As Google continues to integrate AI-generated content into SERPs, we’re actively enriching our Google SERP API to keep pace. With this update, you can now obtain AI Overview elements from within Google’s People Also Ask (PAA) box.
What’s new?
The expanded_element array inside people_also_ask_element now supports two distinct types:
➤ people_also_ask_expanded_element – the standard question or answer expansion.
➤ people_also_ask_ai_overview_expanded_element – contains AI-generated summaries responding to relevant question along with the sources used to produce the response.
Why it matters?
Historically, PAA answers were primarily powered by featured snippets. Now, however, Google is replacing them with generative content in some cases. This shift marks a fundamental change in the way search results are organized, and your tools should be ready to tell the difference.
With this update, you can now:
- Detect when AI-generated content is used instead of traditional snippets.
- Fine-tune your reporting and analytics to reflect the evolving search landscape.
- Build smarter workflows that highlight AI-enhanced elements as needed.
The update is already live and available via Advanced Google SERP API endpoints that return People Also Ask elements and other SERP features. Please refer to our updated documentation for details and code examples.