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“No proxies. Good API. Awesome fast support. Love you guys!”

Anders Pedersen, the CEO of Tiny Ranker

 
About Tiny Ranker

Tiny Ranker is a keyword tracking tool that helps to track and analyze essential SEO metrics, including keyword position tracking and competitor analysis. With its user-friendly dashboard and powerful reporting features, Tiny Ranker managed to win the trust of over 3,000 SEO professionals worldwide.

Business Challenge

Tiny Ranker started out under the brand name TinyRocketLab in 2013. Soon after the rollout of its rank tracking feature, the customer base started to grow, and so did the number of requests to the backend. Back then, the company was relying on proxy servers to get search engine results and keyword positions across various locations, while also bypassing Google captcha.

However, proxy servers come with numerous downsides, among which the most significant is the fragility of proxy-based systems and, as a result, potential security breaches. What’s more, Google and other search engines add IP addresses to their block lists on a regular basis. The team of Tiny Ranker, as Anders Pedersen the CEO of Tiny Ranker, put it “was often waking up to banned proxies.” Another issue Tiny Ranker was faced with is the rapidly growing user base, what subsequently required enriching the software’s keyword database.

Objectives

• Do away with using proxy servers for crawling Google SERPs.
• Find a reliable source of search engine results pages.
• Reinforce the overall stability of Tiny Ranker’s systems.
• Amplify the keyword database.

Solution

Tiny Ranker decided to switch from unreliable proxy servers to DataForSEO. This not only provided them with accurate ranking data but also opened tremendous opportunities for scaling up operations.

By leveraging SERP API, the team of Tiny Ranker managed to build a solid solution for monitoring keywords positions. The company is now able to offer daily ranking updates, enhanced speed, and support for over fifty different search engine locations and languages. Yet another important advancement the team of Tiny Ranker was able to get through relying on DataForSEO is the ability to provide rankings for both desktop and mobile devices.

“With DataForSEO we are able to deliver the worlds simplest rank tracker, we can make it really simple and understandable for everyone” – confirms Anders. “We enriched our keywords and no longer wake up to banned proxies.”