpj4qGAxVANK0GHWAqA-EYABADGgJwdg"
},
{
"type": "ad_link_element",
"title": "Bing Ads",
"description": null,
"url": "https://dataforseo.com/apis/bing-ads-api",
"ad_aclk": "DChcSEwiltYGpj4qGAxVANK0GHWAqA-EYABAGGgJwdg"
},
{
"type": "ad_link_element",
"title": "Solutions",
"description": null,
"url": "https://dataforseo.com/solutions",
"ad_aclk": "DChcSEwiltYGpj4qGAxVANK0GHWAqA-EYABAEGgJwdg"
}
],
"main_domain": "dataforseo.com",
"relative_url": "/apis/serp-api",
"etv": 312.8399963378906,
"impressions_etv": 39.993751525878906,
"estimated_paid_traffic_cost": 1961.5068359375,
"rank_changes": {
"previous_rank_absolute": null,
"is_new": true,
"is_up": false,
"is_down": false
},
"backlinks_info": {
"referring_domains": 167,
"referring_main_domains": 161,
"referring_pages": 529,
"dofollow": 460,
"backlinks": 549,
"time_update": "2024-06-06 17:08:00 +00:00"
},
"rank_info": {
"page_rank": 342,
"main_domain_rank": 419
},
"clickstream_etv": 233.56349999999998
},
"second_domain_serp_element": {
"se_type": "google",
"type": "organic",
"rank_group": 67,
"rank_absolute": 69,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[68]/div[1]",
"domain": "docs.ahrefs.com",
"title": "SERP Overview | API",
"url": "https://docs.ahrefs.com/docs/api/serp-overview",
"breadcrumb": "https://docs.ahrefs.com › docs › api › serp-overview",
"website_name": "Ahrefs Docs",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Fetch data from SERP Overview report.",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"SERP"
],
"links": null,
"about_this_result": null,
"main_domain": "ahrefs.com",
"relative_url": "/docs/api/serp-overview",
"etv": 8.685600280761719,
"impressions_etv": 1.1103750467300415,
"estimated_paid_traffic_cost": 54.45871353149414,
"rank_changes": {
"previous_rank_absolute": 63,
"is_new": false,
"is_up": false,
"is_down": true
},
"backlinks_info": null,
"rank_info": {
"page_rank": 0,
"main_domain_rank": 554
},
"clickstream_etv": 6.484589999999999
}
},
{
"se_type": "google",
"keyword_data": {
"se_type": "google",
"keyword": "seo score",
"location_code": 2840,
"language_code": "en",
"keyword_info": {
"se_type": "google",
"last_updated_time": "2024-05-13 15:13:12 +00:00",
"competition": 0.23999999463558197,
"competition_level": "LOW",
"cpc": 6.139999866485596,
"search_volume": 1300,
"low_top_of_page_bid": 1.9300000667572021,
"high_top_of_page_bid": 6.460000038146973,
"categories": [
10004,
10007,
10276,
11088,
12376,
13152,
13316,
13418
],
"monthly_searches": [
{
"year": 2024,
"month": 4,
"search_volume": 1300
},
{
"year": 2024,
"month": 3,
"search_volume": 1300
},
{
"year": 2024,
"month": 2,
"search_volume": 1300
},
{
"year": 2024,
"month": 1,
"search_volume": 1300
},
{
"year": 2023,
"month": 12,
"search_volume": 1000
},
{
"year": 2023,
"month": 11,
"search_volume": 1300
},
{
"year": 2023,
"month": 10,
"search_volume": 1300
},
{
"year": 2023,
"month": 9,
"search_volume": 1000
},
{
"year": 2023,
"month": 8,
"search_volume": 1000
},
{
"year": 2023,
"month": 7,
"search_volume": 1000
},
{
"year": 2023,
"month": 6,
"search_volume": 1000
},
{
"year": 2023,
"month": 5,
"search_volume": 1300
}
]
},
"clickstream_keyword_info": {
"search_volume": 2409,
"last_updated_time": "2024-06-06 20:52:10 +00:00",
"gender_distribution": {
"female": 42,
"male": 58
},
"age_distribution": {
"18-24": null,
"25-34": 42,
"35-44": 41,
"45-54": 17,
"55-64": null
},
"monthly_searches": [
{
"year": 2024,
"month": 5,
"search_volume": 2410
},
{
"year": 2024,
"month": 4,
"search_volume": 2110
},
{
"year": 2024,
"month": 3,
"search_volume": 0
},
{
"year": 2024,
"month": 2,
"search_volume": 800
},
{
"year": 2024,
"month": 1,
"search_volume": 1170
},
{
"year": 2023,
"month": 12,
"search_volume": 0
},
{
"year": 2023,
"month": 11,
"search_volume": 570
},
{
"year": 2023,
"month": 10,
"search_volume": 1060
},
{
"year": 2023,
"month": 9,
"search_volume": 590
},
{
"year": 2023,
"month": 8,
"search_volume": 300
},
{
"year": 2023,
"month": 7,
"search_volume": 1120
},
{
"year": 2023,
"month": 6,
"search_volume": 250
}
]
},
"keyword_properties": {
"se_type": "google",
"core_keyword": "seo scores",
"synonym_clustering_algorithm": "text_processing",
"keyword_difficulty": 54,
"detected_language": null,
"is_another_language": true
},
"impressions_info": {
"se_type": "google",
"last_updated_time": "2022-04-24 11:48:11 +00:00",
"bid": 999,
"match_type": "exact",
"ad_position_min": 1.5799999237060547,
"ad_position_max": 1,
"ad_position_average": 1.440000057220459,
"cpc_min": 388.7099914550781,
"cpc_max": 475.0899963378906,
"cpc_average": 431.8999938964844,
"daily_impressions_min": 22.829999923706055,
"daily_impressions_max": 27.90999984741211,
"daily_impressions_average": 25.3700008392334,
"daily_clicks_min": 2.319999933242798,
"daily_clicks_max": 2.8399999141693115,
"daily_clicks_average": 2.5799999237060547,
"daily_cost_min": 1002.9099731445312,
"daily_cost_max": 1225.77001953125,
"daily_cost_average": 1114.3399658203125
},
"serp_info": {
"se_type": "google",
"check_url": "https://www.google.com/search?q=seo%20score&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&glp=1&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"serp_item_types": [
"featured_snippet",
"paid",
"organic",
"people_also_ask",
"related_searches"
],
"se_results_count": 138000000,
"last_updated_time": "2024-05-14 07:04:02 +00:00",
"previous_updated_time": "2024-04-03 12:09:45 +00:00"
},
"avg_backlinks_info": {
"se_type": "google",
"backlinks": 146782.90625,
"dofollow": 96555.796875,
"referring_pages": 97843.5,
"referring_domains": 697.7999877929688,
"referring_main_domains": 659.0999755859375,
"rank": 281.6000061035156,
"main_domain_rank": 462.29998779296875,
"last_updated_time": "2024-05-14 07:04:05 +00:00"
},
"search_intent_info": {
"se_type": "google",
"main_intent": "informational",
"foreign_intent": null,
"last_updated_time": "2023-03-02 03:42:44 +00:00"
}
},
"first_domain_serp_element": {
"se_type": "google",
"type": "organic",
"rank_group": 27,
"rank_absolute": 31,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[13]/div[2]/div[1]/div[2]/div[1]/div[1]/div[29]/div[1]",
"domain": "dataforseo.com",
"title": "What is On-Page SEO score and how is it calculated?",
"url": "https://dataforseo.com/help-center/how-on-page-seo-score-is-calculated",
"breadcrumb": "https://dataforseo.com › Help Сenter",
"website_name": "DataForSEO",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "The score is provided on a 100-point scale. 100 is the highest possible score indicating that the page doesn't have any critical errors and ...",
"pre_snippet": "12/15/2021 00:00:00",
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"score"
],
"links": null,
"about_this_result": null,
"main_domain": "dataforseo.com",
"relative_url": "/help-center/how-on-page-seo-score-is-calculated",
"etv": 2.566200017929077,
"impressions_etv": 1.5024113655090332,
"estimated_paid_traffic_cost": 15.756467819213867,
"rank_changes": {
"previous_rank_absolute": 30,
"is_new": false,
"is_up": false,
"is_down": true
},
"backlinks_info": {
"referring_domains": 3,
"referring_main_domains": 3,
"referring_pages": 12,
"dofollow": 12,
"backlinks": 17,
"time_update": "2024-06-06 22:29:14 +00:00"
},
"rank_info": {
"page_rank": 35,
"main_domain_rank": 419
},
"clickstream_etv": 4.7553659999999995
},
"second_domain_serp_element": {
"se_type": "google",
"type": "organic",
"rank_group": 9,
"rank_absolute": 13,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[13]/div[2]/div[1]/div[2]/div[1]/div[1]/div[11]/div[1]",
"domain": "ahrefs.com",
"title": "What Is an SEO Score & How Do You Check Yours (For Free)",
"url": "https://ahrefs.com/blog/seo-score/",
"breadcrumb": "https://ahrefs.com › blog › seo-score",
"website_name": "Ahrefs",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "How to check your SEO score for free? Ahrefs has a dedicated tool called Site Audit that can be used for free as part of Ahrefs Webmaster Tools.",
"pre_snippet": "08/08/2023 00:00:00",
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"SEO score"
],
"links": null,
"about_this_result": null,
"main_domain": "ahrefs.com",
"relative_url": "/blog/seo-score/",
"etv": 18.915000915527344,
"impressions_etv": 11.074005126953125,
"estimated_paid_traffic_cost": 116.13809967041016,
"rank_changes": {
"previous_rank_absolute": 14,
"is_new": false,
"is_up": true,
"is_down": false
},
"backlinks_info": {
"referring_domains": 45,
"referring_main_domains": 44,
"referring_pages": 74,
"dofollow": 51,
"backlinks": 80,
"time_update": "2024-06-06 10:49:01 +00:00"
},
"rank_info": {
"page_rank": 185,
"main_domain_rank": 554
},
"clickstream_etv": 35.05095
}
}
]
}
]
}
]
}
Or you may want to obtain a list of queries that include the keyword “seo tool” with a clickstream search volume above 500 and a low competition level. To get the results, call the Keyword Suggestions endpoint and structure the request as follows:
POST: https://api.dataforseo.com/v3/dataforseo_labs/google/keyword_suggestions/live
Request example:
[
{
"keyword": "seo tool",
"location_code": 2840,
"language_code": "en",
"filters": [
[
"keyword_info.competition_level",
"=",
"LOW"
],
"and",
[
"clickstream_keyword_info.search_volume",
">",
500
]
],
"order_by": [
"clickstream_keyword_info.search_volume,desc"
],
"include_serp_info": true,
"include_clickstream_data": true,
"limit": 10
}
]
Response example:
{
"version": "0.1.20240514",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.2406 sec.",
"cost": 0.0104,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "06171804-1535-0399-0000-72504e94fd4c",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1873 sec.",
"cost": 0.0104,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"google",
"keyword_suggestions",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "keyword_suggestions",
"se_type": "google",
"keyword": "seo tool",
"location_code": 2840,
"language_code": "en",
"filters": [
[
"keyword_info.competition_level",
"=",
"LOW"
],
"and",
[
"clickstream_keyword_info.search_volume",
">",
500
]
],
"order_by": [
"clickstream_keyword_info.search_volume,desc"
],
"include_serp_info": true,
"limit": 10
},
"result": [
{
"se_type": "google",
"seed_keyword": "seo tool",
"seed_keyword_data": null,
"location_code": 2840,
"language_code": "en",
"total_count": 4,
"items_count": 4,
"offset": 0,
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}
]
}
]
}
]
}
As you can see, getting clickstream-based metrics is easy with DataForSEO Labs filters. To get the list of all available filters, call the endpoint below:
GET: https://api.dataforseo.com/v3/dataforseo_labs/available_filters