We’re bringing you two important updates to the Google SERP API, enhancing the depth of insights you get with Advanced functions. These improvements provide more detailed information for both shopping and paid elements, helping you refine your ad analysis and e-commerce strategies.
Here’s a quick overview of what’s new.
1 Shopping element – rating added
Now, the shopping element includes a rating array, providing product ratings directly from Google Shopping listings that appear in search results. This new data point provides more insights into product popularity, allowing you to evaluate consumer trust.
Updated structure of the shopping element:
{
"type": "shopping",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[1]/div[11]/div[1]/div[1]/div[1]/div[1]",
"title": "Sponsored",
"items": [
{
"type": "shopping_element",
"title": "Apple iPhone 16 Pro Max 256GB in Black Titanium | Smartphone | Verizon (with 36 monthly installment payments + plan)",
"price": {
"current": 0,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$0.00 now"
},
"source": "Verizon",
"description": "4 colors",
"marketplace": null,
"marketplace_url": null,
"url": "https://www.verizon.com/smartphones/apple-iphone-16-pro-max/?sku=sku6016022&edgeTerm=36",
"rating": {
"rating_type": "Max5",
"value": 4.1,
"votes_count": 6000,
"rating_max": 5
}
},
{
"type": "shopping_element",
"title": "Apple iPhone 16 Pro Max - 256GB - Desert Titanium - With 36 Installment Payments + Plan (with contract)",
"price": {
"current": 0,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$0.00 now"
},
"source": "AT&T",
"description": "\"Performs well\" · \"Quality camera\" · \"Long battery life\" · \"Attractive\"",
"marketplace": null,
"marketplace_url": null,
"url": "https://www.att.com/buy/phones/apple-iphone-16-pro-max.html?source=E-g2s10000000000X&wtExtndSource=SWIS-iPhone",
"rating": {
"rating_type": "Max5",
"value": 4.1,
"votes_count": 6000,
"rating_max": 5
}
},
{
"type": "shopping_element",
"title": "Apple iPhone 16 Pro Max - Desert Titanium - 256GB (with 24 monthly payments + plan)",
"price": {
"current": 0,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$0.00 now"
},
"source": "T-Mobile",
"description": "4 colors",
"marketplace": null,
"marketplace_url": null,
"url": "https://www.t-mobile.com/cell-phone/apple-iphone-16-pro-max?sku=195949805066",
"rating": null
}
],
"rectangle": null
}
2 Paid element – rating & website name added
The new fields in the paid element structure capture the product/service rating displayed in ads and the advertiser’s website_name, making it easier to identify the ad source and understand advertiser credibility.
Updated structure of the paid element:
{
"type": "paid",
"rank_group": 100,
"rank_absolute": 102,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[1]/div[13]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]",
"title": "Revêtement Antiadhésif | Livraison offerte dès 49€",
"domain": "durandal-cuisine.fr",
"website_name": "durandal-cuisine",
"breadcrumb": "https://www.durandal-cuisine.fr › ustensiles › anti-adhésifs",
"is_image": false,
"is_video": false,
"images": null,
"url": "https://www.durandal-cuisine.fr/3-cuisson",
"highlighted": null,
"extra": {
"ad_aclk": "DChcSEwiHn8e3iK-LAxVj08IEHQ3fPIYYABA9GgJwdg"
},
"description": "Retrouvez le plaisir d'une cuisine savoureuse et saine grâce à des matériaux de qualité. Adoptez les bons réflexes cuisine en utilisant nos ustensiles innovants à manche amovible. Paiement Sécurisé. Entreprise Française.",
"description_rows": null,
"links": null,
"price": null,
"rating": {
"rating_type": "Max5",
"value": 4.8,
"votes_count": 2308,
"rating_max": 5
},
"rectangle": null
}
These updates are designed to help you improve data analysis for e-commerce and gain deeper insights into the paid search landscape. New fields are already live, so make sure to check our docs, and start obtaining them right away in your SERP API responses.