We’ve expanded Popular Products and Hotels Pack SERP features in the Google Organic SERP API with two new grouping fields. These additions help you access more comprehensive data for e-commerce research, competitor monitoring, hotel search analysis, and accurate SERP representation.
What’s new
We’ve added two new fields to the popular_products_element and hotels_pack_element objects within the popular_products and hotels_pack elements:
group_title– the name of the group, segment, or store displayed in Google Search results.group_source– the URL of the website or resource associated with the group.
These fields reflect how Google groups product and hotel listings by stores or other sources within search results.
Why it matters
With these new fields, you can better understand how Google organizes product and hotel listings across different sources. This allows you to identify the websites associated with specific groups, analyze their visibility in search results, and capture a more accurate representation of Google’s SERP structure.
Get started
Check out the Google Organic SERP API documentation to explore the updated response structure and start using the new fields in your integration.