Google News & Bing Local Pack Depth Changes

As of today, a number of important changes apply to the Google News and Bing Local Pack SERP APIs.

What’s changing

➤ Google News: default depth changes to 10 (1st page).
➤ Bing Local Pack: default depth changes to 5 (1st page).
➤ Billing model now follows the standard SERP API logic.
➤ Maximum supported depth values are updated.

Why the change

The default depth is being aligned with the actual number of results we can obtain in a single crawl. This approach reflects the real resources involved, keeps billing consistent and transparent, and ensures fairness for every customer.

How the new billing works for Google News & Bing Local Pack

Now the depth (the number of results) covered by the base price of Google News and Bing Local Pack SERP APIs changes to 10 and 5 accordingly, with a 25% discount for every additional page in the same task.

The general cost calculation formula is as follows:

Base price (1st page, according to method/priority) + 0.75 (25% discount) х Base price х Number of additional pages

See our updated pricing page for details >>

Maximum depth changes

The maximum supported depth values are changing as follows:

• Google News SERP API: 200 for Live and 700 for Standard method.
• Bing Local Pack SERP API: 100 for Live and 200 for Standard method.

How to control and optimize your costs

Use max_crawl_pages and depth parameters to control the number of pages/results you collect. For example, to obtain 100 Google New results (10 pages) in a single task, set "max_crawl_pages": 10 or "depth":100.

If the specified depth/max_crawl_pages is higher than the number of results/pages in the response, the difference will be refunded to your account balance automatically.

We know this adjustment may affect your existing setup and costs, and we want to make the transition as easy as possible. Visit our FAQ article for more tips on how to control and optimize your costs.

What you need to do know

We recommend reviewing your use of the depth parameter in the Google News and Bing Local Pack SERP API requests to effectively plan and manage your spending under this update. Please check our updated documentation for details.