Quick overview
The skill finds the keywords your competitors rank for that your client doesn’t, and attaches search volume, CPC and competition to every term. It first reads the client’s own site to learn what they actually sell, then keeps only the terms the client can serve. The result is a prioritised list a PPC manager can load into campaigns without extra research.
Who it’s built for
PPC and paid-search managers and agencies who build or audit campaigns and need expansion keywords with commercial data attached.
What you get
- A gap list, not a keyword dump: only terms competitors cover and the client doesn’t, filtered by what the client really sells
- Cost data on every row: search volume, CPC, top-of-page bid range and competition level
- Cost-aware prioritisation: terms ranked by volume and buying intent, weighed against CPC rather than raw volume
- Ready-made tiers: “Load now”, “Strategic”, “Needs page” and “Backlog”, so you know where to start
- Landing-page briefs: terms the client could serve but has no page for yet
- Competitor coverage and SERP context: which competitors cover each term and where they rank
- A mismatch check: if the competitors don’t fit the client’s business, the skill says so and returns only biddable terms
- A CSV and a one-page summary: the full list for campaign loading, plus the total gap size, reachable volume and the terms eating the client’s share
What you need to get started
- A DataForSEO account and API credentials
- Claude Code, with the DataForSEO connection added once
- The PPC Keyword Gap Finder skill installed
- The client’s domain, 3–5 competitor domains (or let the skill suggest them), the target country and the language
Workflow breakdown
- You provide the client domain, competitors, country and language, and confirm the scope before any credits are spent.
- The skill reads the client’s site and builds a profile of what they sell.
- It pulls the keywords each competitor ranks for that the client doesn’t.
- Each term is enriched with volume, CPC, bid range, competition and intent, then checked against the client’s offer.
- Terms are scored on cost-aware opportunity and sorted into tiers, and the top terms get a live SERP check.
- You receive a priority-sorted CSV and a one-page summary with the top terms to load now.
