We’ve listened to your feedback and rolled out an important update! Now, you can access business names in their original language with the newly added original_title field.
What’s new?
The original_title field is now available in:
Google Maps SERP API
Google My Business Info endpoint
Business Listing Search endpoint
This update ensures that your data aligns with how businesses are listed in their home country and native markets. For example, instead of only seeing English translation like “Pharmacy” in API results, you’ll also get the local name:
➤ Farmacia (Spain)
➤ Apteka (Poland)
➤ 薬局 (Japan)
Leveraging original business names, you can conduct geo-specific keyword research with greater accuracy, deliver more personalized marketing campaigns, and better connect with local markets. This small change can lead to higher engagement, better conversions, and stronger business relationships.
To start using the original_title field today, visit our documentation for the necessary endpoint.
Post your comments in this Feature request thread on our Community Hub to let us know how this improves your data workflows.