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Competition (sometimes shortened to cmp) is a metric that reflects competition level associated with ad placement for a particular keyword. In the Keyword Planner of Google Ads (formerly AdWords), you can...

CPC (short for cost per click) is a metric that shows the price people pay for each click on their ad run through Google Ads, Bing Ads, and similar advertising...

Search Volume is a metric used to estimate how many searches for a certain keyword took place within a certain timeframe. As a rule, search volume is measured on a monthly...

Google Keyword Planner provides search volume data for the last 12 months only. Accordingly, Google Ads (formerly AdWords) API does not provide a possibility to get historical data for a...

In Google Ads (formerly AdWords), a bid represents the amount of money an advertiser is ready to pay for an ad. If you are advertising with Google Ads, your bid...