Google’s SERP features are getting smarter, with AI Overview appearing in more and more of them, and our SERP API is adapting to these waves of change. The next feature in line to display AI-powered items in the SERP API is Product Considerations, but to make this upgrade happen, the element’s structure needs to be upgraded a bit.
What’s changing?
Starting June 18, we’re rolling out a structure update to the product_considerations element in our Google SERP API.
We’re restructuring the product_considerations feature, turning its expanded_element object into an array with two supported element types:
➤ product_considerations_expanded_element — standard product considerations elements.
➤ product_considerations_ai_overview_expanded_element — AI-generated summaries related to product considerations, along with the sources used to produce the response.
Need a quick comparison?
For a you convenience, here is the current structure of Product Considerations.
{
"type": "product_considerations",
"rank_group": 1,
"rank_absolute": 6,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[1]/div[12]/div[2]/div[1]/div[2]/div[1]/div[1]/div[7]/div[1]",
"title": "Things to know",
"items": [
{
"type": "product_considerations_element",
"title": "How real will virtual reality become?",
"consideration_category": "Future Realism",
"expanded_element": {
"type": "product_considerations_expanded_element",
"title": "Top 5 Virtual Reality Trends of 2025 — The Future of VR - Program-Ace",
"featured_title": null,
"breadcrumb": "https://program-ace.com › blog › virtual-reality-trends",
"snippet": "The trends in virtual reality suggest a future where the boundary between the real and virtual worlds will be almost indistinguishable. The advent of hyper-realistic VR experiences we are witnessing today will likely mature into a standard feature, leading to a wholly immersive and interactive virtual reality future.",
"domain": "www.google.com",
"url": "https://www.google.com/search?num=100&sca_esv=9f05e2405697a5fa&hl=en&gl=US&glp=1&q=how+real+will+virtual+reality+become&sa=X&ved=2ahUKEwjQp5jIrNqNAxXUIhAIHdI-JnwQrooIegQIMhAP",
"timestamp": "2024-12-11 00:00:00 +00:00",
"related_searches": [
"How real will virtual reality become?"
],
"about_this_result": null
}
}
],
"rectangle": null
}
And here is an example structure that becomes live on June 18.
{
"type": "product_considerations",
"rank_group": 1,
"rank_absolute": 4,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[1]/div[12]/div[2]/div[1]/div[2]/div[1]/div[1]/div[4]/div[1]",
"title": "Things to know",
"items": [
{
"type": "product_considerations_element",
"title": "How to experience virtual reality",
"consideration_category": "VR Experience",
"expanded_element": [
{
"type": "product_considerations_ai_overview_expanded_element",
"items": [
{
"type": "ai_overview_element",
"title": null,
"text": "To experience virtual reality (VR), you need a VR headset, a compatible device (computer, console, or smartphone), and VR-compatible software or games. VR headsets use high-resolution displays and 3D audio to create an immersive experience, making you feel like you're in a virtual environment.",
"images": [
{
"type": "images_element",
"alt": "Virtual reality experience | immersive gaming for all",
"url": null,
"image_url": "https://api.dataforseo.com/cdn/i/06051537-8284-0139-0000-d4b3a30f9563:1"
}
],
"references": [
{
"type": "ai_overview_reference",
"source": "YouTube ·",
"domain": "www.youtube.com",
"url": "https://www.youtube.com/watch?v=HUHmR1hkXHo",
"title": "VR For Beginners | How to get started with Virtual Reality headsets",
"text": "Oct 4, 2022 — I definitely recommend you start with a standalone VR headset that means just something that comes in a box and you can..."
}
]
}
],
"references": [
{
"type": "ai_overview_reference",
"source": "YouTube ·",
"domain": "www.youtube.com",
"url": "https://www.youtube.com/watch?v=HUHmR1hkXHo",
"title": "VR For Beginners | How to get started with Virtual Reality headsets",
"text": "Oct 4, 2022 — I definitely recommend you start with a standalone VR headset that means just something that comes in a box and you can..."
}
]
}
]
},
{
"type": "product_considerations_element",
"title": "How real will virtual reality become?",
"consideration_category": "Future Realism",
"expanded_element": [
{
"type": "product_considerations_expanded_element",
"title": "Top 5 Virtual Reality Trends of 2025 — The Future of VR - Program-Ace",
"featured_title": null,
"breadcrumb": "https://program-ace.com › blog › virtual-reality-trends",
"snippet": "The trends in virtual reality suggest a future where the boundary between the real and virtual worlds will be almost indistinguishable. The advent of hyper-realistic VR experiences we are witnessing today will likely mature into a standard feature, leading to a wholly immersive and interactive virtual reality future.",
"domain": "www.google.com",
"url": "https://www.google.com/search?num=100&sca_esv=9f05e2405697a5fa&hl=en&gl=US&glp=1&q=how+real+will+virtual+reality+become&sa=X&ved=2ahUKEwjK97H-pdqNAxXQVqQEHR4GEM8QrooIegQILRAP",
"timestamp": "2024-12-11 00:00:00 +00:00",
"related_searches": [
"How real will virtual reality become?"
],
"about_this_result": null
}
]
}
],
"rectangle": null
}
Why it matters?
Google’s gradual move towards AI-driven content in SERPs means your tools should be ready to detect and differentiate between standard and AI-enhanced content. With this update to SERP API, you will be able to:
➤ Identify when AI-generated content appears in Product Considerations.
➤ Adapt your reporting and analytics to reflect the changing search landscape.
➤ Build smarter workflows that highlight AI-powered elements for deeper insights.
The updated structure will be live and available via Advanced Google SERP API endpoints from June 18, so make sure to prepare your integration for the evolving SEO landscape beforehand.