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  • What’s pixel ranking in SERP API?

    In Google SERP API, we measure the distance between the snippet of the result and the top of the screen in addition to providing you with the regular rank of the result.

    The thing is, with the abundance of ads and SERP features that come in all shapes and sizes, pure rank tells little to nothing about the actual visibility and place a result gets in SERP.

    As we have found out in our research of the Rank Tracking software trends, many tools are shifting from ‘rank’ to visibility. The optimum way to track a website’s visibility in search results is by measuring its real visibility in pixels. This is exactly what we can help you with.

    Learn more about the trend to measure search visibility >>

    How to enable pixel measurement in SERP API?

    Simply set the calculate_rectangles parameter to true in the body of your POST requests to our Google SERP API. Besides enabling the pixel rankings feature, you can also define custom browser screen width, height, and screen resolution ratio.

    In the results of the task, you will get both the pixel rank and the snippet size in pixels for all SERP elements found on the page.
    pixel ranking dataforseo
    Cartesian coordinates and pixel dimensions of the result’s snippet in SERP will be provided inside the “rectangle” array as follows:

    x integer pixel rank of the SERP element on x-axis coordinate
    distance from the left end of the screen to the top-left corner of the result’s snippet, in pixels
    y integer pixel rank of the SERP element on y-axis coordinate
    distance from the top of the screen to the top-left corner of the result’s snippet, in pixels
    width integer width of the SERP element
    width of the result’s snippet, in pixels
    height integer height of the SERP element
    height of the result’s snippet, in pixels

    You can find the pixel rank and pixel dimensions of the SERP elements illustrated on the image above in the following SERP API results sample.

    [
      {
        "type": "shopping",
        "rank_group": 1,
        "rank_absolute": 1,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[1]/div[3]/div[1]",
        "title": "Shop Apple iPhone 12 Pro Mobile Phones",
        "items": [
          {
            "type": "shopping_element",
            "title": "iPhone 12 Pro - 128GB Pacific Blue - Unlocked & SIM free - Apple",
            "price": {
              "current": 999,
              "regular": null,
              "max_value": null,
              "currency": "USD",
              "is_price_range": false,
              "displayed_price": "$999.00"
            },
            "source": "Apple",
            "description": null,
            "marketplace": null,
            "marketplace_url": null,
            "url": "https://www.apple.com/us/shop/go/product/MGLR3?purchaseOption=cp&cid=aos-us-seo-pla"
          },
          {
            "type": "shopping_element",
            "title": "Apple iPhone 12 Pro - 128GB - Pacific Blue - AT&T",
            "price": {
              "current": 0,
              "regular": null,
              "max_value": null,
              "currency": "USD",
              "is_price_range": false,
              "displayed_price": "$0.00"
            },
            "source": "AT&T",
            "description": null,
            "marketplace": null,
            "marketplace_url": null,
            "url": "https://www.att.com/buy/phones/apple-iphone-12-pro-128gb-pacific-blue.html"
          },
          {
            "type": "shopping_element",
            "title": "Apple iPhone 12 Pro - Pacific Blue - 128GB",
            "price": {
              "current": 0,
              "regular": null,
              "max_value": null,
              "currency": "USD",
              "is_price_range": false,
              "displayed_price": "$0.00"
            },
            "source": "T-Mobile",
            "description": null,
            "marketplace": null,
            "marketplace_url": null,
            "url": "https://www.t-mobile.com/cell-phone/apple-iphone-12-pro?sku=194252036440"
          },
          {
            "type": "shopping_element",
            "title": "Apple iPhone 12 Pro 256 GB in Pacific Blue with installment",
            "price": {
              "current": 0,
              "regular": null,
              "max_value": null,
              "currency": "USD",
              "is_price_range": false,
              "displayed_price": "$0.00"
            },
            "source": "Verizon",
            "description": null,
            "marketplace": null,
            "marketplace_url": null,
            "url": "https://www.verizon.com/smartphones/apple-iphone-12-pro/?sku=sku4120393"
          },
          {
            "type": "shopping_element",
            "title": "Apple iPhone 12 - 128GB - Purple - AT&T",
            "price": {
              "current": 0,
              "regular": null,
              "max_value": null,
              "currency": "USD",
              "is_price_range": false,
              "displayed_price": "$0.00"
            },
            "source": "AT&T",
            "description": null,
            "marketplace": null,
            "marketplace_url": null,
            "url": "https://www.att.com/buy/phones/apple-iphone-12-128gb-purple.html"
          },
          {
            "type": "shopping_element",
            "title": "Apple iPhone 12 Pro - 256GB - Graphite ($140 Down)",
            "price": {
              "current": 1100,
              "regular": null,
              "max_value": null,
              "currency": "USD",
              "is_price_range": false,
              "displayed_price": "$1,100.00"
            },
            "source": "Consumer Cell...",
            "description": null,
            "marketplace": null,
            "marketplace_url": null,
            "url": "https://www.consumercellular.com/4484?utm_source=google&utm_medium=organic&utm_campaign=organicshopping"
          },
          {
            "type": "shopping_element",
            "title": "Apple iPhone 12 Pro - 128GB - Gold ($80 Down)",
            "price": {
              "current": 1000,
              "regular": null,
              "max_value": null,
              "currency": "USD",
              "is_price_range": false,
              "displayed_price": "$1,000.00"
            },
            "source": "Consumer Cell...",
            "description": null,
            "marketplace": null,
            "marketplace_url": null,
            "url": "https://www.consumercellular.com/4484?utm_source=google&utm_medium=organic&utm_campaign=organicshopping"
          },
          {
            "type": "shopping_element",
            "title": "Apple iPhone 12 Pro - 128GB - Pacific Blue ($80 Down)",
            "price": {
              "current": 1000,
              "regular": null,
              "max_value": null,
              "currency": "USD",
              "is_price_range": false,
              "displayed_price": "$1,000.00"
            },
            "source": "Consumer Cell...",
            "description": null,
            "marketplace": null,
            "marketplace_url": null,
            "url": "https://www.consumercellular.com/4484?utm_source=google&utm_medium=organic&utm_campaign=organicshopping"
          },
          {
            "type": "shopping_element",
            "title": "Apple iPhone 12 Pro 256 GB in Gold with installment",
            "price": {
              "current": 0,
              "regular": null,
              "max_value": null,
              "currency": "USD",
              "is_price_range": false,
              "displayed_price": "$0.00"
            },
            "source": "Verizon",
            "description": null,
            "marketplace": null,
            "marketplace_url": null,
            "url": "https://www.verizon.com/smartphones/apple-iphone-12-pro/?sku=sku4120392"
          }
        ],
        "rectangle": {
          "x": 180,
          "y": 176,
          "width": 652,
          "height": 303
        }
      },
      {
        "type": "people_also_ask",
        "rank_group": 1,
        "rank_absolute": 2,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[5]/div[1]/div[1]/div[1]",
        "items": [
          {
            "type": "people_also_ask_element",
            "title": "Is iPhone 12 worth it?",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[5]/div[1]/div[1]/div[1]/div[1]/div[2]",
            "expanded_element": [
              {
                "type": "people_also_ask_expanded_element",
                "featured_title": null,
                "url": "https://www.creativebloq.com/features/iphone-12-vs-iphone-11",
                "domain": "www.creativebloq.com",
                "title": "iPhone 12 vs iPhone 11: Is the iPhone 12 worth it? | Creative Bloq",
                "description": "There's no question here, the iPhone 12 is the better phone for creatives. The higher-res HDR screen is a clear improvement, the camera is better and offers Dolby Vision recording, and the design is right up there with the best the iPhone has ever looked. Mar 10, 2021",
                "timestamp": null,
                "table": null
              }
            ]
          },
          {
            "type": "people_also_ask_element",
            "title": "How much is an Apple iPhone?",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[5]/div[1]/div[1]/div[1]/div[2]/div[2]",
            "expanded_element": [
              {
                "type": "people_also_ask_expanded_element",
                "featured_title": null,
                "url": "https://www.cnbc.com/2020/10/13/apple-iphone-12-pricing-asp-could-rise-from-iphone-11.html",
                "domain": "www.cnbc.com",
                "title": "Apple iPhone 12 pricing: Prices for every 2020 model - CNBC",
                "description": "iPhone 11 (2019) — $599. iPhone 12 Mini (2020) — $729. iPhone 12 (2020) — $829. iPhone 12 Pro (2020) — $999. Oct 13, 2020",
                "timestamp": null,
                "table": null
              }
            ]
          },
          {
            "type": "people_also_ask_element",
            "title": "Which iPhone is best in low price?",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[5]/div[1]/div[1]/div[1]/div[3]/div[2]",
            "expanded_element": [
              {
                "type": "people_also_ask_expanded_element",
                "featured_title": null,
                "url": "https://gadgets.ndtv.com/mobiles/apple-price-list",
                "domain": "gadgets.ndtv.com",
                "title": "Apple Mobile Phones Price List 2021 | Apple Mobiles Price in India 29th ...",
                "description": "iPhone 12 Pro. Rs. 1,09,990 Buy.\niPhone 12 Pro Max. Rs. 1,19,999 Buy.\niPhone 12 mini. Rs. 57,999 Buy.\niPhone 12. Rs. 67,999 Buy.\niPhone SE (2020) Rs. 28,999 Buy.\niPhone 11 Pro. Rs. 74,999 Buy.\niPhone 11 Pro Max. Rs. 87,900 Buy.\niPhone 11. Rs. 44,999 Buy.",
                "timestamp": null,
                "table": null
              }
            ]
          },
          {
            "type": "people_also_ask_element",
            "title": "How much is the iPhone 11 Pro Max in Jamaica?",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[5]/div[1]/div[1]/div[1]/div[4]/div[2]",
            "expanded_element": [
              {
                "type": "people_also_ask_expanded_element",
                "featured_title": null,
                "url": "https://jamaica.mymobilemarket.net/product/apple-iphone-11-pro-max-price/",
                "domain": "jamaica.mymobilemarket.net",
                "title": "Apple iPhone 11 Pro Max Best Price in Jamaica 2021, Specifications ...",
                "description": null,
                "timestamp": null,
                "table": null
              }
            ]
          }
        ],
        "rectangle": {
          "x": 180,
          "y": 485,
          "width": 652,
          "height": 172
        }
      },
      {
        "type": "organic",
        "rank_group": 1,
        "rank_absolute": 1,
        "position": "left",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]",
        "domain": "www.apple.com",
        "title": "iPhone - Apple",
        "url": "https://www.apple.com/iphone/",
        "cache_url": null,
        "breadcrumb": "https://www.apple.com › iphone",
        "is_image": false,
        "is_video": false,
        "is_featured_snippet": false,
        "is_malicious": false,
        "is_web_story": false,
        "description": "Explore iPhone, the world's most powerful personal device. Check out iPhone 12 Pro, iPhone 12 Pro Max, iPhone 12, iPhone 12 mini, and iPhone SE.",
        "pre_snippet": null,
        "extended_snippet": null,
        "images": null,
        "amp_version": false,
        "rating": null,
        "price": null,
        "highlighted": [
          "iPhone"
        ],
        "links": null,
        "faq": null,
        "extended_people_also_search": null,
        "timestamp": null,
        "rectangle": {
          "x": 180,
          "y": 667,
          "width": 600,
          "height": 120
        }
      },
      {
        "type": "knowledge_graph",
        "rank_group": 1,
        "rank_absolute": 1,
        "position": "right",
        "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]",
        "title": "Apple",
        "sub_title": "Technology company",
        "description": "Description Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue and, since January 2021, the world's most valuable company. Wikipedia",
        "card_id": null,
        "url": null,
        "image_url": "https://www.apple.com/ac/structured-data/images/knowledge_graph_logo.png?201609051049",
        "cid": null,
        "items": [
          {
            "type": "knowledge_graph_description_item",
            "rank_group": 0,
            "rank_absolute": 0,
            "position": "left",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]",
            "text": "Description Apple Inc. is an American multinational technology company that specializes in consumer electronics, computer software, and online services. Apple is the world's largest technology company by revenue and, since January 2021, the world's most valuable company. Wikipedia",
            "links": [
              {
                "type": "link_element",
                "title": "Wikipedia",
                "url": "https://en.wikipedia.org/wiki/Apple_Inc.",
                "domain": null,
                "snippet": null,
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/span[2]/a[1]"
              }
            ],
            "rectangle": null
          },
          {
            "type": "knowledge_graph_row_item",
            "rank_group": 0,
            "rank_absolute": 0,
            "position": "left",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]",
            "title": "Stock price",
            "data_attrid": "kc:/business/issuer:stock quote",
            "text": "AAPL (NASDAQ) $145.88 +0.90 (+0.62%)Jul 29, 11:11 AM EDT - Disclaimer",
            "links": [
              {
                "type": "link_element",
                "title": "Stock price",
                "url": "https://www.google.com/search?num=100&hl=en&gl=US&q=apple+stock+price&stick=H4sIAAAAAAAAAONgecRoyi3w8sc9YSmdSWtOXmNU4-IKzsgvd80rySypFJLgYoOy-KR4uLj0c_UNzKtyk8rSeBaxCiYWFOSkKhSX5CdnKxQUZSanAgDzYWF9TgAAAA&sa=X&ved=2ahUKEwjOzPCsyIjyAhVyNKYKHZSBBxgQ6BMwhwF6BAhuEAI",
                "domain": null,
                "snippet": null,
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/span[1]/a[1]"
              },
              {
                "type": "link_element",
                "title": "AAPL",
                "url": "https://www.google.com/search?num=100&hl=en&gl=US&q=NASDAQ:+AAPL&stick=H4sIAAAAAAAAAONgecRoyi3w8sc9YSmdSWtOXmNU4-IKzsgvd80rySypFJLgYoOy-KR4uLj0c_UNzKtyk8rSeBax8vg5Brs4BlopODoG-AAAo_3cUkkAAAA&sa=X&ved=2ahUKEwjOzPCsyIjyAhVyNKYKHZSBBxgQsRUwhwF6BAhuEAM",
                "domain": null,
                "snippet": null,
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/span[2]/a[1]"
              },
              {
                "type": "link_element",
                "title": "Disclaimer",
                "url": "https://www.google.com/intl/en-US_US/googlefinance/disclaimer/",
                "domain": null,
                "snippet": null,
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]/span[2]/span[6]/a[1]"
              }
            ],
            "rectangle": null
          },
          {
            "type": "knowledge_graph_row_item",
            "rank_group": 0,
            "rank_absolute": 0,
            "position": "left",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]",
            "title": "Founded",
            "data_attrid": "kc:/organization/organization:founded",
            "text": "April 1, 1976, Los Altos, CA",
            "links": [
              {
                "type": "link_element",
                "title": "Founded",
                "url": "https://www.google.com/search?num=100&hl=en&gl=US&q=apple+founded&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLao0lLNTrbSzy9KT8zLrEosyczPQ-FYpeWX5qWkpixi5U0sKMhJVYDyAcklUL5CAAAA&sa=X&ved=2ahUKEwjOzPCsyIjyAhVyNKYKHZSBBxgQ6BMoADCIAXoECHEQAg",
                "domain": null,
                "snippet": null,
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[1]/span[1]/a[1]"
              },
              {
                "type": "link_element",
                "title": "Los Altos, CA",
                "url": "https://www.google.com/search?num=100&hl=en&gl=US&q=Los+Altos&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLaoUuIAMUwK0yq0VLOTrfTzi9IT8zKrEksy8_NQOFZp-aV5Kakpi1g5ffKLFRxzSvKLd7AyAgCEZznmSwAAAA&sa=X&ved=2ahUKEwjOzPCsyIjyAhVyNKYKHZSBBxgQmxMoATCIAXoECHEQAw",
                "domain": null,
                "snippet": null,
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]/div[1]/span[2]/a[1]"
              }
            ],
            "rectangle": null
          },
          {
            "type": "knowledge_graph_row_item",
            "rank_group": 0,
            "rank_absolute": 0,
            "position": "left",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[4]",
            "title": "CEO",
            "data_attrid": "kc:/organization/organization:ceo",
            "text": "Tim Cook (Aug 24, 2011–)",
            "links": [
              {
                "type": "link_element",
                "title": "CEO",
                "url": "https://www.google.com/search?num=100&hl=en&gl=US&q=apple+ceo&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLao0lLMTrbSzy9KT8zLrEosyczPQ-FYJafmL2LlTCwoyElVALIBeiB2XToAAAA&sa=X&ved=2ahUKEwjOzPCsyIjyAhVyNKYKHZSBBxgQ6BMoADCJAXoECG8QAg",
                "domain": null,
                "snippet": null,
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[4]/div[1]/div[1]/div[1]/span[1]/a[1]"
              },
              {
                "type": "link_element",
                "title": "Tim Cook",
                "url": "https://www.google.com/search?num=100&hl=en&gl=US&q=Tim+Cook&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLaoUuIEMUyLzExztRSzk63084vSE_MyqxJLMvPzUDhWyan5i1g5QjJzFZzz87N3sDICAC1AIdVHAAAA&sa=X&ved=2ahUKEwjOzPCsyIjyAhVyNKYKHZSBBxgQmxMoATCJAXoECG8QAw",
                "domain": null,
                "snippet": null,
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[4]/div[1]/div[1]/div[1]/span[2]/a[1]"
              }
            ],
            "rectangle": null
          },
          {
            "type": "knowledge_graph_row_item",
            "rank_group": 0,
            "rank_absolute": 0,
            "position": "left",
            "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[5]",
            "title": "Headquarters",
            "data_attrid": "kc:/organization/organization:headquarters",
            "text": "Cupertino, CA",
            "links": [
              {
                "type": "link_element",
                "title": "Headquarters",
                "url": "https://www.google.com/search?num=100&hl=en&gl=US&q=apple+headquarters&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLao0tLKTrbSzy9KT8zLrEosyczPQ-FYZaQmphSWJhaVpBYVL2IVSiwoyElVQBYEABiXBg5MAAAA&sa=X&ved=2ahUKEwjOzPCsyIjyAhVyNKYKHZSBBxgQ6BMoADCKAXoECHIQAg",
                "domain": null,
                "snippet": null,
                "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[1]/div[2]/div[5]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[1]/div[5]/div[1]/div[1]/div[1]/span[1]/a[1]"
              },
              {
                "type": "link_element",
                "title": "Cupertino, CA",
                "url": "https://www.google.com/search?num=100&hl=en&gl=US&q=Cupertino&stick=H4sIAAAAAAAAAOPgE2LXz9U3yLaoUuIAMYrMzC21tLKTrfTzi9IT8zKrEksy8_NQOFYZqYkphaWJRSWpRcWLWDmdSwtSi0oy8_J3sDICAEmS7LpQAAAA&sa=X&ved=2ahUKEwjOzPCsyIjyAhVyNKYKHZSBBxgQmxMoATCKAXoECHIQAw",
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      }
    ]
    

    Note that enabling the “calculate_rectangles” parameter will increase the cost of the task.

    Learn more about the cost of using “calculate_rectangles” parameter in SERP API >>