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“Super! Love you guys, also thanks for pro-actively reaching out whenever we have errors.”
Oliver Auerbach, the CEO of GloriaFood

About GloriaFood
GloriaFood is an online food ordering system and website builder, which can be used for food delivery and pickup. It allows restaurants to post a food menu on their websites or Facebook pages to receive orders in live mode. With its simple UX and freemium business model, GloriaFood had managed to become a leading solution for small and middle restaurants.

Business Challenge

Although GloriaFood started out as ‘simple’ food delivery system, they quickly realized that customers could clearly use something more than software for managing online orders, notably, they needed a tool to leverage a wave of potential clients looking for food online.

However, restaurant owners face a lot of issues when going online and while the automated ordering system can solve some of them, GloriaFood had to come up with more solutions. Opportunities for new features included a user-friendly website builder and performance dashboard, but the company did not have a reliable data source to provide a complete overview of customers’ websites performance. The data on the website’s positions for targeted keywords is locked inside the Google Search Console and cannot be easily incorporated by third-party software. What’s more, requiring customers to install the Search Console code would’ve slowed down or even prevented them from onboarding. Consequently, the company needed another way to access ranking data.

Objectives

• Implement the Google ranking reporting feature.
• Find a reliable source of ranking data.
• Maintain a convenient experience for customers to use GloriaFood website generator.

Solution

The team of GloriaFood deployed DataForSEO so they could improve the service’s reporting feature and deliver enhanced customer experience. By utilizing SERP API, the team of GloriaFood managed to withdraw rankings of top keywords straight to the reporting functionality.

In addition to current website positions for targeted keywords, the Google Ranking feature of GloriaFood is capable of providing the dynamics of ranking changes over the selected timeframe, making it much easier for customers owners to oversee the online visibility of their restaurants.

By leveraging the SERP API, GloriaFood managed to build up these features in the shortest time possible. In fact, it took them only three weeks to roll out the Google
Ranking functionality.

Reporting features and SERP API have paid off to GloriaFood, engaging new customers and giving a competitive advantage over dozens of other food delivery apps.