Service Details in Google My Business Info API

Knowing what a business offers is easy when you check one Google Business Profile. But when you’re analyzing hundreds or thousands of businesses across different locations, the real challenge is accessing that information at scale. The Google My Business Info API from the Business Data API suite now returns full service details, making this data ready for competitor research, market analysis, and large-scale local SEO workflows.

What’s new

The Google My Business Info API now provides service information in both Live and Task GET endpoint results.

We added a new services field to the google_business_info item in the response. This field contains an array of objects representing the services offered by the business.

Each service object may include:

• category – category of the service, such as Internet Marketing Service;
• title – title of the service;
• snippet – description of the service provided by the business;
• price – pricing information for the service.

How it works

When service information is available in a business’s Google Business Profile, the API returns it in the services array.

For example:

{
  "services": [
    {
      "category": "Internet Marketing Service",
      "title": "Citation Building",
      "snippet": "Citations are an important factor when it comes to building your local rankings, but building them is a time consuming process. We’ll do it for you. We scour hundreds of high-quality opportunities, submitting by hand to build powerful, consistent citations. Quick turnaround time. No duplicate listings. Guaranteed information quality.",
      "price": {
        "current": 5,
        "regular": null,
        "max_value": null,
        "currency": "CAD",
        "is_price_range": false,
        "displayed_price": "$5.00"
      }
    }
  ]
}

The availability and completeness of service details depend on the information provided by the business in its Google Business Profile.

Why it matters

With the new services field in Google My Business Info API results, you can:

• analyze service categories across businesses and locations;
• compare service descriptions and pricing;
• identify businesses that offer a particular service;
• enrich local business listings and directories;
• build more detailed competitor research and local market analysis workflows.

Check out the updated API documentation for the Live and Task GET endpoints to start working with new business service data.