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New Snippet Field in Google Shopping Results

October,8 2026 17:05:31

Merchant API

We’ve added a new field in Google Shopping Merchant API, improving the handling of product listings featuring multiple sellers.

What’s new

The Google Shopping Products Task GET Advanced endpoint now supports a new snippet field. It is available for the following elements:

  • google_shopping_serp
  • google_shopping_carousel_element

This way, for instance, when a product listing includes an & more or More marker indicating additional seller options, you will get:

  • The seller field with the primary seller’s name.
  • And the snippet field containing the & more marker, preserving the additional information as displayed in Google Shopping results.

Why it matters

This update simplifies data processing, ensures consistent seller identification, and provides valuable additional context for product listing analysis and competitor monitoring.

Check the Google Shopping Products documentation for field reference.

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