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Competition (sometimes shortened to cmp) is a metric that reflects competition level associated with ad placement for a particular keyword. In the Keyword Planner of Google Ads (formerly AdWords), you can find two columns indicating the competition for the given keyword...

CPC (short for cost per click) is a metric that shows the price people pay for each click on their ad run through Google Ads, Bing Ads, and similar advertising platforms. Oftentimes, CPC is associated with the same concept as the...

Search Volume is a metric used to estimate how many searches for a certain keyword took place within a certain timeframe. As a rule, search volume is measured on a monthly basis. This is chiefly because the major sources of search...

Google Keyword Planner provides search volume data for the last 12 months only. Accordingly, Google Ads (formerly AdWords) API does not provide a possibility to get historical data for a longer period of time. Since Google AdWords API is the...

In Google Ads (formerly AdWords), a bid represents the amount of money an advertiser is ready to pay for an ad. If you are advertising with Google Ads, your bid determines the place your ad will get if any. In...