How to get historical SERPs and rankings by keyword with DataForSEO Labs API
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Historical SERP data reflects Google search results as they used to be at a certain point in time in the past for a particular keyword and location.
Empowered with this data, SEOs can investigate the dynamics of their website’s positions, and see how ranking shifts reflect the changes they made to their websites.
To help you access past insights, DataForSEO now offers detailed historical Google SERP data for any keyword and location (except Russia and Belarus).
Our recently added Historical SERPs endpoint in DataForSEO Labs API will provide you with Google SERPs collected within the specified time frame. You will also receive a complete overview of featured snippets, ads, and other rich results that were present in SERP within the specified dates. See the full list of supported SERP elements by this link.
Historical data is available starting from August 1, 2021.
To obtain SERP data for a certain date in the past, you should make an API call to the Historical SERPs endpoint using the parameters as in the cURL example below.
# Instead of 'login' and 'password' use your credentials from https://app.dataforseo.com/api-dashboard
login="login"
password="password"
cred="$(printf ${login}:${password} | base64)"
curl --location --request POST "https://api.dataforseo.com/v3/dataforseo_labs/historical_serps/live"
--header "Authorization: Basic ${cred}"
--header "Content-Type: application/json"
--data-raw "[
{
"keyword": "albert einstein",
"language_code": "en",
"location_code": 2840,
"date_from": "2021-08-01",
"date_to": "2021-10-01"
}
]"
This request will return a structured response in JSON with each SERP provided as a separate item.
{
"version": "0.1.20220216",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1328 sec.",
"cost": 0.0002,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03211127-2806-0408-0000-0e648a3e6fee",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.0790 sec.",
"cost": 0.0002,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"google",
"historical_serps",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "historical_serps",
"se_type": "google",
"keyword": "albert einstein",
"language_code": "en",
"location_code": 2840,
"date_from": "2021-08-01",
"date_to": "2021-10-01"
},
"result": [
{
"se_type": "google",
"keyword": "albert einstein",
"location_code": 2840,
"language_code": "en",
"total_count": 2,
"items_count": 2,
"items": [
{
"se_type": "google",
"keyword": "albert einstein",
"type": "organic",
"se_domain": "google.com",
"location_code": 2840,
"language_code": "en",
"check_url": "https://www.google.com/search?q=albert%20einstein&num=100&hl=en&gl=US&gws_rd=cr&ie=UTF-8&oe=UTF-8&uule=w+CAIQIFISCQs2MuSEtepUEUK33kOSuTsc",
"datetime": "2021-08-01 08:05:11 +00:00",
"spell": null,
"item_types": [
"organic",
"people_also_ask",
"top_stories",
"twitter",
"video",
"related_searches",
"multi_carousel",
"knowledge_graph"
],
"se_results_count": 121000000,
"items_count": 103,
"items": [
{
"se_type": "google",
"type": "organic",
"rank_group": 1,
"rank_absolute": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[1]/div[1]",
"domain": "en.wikipedia.org",
"title": "Albert Einstein - Wikipedia",
"url": "https://en.wikipedia.org/wiki/Albert_Einstein",
"breadcrumb": "https://en.wikipedia.org › wiki › Albert_Einstein",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "listen); 14 March 1879 – 18 April 1955) was a German-born theoretical physicist, widely acknowledged to be one of the greatest physicists of all time. Einstein ...",
"pre_snippet": null,
"extended_snippet": null,
"amp_version": false,
"rating": null,
"highlighted": [
"Einstein"
],
"links": [
{
"type": "link_element",
"title": "Einstein family",
"description": null,
"url": "https://en.wikipedia.org/wiki/Einstein_family"
},
{
"type": "link_element",
"title": "Religious and philosophical...",
"description": null,
"url": "https://en.wikipedia.org/wiki/Religious_and_philosophical_views_of_Albert_Einstein"
},
{
"type": "link_element",
"title": "I Am Albert Einstein",
"description": null,
"url": "https://en.wikipedia.org/wiki/I_Am_Albert_Einstein"
},
{
"type": "link_element",
"title": "Hans Albert",
"description": null,
"url": "https://en.wikipedia.org/wiki/Hans_Albert_Einstein"
}
],
"about_this_result": null,
"main_domain": "wikipedia.org",
"relative_url": "/wiki/Albert_Einstein",
"etv": 111872,
"impressions_etv": 282.1728,
"estimated_paid_traffic_cost": 308414.770688,
"rank_changes": {
"previous_rank_absolute": 1,
"is_new": false,
"is_up": false,
"is_down": false
}
},
{
"se_type": "google",
"type": "people_also_ask",
"rank_group": 1,
"rank_absolute": 2,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]",
"items": [
{
"type": "people_also_ask_element",
"title": "What was Albert Einstein famous for?",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[1]/div[2]",
"expanded_element": [
{
"type": "people_also_ask_expanded_element",
"featured_title": null,
"url": "https://www.britannica.com/biography/Albert-Einstein",
"domain": "www.britannica.com",
"title": "Albert Einstein | Biography, Education, Discoveries, & Facts ...",
"description": null,
"timestamp": null,
"table": null
}
]
},
{
"type": "people_also_ask_element",
"title": "What made Albert Einstein a genius?",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[2]/div[2]",
"expanded_element": [
{
"type": "people_also_ask_expanded_element",
"featured_title": null,
"url": "https://medium.com/skilluped/what-made-albert-einstein-a-genius-806ce9e783f5",
"domain": "medium.com",
"title": "What Made Albert Einstein a Genius? | by Erik Hamre | SkillUp Ed | Medium",
"description": null,
"timestamp": null,
"table": null
}
]
},
{
"type": "people_also_ask_element",
"title": "What year Albert Einstein died?",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[3]/div[2]",
"expanded_element": [
{
"type": "people_also_ask_expanded_element",
"featured_title": null,
"url": null,
"domain": null,
"title": "Albert Einstein/Date of death",
"description": null,
"timestamp": null,
"table": null
}
]
},
{
"type": "people_also_ask_element",
"title": "Why did Albert Einstein come to America?",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]/div[1]/div[4]/div[2]",
"expanded_element": [
{
"type": "people_also_ask_expanded_element",
"featured_title": null,
"url": "https://www.nobelprize.org/prizes/physics/1921/einstein/biographical/",
"domain": "www.nobelprize.org",
"title": "Albert Einstein - Biographical - NobelPrize.org",
"description": null,
"timestamp": null,
"table": null
}
]
}
]
},
{
"se_type": "google",
"type": "organic",
"rank_group": 2,
"rank_absolute": 3,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[3]",
"domain": "www.nobelprize.org",
"title": "Albert Einstein - Biographical - NobelPrize.org",
"url": "https://www.nobelprize.org/prizes/physics/1921/einstein/biographical/",
"breadcrumb": "https://www.nobelprize.org › prizes › physics › biograp...",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Albert Einstein grew up in Munich, where his father founded an electrical engineering company. After studying at the ETH university in Zurich, Einstein worked ...",
"pre_snippet": null,
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"amp_version": false,
"rating": null,
"highlighted": [
"Albert Einstein"
],
"links": null,
"about_this_result": null,
"main_domain": "nobelprize.org",
"relative_url": "/prizes/physics/1921/einstein/biographical/",
"etv": 59616,
"impressions_etv": 150.3684,
"estimated_paid_traffic_cost": 164352.608064,
"rank_changes": {
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}
},
{
"se_type": "google",
"type": "organic",
"rank_group": 3,
"rank_absolute": 4,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[4]",
"domain": "www.britannica.com",
"title": "Albert Einstein | Biography, Education, Discoveries, & Facts ...",
"url": "https://www.britannica.com/biography/Albert-Einstein",
"breadcrumb": "https://www.britannica.com › ... › Physics › Physicists",
"is_image": false,
"is_video": false,
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"description": "Albert Einstein, German-born physicist who developed the special and general theories of relativity, pioneering many key developments.",
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"rank_group": 4,
"rank_absolute": 5,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[5]/div[1]",
"domain": "www.biography.com",
"title": "Albert Einstein - Quotes, Death & Facts - Biography",
"url": "https://www.biography.com/scientist/albert-einstein",
"breadcrumb": "https://www.biography.com › scientist › albert-einstein",
"is_image": false,
"is_video": false,
"is_featured_snippet": false,
"is_malicious": false,
"description": "Albert Einstein was a German mathematician and physicist who developed the special and general theories of relativity.",
"pre_snippet": "03/18/2021 00:00:00",
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"rank_absolute": 6,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[6]/g-section-with-header[1]",
"title": null,
"items": [
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"type": "top_stories_element",
"source": "CBS News",
"domain": "www.cbsnews.com",
"title": "Astronomers spot light from behind a black hole for the first time — \nproving Einstein right, again",
"date": "1 day ago",
"amp_version": false,
"timestamp": null,
"url": "https://www.cbsnews.com/news/astronomer-light-behind-supermassive-black-hole-einstein/"
},
{
"type": "top_stories_element",
"source": "IGN",
"domain": "www.ign.com",
"title": "Scientists See the Backside of a Black Hole for the First Time, Prove \nAlbert Einstein's Theory of General Relativity Correct - IGN",
"date": "2 days ago",
"amp_version": false,
"timestamp": null,
"url": "https://www.ign.com/articles/black-hole-albert-einstein-general-relativity-observation"
}
]
},
{
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"type": "organic",
"rank_group": 5,
"rank_absolute": 7,
"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[7]/div[1]",
"domain": "www.history.com",
"title": "Albert Einstein - HISTORY",
"url": "https://www.history.com/topics/inventions/albert-einstein",
"breadcrumb": "https://www.history.com › topics › inventions › albert-e...",
"is_image": false,
"is_video": false,
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"description": "An outspoken pacifist who was publicly identified with the Zionist movement, Einstein emigrated from Germany to the United States when the Nazis ...",
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"type": "twitter",
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"position": "left",
"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[8]/div[1]/div[1]/div[1]/g-section-with-header[1]",
"title": "Albert Einstein (@AlbertEinstein) · Twitter",
"url": "https://twitter.com/AlbertEinstein?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor",
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"date": "1 day ago",
"timestamp": null,
"url": "https://twitter.com/AlbertEinstein/status/1421245221552238598"
},
{
"type": "twitter_element",
"tweet": "Brain scientists explained why many of us forget key plot lines, or even the endings, of movies or books we loved. pst.cr/GPfHW (via @DiscoverMag)",
"date": "1 day ago",
"timestamp": null,
"url": "https://twitter.com/AlbertEinstein/status/1421207977323896832"
},
{
"type": "twitter_element",
"tweet": "The prevailing notion is that most large galaxies contain big black holes, the majority of which are asleep after a wild youth. pst.cr/Cz2BZ",
"date": "2 days ago",
"timestamp": null,
"url": "https://twitter.com/AlbertEinstein/status/1421170985533837314"
},
{
"type": "twitter_element",
"tweet": "Have you ever heard about the Tippe Top? It is a toy formed like a top that, when spun, will spontaneously invert itself to spin on its narrow stem. The Tippe Top has, ever since its invention, fascinated Nobel Laureates such as Niels Bohr and Wolfgang Pauli, pictured.",
"date": "2 days ago",
"timestamp": null,
"url": "https://twitter.com/AlbertEinstein/status/1421138270331809793"
},
{
"type": "twitter_element",
"tweet": "Legions of ghostly particles called neutrinos stream across the universe. In the time it took you to read that, something like 100 trillion neutrinos passed through your body. www.youtube.com/watch?v…",
"date": "2 days ago",
"timestamp": null,
"url": "https://twitter.com/AlbertEinstein/status/1421115620876242944"
}
]
},
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"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[9]",
"domain": "en.wikiquote.org",
"title": "Albert Einstein - Wikiquote",
"url": "https://en.wikiquote.org/wiki/Albert_Einstein",
"breadcrumb": "https://en.wikiquote.org › wiki › Albert_Einstein",
"is_image": false,
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"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[10]",
"domain": "www.space.com",
"title": "Albert Einstein: Biography, Theories & Quotes | Space",
"url": "https://www.space.com/15524-albert-einstein.html",
"breadcrumb": "https://www.space.com › 15524-albert-einstein",
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"description": "Albert Einstein is often cited as one of the most influential scientists of the 20th century. His work continues to help astronomers study ...",
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"rank_absolute": 11,
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"domain": "www.livescience.com",
"title": "Albert Einstein: The life of a brilliant physicist | Live Science",
"url": "https://www.livescience.com/albert-einstein.html",
"breadcrumb": "https://www.livescience.com › albert-einstein",
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"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[12]",
"domain": "www.nasonline.org",
"title": "Albert Einstein - National Academy of Sciences",
"url": "http://www.nasonline.org/member-directory/deceased-members/20001817.html",
"breadcrumb": "http://www.nasonline.org › deceased-members",
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"xpath": "/html[1]/body[1]/div[7]/div[1]/div[8]/div[1]/div[1]/div[2]/div[2]/div[1]/div[1]/div[13]",
"domain": "www.goodreads.com",
"title": "Albert Einstein (Author of Relativity) - Goodreads",
"url": "https://www.goodreads.com/author/show/9810.Albert_Einstein",
"breadcrumb": "https://www.goodreads.com › author › show › 9810.Al...",
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Don’t hesitate to give Historical SERPs endpoint a try.
Besides Historical SERPs, DataForSEO also offers data on the history of a website’s rankings and traffic from Google SERP and historical keyword search volume data.