Another upgrade to the Popular Products feature in our Google SERP API responses! Now, along with valuable information on product sellers, you can access the title of the Popular Products element and image URLs for each featured product.
Even though there may not always be a title for Popular Products in search results, when there is one, you surely won’t miss it.
Here’s the leveled-up structure of the "popular_products" element.
{
"type": "popular_products",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[4]/div[1]/div[13]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]/div[1]/g-card[1]",
"title": null,
"items": [
{
"type": "popular_products_element",
"title": "Defiant 270 Degree Replacement Outdoor Motion Sensor",
"description": "Amazon.com, 2+",
"seller": "Amazon.com",
"image_url": "https://encrypted-tbn0.gstatic.com/shopping?q=tbn:ANd9GcQn9LWhVaJIDwhaKtPHBj0BLxns-ahr67uWkFXq_DHL4HfhT6VBgEcX0LoDVDvTcNvcwGDVutWcQjHNA9gyWpqqwlp7PBTwiHDVK_Rdu3Deftm422CbgbSe",
"price": {
"current": 11.73,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$11.73"
},
"rating": {
"rating_type": "Max5",
"value": 5,
"votes_count": 6,
"rating_max": 5
}
},
{
"type": "popular_products_element",
"title": "Acuity Sensor Switch Occupancy Sensor",
"description": "Home Depot, 10+",
"seller": "Home Depot",
"image_url": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcQmlelAxiWxsP5E1QVM2w0JjsWBd4jtGfmC7OZc0Md4P_eVWVRMVRahL09obiuGl2NzAXwuwULfRmnQLwlGE4rFtQ59ZIeKeKMMEakSD5aoaZDBBBC3XAo6",
"price": {
"current": 54.2,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$54.20"
},
"rating": {
"rating_type": "Max5",
"value": 4.8,
"votes_count": 26,
"rating_max": 5
}
},
{
"type": "popular_products_element",
"title": "All Pro Motion Sensor MS180",
"description": "Menards, 10+",
"seller": "Menards",
"image_url": "https://encrypted-tbn1.gstatic.com/shopping?q=tbn:ANd9GcTBjK-uKevxgW62oiI2I82kWdD-bvj5sKnrCCIQU6RXkaHMALmeXFZ3lUOKLfTF36Ca-IjChQ3SoSatmLs5mjddl54d4S4Jzy9uV5PLOtM",
"price": {
"current": 12.99,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$12.99"
},
"rating": {
"rating_type": "Max5",
"value": 4,
"votes_count": 22,
"rating_max": 5
}
}
],
"rectangle": null
}
This enriched data equips you with brighter insights for optimizing your product listings. In addition to identifying sellers, analyzing competitor pricing strategies and ratings, you can now compare images of popular products with your own offering to discover gaps or opportunities for improvement.
Check out the updated structure of the "popular_products" element in our docs or learn more about this SERP feature and its elements in our Visual Guide.