25 Aug

What is CPC?

CPC (short for cost per click) is a metric that shows the price people pay for each click on their ad run through Google Ads, Bing Ads, and similar advertising platforms. Oftentimes, CPC is associated with the same concept as the...

18 Aug

What is Search Volume?

by Irene T.

Comments

Search Volume is a metric used to estimate how many searches for a certain keyword took place within a certain timeframe. As a rule, search volume is measured on a monthly basis. This is chiefly because the major sources of search...

31 Jul

How to get historical Google Search Volume beyond the past 12 months?

by Irene T.

Comments

Google Keyword Planner provides search volume data for the last 12 months only. Accordingly, Google Ads (formerly AdWords) API does not provide a possibility to get historical data for a longer period of time. Since Google AdWords API is the...

30 Jul

Does Merchant API provide real-time results?

by Irene T.

Comments

Yes, it does. What happens is you make an API call and our system immediately checks data for the specified marketplace or product, language, and location. The data gets recorded to our database, and you can reach it by a...

30 Jul

What’s bid and how to configure it properly?

by Irene T.

Comments

In Google Ads (formerly AdWords), a bid represents the amount of money an advertiser is ready to pay for an ad. If you are advertising with Google Ads, your bid determines the place your ad will get if any. In...

29 Jul

What’s a product ID in Google Shopping API? Is it unique?

by Irene T.

Comments

The product ID is a unique identifier assigned to a product listed on the Google Shopping marketplace. If you open a product page, you will see the product ID indicated in the page’s URL as on the screenshot below. Note that...

29 Jul

What is ASIN in Amazon API?

by Irene T.

Comments

Amazon uses ASINs - Amazon Standard Identification Numbers - to keep its product catalog organized. ASIN is an alphanumeric code of ten digits that serves as a product identifier. Importantly, ASIN does not apply to all products. There’s one exception -...

29 Jul

What are impressions and how to use them?

by Irene T.

Comments

Impressions from Google Ads Performance Forecasts is a metric that allows estimating potential ad views for a keyword. Basically, an impression is one view of an ad targeted for the related keyword. Note that the value you get is based...

28 Jul

How to get prices for specific products with Amazon API?

by Irene T.

Comments

In the DataForSEO API, you can get the list of sellers along with related prices of a specific product on Amazon using the Amazon Sellers endpoint. It will also supply you with relevant product conditions, shipment, and rating details for...

27 Jul

The cost of all additional On-Page API parameters explained

by Irene T.

Comments

There are two factors that make up the cost of using DataForSEO On-Page API: the number of crawled pages and additional parameters enabled for the crawl. Importantly, you are in full control of both factors, because when setting a task...

Archive

What is CPC?

What is Search Volume?

How to get historical Google Search Volume beyond the past 12 months?

Does Merchant API provide real-time results?

What’s bid and how to configure it properly?

What’s a product ID in Google Shopping API? Is it unique?

What is ASIN in Amazon API?

What are impressions and how to use them?

How to get prices for specific products with Amazon API?

The cost of all additional On-Page API parameters explained

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