Looking to enhance your campaign targeting or keyword research for Bing? We’ve got a very helpful update for you. Meet our two robust new endpoints in the Bing Keyword Data API: Audience Estimation and Keyword Suggestions for URL. They are designed to help you discover the most relevant keywords and create laser-targeted, high-performing ad campaigns.
➤ Bing Ads Audience Estimation API
With this endpoint, you can forecast the potential performance of your ad campaign based on the specified targeting criteria like location, demographics, and more. The Audience Estimation endpoint will give you real-time estimations on how many people you could reach, and what your bid should be. It also provides key engagement metrics like expected clicks, and impressions. Leveraging these insights, you can fine-tune your targeting and campaign budget before launch to maximize your return on marketing spend.
➤ Bing Ads Keyword Suggestions for URL API
The Keyword Suggestions for URL API analyzes the content of the webpage you indicate, and returns a list of high-potential keywords that are directly related to your content. It also provides keyword confidence scores, telling you how likely each keyword is to match a user’s search query. This data streamlines keyword research, helping you focus on terms that will engage users and drive higher click-through rates.
By combining the insight from Audience Estimation and Keyword Suggestions for URL endpoints, you can craft data-driven ad campaigns, make sure you reach the right audience and boost Bing Ads campaign performance.
Check our documentation to learn all the details and try the new endpoints today!