Google’s AI features are transforming how users shop — and now you can track it! With this update, you can get shopping results directly from AI Overview and AI Mode using our Google SERP API.
What’s new
We’ve supported a new feature within the ai_overview element called ai_overview_shopping. It’s available in Google Organic Search SERP API and Google AI Mode SERP API, across desktop and mobile results.
About this feature
Shopping ads embedded within AI Overviews and AI Mode results started rolling out to desktop users in the U.S. in May 2025. Throughout the year, these new ad formats are gradually expanding to select global markets, appearing on both desktop and mobile for English-language queries. The ads are automatically sourced from existing Google Shopping, Search, and Performance Max campaigns. Users can see product ads directly within AI-generated responses, featuring product images, pricing, sellers, and other key details.
Here’s an example of how this feature is reflected in Google AI Mode SERP API results.
{
"type": "ai_overview_shopping",
"position": "left",
"title": null,
"markdown": "- [\nAsics Mens Novablast 5 Running Shoes £110.00 £134.99 and more prices 4.8 (4K+)](https://www.google.com/search?prds=pvt:a,pvo:29,mid:576462803464945279,imageDocid:2308673986923434885,gpcid:1340101364570861215,headlineOfferDocid:11630103664537324050,catalogid:8239806946725642250,productDocid:15647185820910960190,rds:CSS_PC_1340101364570861215%7CPC_1340101364570861215%7CPROD_CSS_PC_1340101364570861215%7CPROD_PC_1340101364570861215&ibp=oshop&q=product&sa=X&ved=2ahUKEwiT19mohqmQAxUhJzQIHf_xFbwQ8ccPegQIChAB) \n- [\nRunning Shoes Saucony Ride 18 Men's £130.00 and more prices 4.6 (412)](https://www.google.com/search?prds=pvt:a,pvo:29,mid:576462820755812913,imageDocid:3613629642084198759,gpcid:17466556331788889660,headlineOfferDocid:8802034439099145326,catalogid:13246654352078294246,productDocid:5580095226287167704,rds:CSS_PC_17466556331788889660%7CPC_17466556331788889660%7CPROD_CSS_PC_17466556331788889660%7CPROD_PC_17466556331788889660&ibp=oshop&q=product&sa=X&ved=2ahUKEwiT19mohqmQAxUhJzQIHf_xFbwQ8ccPegQIChAH)",
"items": [
{
"type": "ai_overview_shopping_element",
"product_id": "8239806946725642250",
"title": "Asics Mens Novablast 5 Running Shoes",
"url": "https://www.google.com/search?prds=pvt:a,pvo:29,mid:576462803464945279,imageDocid:2308673986923434885,gpcid:1340101364570861215,headlineOfferDocid:11630103664537324050,catalogid:8239806946725642250,productDocid:15647185820910960190,rds:CSS_PC_1340101364570861215%7CPC_1340101364570861215%7CPROD_CSS_PC_1340101364570861215%7CPROD_PC_1340101364570861215&ibp=oshop&q=product&sa=X&ved=2ahUKEwiT19mohqmQAxUhJzQIHf_xFbwQ8ccPegQIChAB",
"domain": "www.google.com",
"rating": {
"rating_type": "Max5",
"value": 4.8,
"votes_count": 4000,
"rating_max": 5
},
"price": {
"current": 110,
"regular": 134.99,
"max_value": null,
"currency": "GBP",
"is_price_range": false,
"displayed_price": "£110.00 £134.99"
},
"seller": "Sports Direct",
"snippet": null,
"marketplace": null,
"marketplace_url": null,
"image_url": "https://encrypted-tbn1.gstatic.com/shopping?q=tbn:ANd9GcQWup_feaENNH2BuhdH_6N7f2g0h83CdqhsfkTz-EdYxiX2Nk9H2kQUIpwNQA&usqp=CAE"
},
{
"type": "ai_overview_shopping_element",
"product_id": "13246654352078294246",
"title": "Running Shoes Saucony Ride 18 Men's",
"url": "https://www.google.com/search?prds=pvt:a,pvo:29,mid:576462820755812913,imageDocid:3613629642084198759,gpcid:17466556331788889660,headlineOfferDocid:8802034439099145326,catalogid:13246654352078294246,productDocid:5580095226287167704,rds:CSS_PC_17466556331788889660%7CPC_17466556331788889660%7CPROD_CSS_PC_17466556331788889660%7CPROD_PC_17466556331788889660&ibp=oshop&q=product&sa=X&ved=2ahUKEwiT19mohqmQAxUhJzQIHf_xFbwQ8ccPegQIChAH",
"domain": "www.google.com",
"rating": {
"rating_type": "Max5",
"value": 4.6,
"votes_count": 412,
"rating_max": 5
},
"price": {
"current": 130,
"regular": null,
"max_value": null,
"currency": "GBP",
"is_price_range": false,
"displayed_price": "£130.00"
},
"seller": "Saucony",
"snippet": null,
"marketplace": null,
"marketplace_url": null,
"image_url": "https://encrypted-tbn3.gstatic.com/shopping?q=tbn:ANd9GcT-hp2qHX_RdAGI_ZUz1_vLB2HhXPRQGg5561VWXTMohEEOsg2KSXX2RmCjrg&usqp=CAE"
}
]
}
Why it matters
As different search experiences move toward AI interfaces, tracking how your products appear and perform in AI results becomes crucial. The new ai_overview_shopping element gives you structured and reliable access to Shopping listings from Google’s AI surfaces, allowing you to:
- Monitor product visibility and ranking in AI features,
- Compare ad performance in AI responses alongside traditional SERP data,
- Measure shopping ads’ presence in Google’s AI ecosystem,
- Keep your product analytics ahead of the curve.
Get started
Visit the updated Google SERP API docs to see full response examples and start tracking the new ai_overview_shopping element today.