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How to Use Bing API Data for Keyword Research and Competitor Analysis

How to Use Bing API Data for Keyword Research and Competitor Analysis

More and more businesses are realizing the potential of Bing and hiring SEO experts to optimize for it. However, SEOs must be having a hard time doing so as there are not many Bing-oriented SEO tools they can rely on.

We want to change this and encourage software providers to create more solutions for this search engine.

That’s why we have enriched our APIs with even more Bing data. We are glad to announce that we’ve added new endpoints to DataForSEO Labs API and now offer keyword, ranking, and traffic data from Bing!

Here is the full list of endpoints that have been added:

Note that in relation to these changes, we updated the structure of DataForSEO Labs API requests and responses on 03/19/2022. However, we will continue supporting the legacy version. You can review its documentation by clicking this link.

In the following paragraphs, we will show you how you can use the new endpoints to develop top-notch competitor analysis and keyword research solutions.

Note: if you prefer a proprietary solution, check out our Bing Databases.

Competitor analysis tool for Bing-focused SEOs

Competitors are a goldmine of valuable information SEO experts can use to improve their optimization strategies. By performing competitor analysis, they can learn what SEO strategies work best in their industry, capitalize on competitors’ weak points, discover content gaps, and much more.

However, we couldn’t find any tools that allow researching competition on Bing.

So why not be the first to develop one?

With the new Bing endpoints in DataForSEO Labs API, you could build a competitor analysis tool that would enable SEO experts to:

Identifying competitors

The first step any SEO expert takes is identifying their competitors.

When doing it, they can’t just manually search for a target keyword on Bing and simply copy the domains of top-ranking websites to their list. The thing is, Bing considers browser preferences, search history, location, language, and numerous other factors when returning search results. It provides personalized SERPs, making it impossible for an SEO to find their actual competitors.

Your tool could solve the problem by offering depersonalized SERP data.

With the SERP Competitors endpoint, your tool will be able to find competitors for any keyword and location.

It works the following way:

1 You specify your target keywords, location, and language.

2 The API emulates set parameters with high accuracy and initiates a search session.

3 It scrapes the data on the returned search results page and provides it in JSON.

Example of the POST request:

[
    {
        "keywords": [
            "kid toys"
        ],
        "language_name": "English",
        "location_code": 2840,
        "limit": 5
    }
]

Along with competitor domains, the endpoint returns their ranking data (average and median keyword positions), estimated traffic values, domain ratings, visibility scores, and current website positions for the specified keywords.

Example of the API response:

{
    "version": "0.1.20220327",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.1073 sec.",
    "cost": 0.0105,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03301556-2806-0383-0000-cdfbb8783f66",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.0429 sec.",
            "cost": 0.0105,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "bing",
                "serp_competitors",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "serp_competitors",
                "se_type": "bing",
                "keywords": [
                    "kid toys"
                ],
                "language_name": "English",
                "location_code": 2840,
                "limit": 5
            },
            "result": [
                {
                    "se_type": "bing",
                    "seed_keywords": [
                        "kid toys"
                    ],
                    "location_code": 2840,
                    "language_code": "en",
                    "total_count": 39,
                    "items_count": 5,
                    "items": [
                        {
                            "se_type": "bing",
                            "domain": "www.target.com",
                            "avg_position": 1.3333333333333333,
                            "median_position": 1,
                            "rating": 296,
                            "etv": 400.4,
                            "keywords_count": 1,
                            "visibility": 2.9,
                            "relevant_serp_items": 3,
                            "keywords_positions": {
                                "kid toys": [
                                    1,
                                    2
                                ]
                            }
                        },
                        {
                            "se_type": "bing",
                            "domain": "www.amazon.com",
                            "avg_position": 2.5,
                            "median_position": 1,
                            "rating": 195,
                            "etv": 192.34799999999998,
                            "keywords_count": 1,
                            "visibility": 1.7,
                            "relevant_serp_items": 2,
                            "keywords_positions": {
                                "kid toys": [
                                    1,
                                    4
                                ]
                            }
                        },
                        {
                            "se_type": "bing",
                            "domain": "www.bestproducts.com",
                            "avg_position": 7,
                            "median_position": 2,
                            "rating": 186,
                            "etv": 88.14000000000001,
                            "keywords_count": 1,
                            "visibility": 0.9500000000000001,
                            "relevant_serp_items": 2,
                            "keywords_positions": {
                                "kid toys": [
                                    2,
                                    12
                                ]
                            }
                        },
                        {
                            "se_type": "bing",
                            "domain": "www.tractorsupply.com",
                            "avg_position": 2,
                            "median_position": 2,
                            "rating": 98,
                            "etv": 84.24000000000001,
                            "keywords_count": 1,
                            "visibility": 0.9,
                            "relevant_serp_items": 1,
                            "keywords_positions": {
                                "kid toys": [
                                    2
                                ]
                            }
                        },
                        {
                            "se_type": "bing",
                            "domain": "www.uncommongoods.com",
                            "avg_position": 3,
                            "median_position": 3,
                            "rating": 97,
                            "etv": 50.596,
                            "keywords_count": 1,
                            "visibility": 0.8,
                            "relevant_serp_items": 1,
                            "keywords_positions": {
                                "kid toys": [
                                    3
                                ]
                            }
                        }
                    ]
                }
            ]
        }
    ]
}

Using your tool with such functionality will be highly convenient. Namely, SEO experts will be able to find competitors for a customer’s target location, even if they themselves are located elsewhere.

Discovering competitors’ ranking keywords

After identifying competitors, SEO experts usually analyze the rivals’ ranking keywords. By knowing what keywords their competitors are targeting, SEOs can expand keyword lists, optimize content, and uncover content gaps.

For example, if an SEO specialist has already conducted keyword research and wants to find even more keyword ideas, they can peek at the rivals’ keywords and find those they never targeted.

You can teach your Bing competitor analysis tool to find the ranking keywords of any website or webpage with the Ranked Keywords endpoint.

To find the ranking keywords of a domain, all you have to do is specify the domain in the target field of the POST body and set the location and language parameters.

Example of the POST request:

[
    {
        "target": "dataforseo.com",
        "language_name": "English",
        "location_code": 2840,
        "limit": 5
    }
]

The API response will provide you with the ranking keywords of the specified domain, along with their current and historical search volume, competition, and cost per click values.

Example of the API response:

{
    "version": "0.1.20220327",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.2829 sec.",
    "cost": 0.0105,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03301557-2806-0381-0000-89a503724aae",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.2320 sec.",
            "cost": 0.0105,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "bing",
                "ranked_keywords",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "ranked_keywords",
                "se_type": "bing",
                "target": "dataforseo.com",
                "language_name": "English",
                "location_code": 2840,
                "limit": 5
            },
            "result": [
                {
                    "se_type": "bing",
                    "target": "dataforseo.com",
                    "location_code": 2840,
                    "language_code": "en",
                    "total_count": 144,
                    "items_count": 5,
                    "metrics": {
                        "organic": {
                            "pos_1": 3,
                            "pos_2_3": 6,
                            "pos_4_10": 20,
                            "pos_11_20": 33,
                            "pos_21_30": 35,
                            "pos_31_40": 35,
                            "pos_41_50": 10,
                            "pos_51_60": 0,
                            "pos_61_70": 0,
                            "pos_71_80": 0,
                            "pos_81_90": 0,
                            "pos_91_100": 0,
                            "etv": 39.83827592432499,
                            "count": 142,
                            "estimated_paid_traffic_cost": 7.863240671111271,
                            "is_new": 142,
                            "is_up": 0,
                            "is_down": 0,
                            "is_lost": 0
                        },
                        "paid": {
                            "pos_1": 1,
                            "pos_2_3": 1,
                            "pos_4_10": 0,
                            "pos_11_20": 0,
                            "pos_21_30": 0,
                            "pos_31_40": 0,
                            "pos_41_50": 0,
                            "pos_51_60": 0,
                            "pos_61_70": 0,
                            "pos_71_80": 0,
                            "pos_81_90": 0,
                            "pos_91_100": 0,
                            "etv": 1.6110000014305115,
                            "count": 2,
                            "estimated_paid_traffic_cost": 1.089900016784668,
                            "is_new": 0,
                            "is_up": 0,
                            "is_down": 0,
                            "is_lost": 0
                        },
                        "featured_snippet": {
                            "pos_1": 0,
                            "pos_2_3": 0,
                            "pos_4_10": 0,
                            "pos_11_20": 0,
                            "pos_21_30": 0,
                            "pos_31_40": 0,
                            "pos_41_50": 0,
                            "pos_51_60": 0,
                            "pos_61_70": 0,
                            "pos_71_80": 0,
                            "pos_81_90": 0,
                            "pos_91_100": 0,
                            "etv": 0,
                            "count": 0,
                            "estimated_paid_traffic_cost": 0,
                            "is_new": 0,
                            "is_up": 0,
                            "is_down": 0,
                            "is_lost": 0
                        },
                        "local_pack": {
                            "pos_1": 0,
                            "pos_2_3": 0,
                            "pos_4_10": 0,
                            "pos_11_20": 0,
                            "pos_21_30": 0,
                            "pos_31_40": 0,
                            "pos_41_50": 0,
                            "pos_51_60": 0,
                            "pos_61_70": 0,
                            "pos_71_80": 0,
                            "pos_81_90": 0,
                            "pos_91_100": 0,
                            "etv": 0,
                            "count": 0,
                            "estimated_paid_traffic_cost": 0,
                            "is_new": 0,
                            "is_up": 0,
                            "is_down": 0,
                            "is_lost": 0
                        }
                    },
                    "metrics_absolute": null,
                    "items": [
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "omologist",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-02-25 05:48:02 +00:00",
                                    "competition": 0.10000000149011612,
                                    "cpc": 0.10000000149011612,
                                    "search_volume": 10,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 10
                                        }
                                    ]
                                },
                                "serp_info": {
                                    "se_type": "bing",
                                    "check_url": "https://www.bing.com/search?q=omologist&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                    "serp_item_types": [
                                        "organic"
                                    ],
                                    "se_results_count": 1,
                                    "last_updated_time": "2022-03-05 02:48:09 +00:00",
                                    "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                                }
                            },
                            "ranked_serp_element": {
                                "se_type": "bing",
                                "serp_item": {
                                    "se_type": "bing",
                                    "type": "organic",
                                    "rank_group": 1,
                                    "rank_absolute": 1,
                                    "position": "left",
                                    "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
                                    "domain": "dataforseo.com",
                                    "title": "Powerful API Stack For Data-Driven SEO Tools – DataForSEO",
                                    "url": "https://dataforseo.com/",
                                    "breadcrumb": "https://dataforseo.com",
                                    "is_image": false,
                                    "is_video": false,
                                    "is_featured_snippet": false,
                                    "is_malicious": false,
                                    "description": "Sean Cooney, Co-Founder & CEO of Omologist.com See success story “We run 100,000s of longtail keyword position and competition queries for our client implementations in the US, Australia and Latin America on a monthly basis with DataForSEO - and we've been amazed about the accuracy of rankings and all other data across all regions and device ...",
                                    "pre_snippet": null,
                                    "extended_snippet": null,
                                    "amp_version": false,
                                    "rating": null,
                                    "highlighted": [
                                        "Omologist"
                                    ],
                                    "links": null,
                                    "about_this_result": null,
                                    "main_domain": "dataforseo.com",
                                    "relative_url": "/",
                                    "etv": 3.0399999618530273,
                                    "estimated_paid_traffic_cost": 0.30399999022483826,
                                    "rank_changes": {
                                        "previous_rank_absolute": null,
                                        "is_new": true,
                                        "is_up": false,
                                        "is_down": false
                                    }
                                },
                                "check_url": "https://www.bing.com/search?q=omologist&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                "serp_item_types": [
                                    "organic"
                                ],
                                "se_results_count": 1,
                                "keyword_difficulty": 97,
                                "last_updated_time": "2022-03-05 02:48:09 +00:00",
                                "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                            }
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "search engine api",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-03 13:01:33 +00:00",
                                    "competition": 0.8999999761581421,
                                    "cpc": 0.8999999761581421,
                                    "search_volume": 10,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 30
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 10
                                        }
                                    ]
                                },
                                "serp_info": {
                                    "se_type": "bing",
                                    "check_url": "https://www.bing.com/search?q=search%20engine%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                    "serp_item_types": [
                                        "paid",
                                        "organic"
                                    ],
                                    "se_results_count": 43,
                                    "last_updated_time": "2022-02-27 06:33:36 +00:00",
                                    "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                                }
                            },
                            "ranked_serp_element": {
                                "se_type": "bing",
                                "serp_item": {
                                    "se_type": "bing",
                                    "type": "paid",
                                    "rank_group": 1,
                                    "rank_absolute": 1,
                                    "position": "left",
                                    "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[1]",
                                    "title": "Search Engines Api | Simple Integration | Try Now",
                                    "domain": "dataforseo.com",
                                    "description": "Ad SERP API for Maps, News, Images. Try free now. Pay as you go! Simple Pricing. All Locations Supported. Clear Stats. Expert support",
                                    "breadcrumb": "https://dataforseo.com/SERP API/SERP data",
                                    "url": "https://dataforseo.com/apis/serp-api?msclkid=20db7cf34072131bb2951ee9bf685718&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_SERP_APIs&utm_term=search%20engines%20api&utm_content=SERP%20API",
                                    "highlighted": [
                                        "API"
                                    ],
                                    "extra": null,
                                    "description_rows": null,
                                    "links": null,
                                    "main_domain": "dataforseo.com",
                                    "relative_url": "/apis/serp-api?msclkid=20db7cf34072131bb2951ee9bf685718&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_SERP_APIs&utm_term=search%20engines%20api&utm_content=SERP%20API",
                                    "etv": 0.7110000252723694,
                                    "estimated_paid_traffic_cost": 0.6399000287055969,
                                    "rank_changes": {
                                        "previous_rank_absolute": null,
                                        "is_new": false,
                                        "is_up": false,
                                        "is_down": false
                                    }
                                },
                                "check_url": "https://www.bing.com/search?q=search%20engine%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                "serp_item_types": [
                                    "paid",
                                    "organic"
                                ],
                                "se_results_count": 43,
                                "keyword_difficulty": 83,
                                "last_updated_time": "2022-02-27 06:33:36 +00:00",
                                "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                            }
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "top 1000 websites",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-12 22:47:09 +00:00",
                                    "competition": 0.10000000149011612,
                                    "cpc": null,
                                    "search_volume": 10,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 2,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 30
                                        }
                                    ]
                                },
                                "serp_info": {
                                    "se_type": "bing",
                                    "check_url": "https://www.bing.com/search?q=top%201000%20websites&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                    "serp_item_types": [
                                        "organic"
                                    ],
                                    "se_results_count": 39,
                                    "last_updated_time": "2022-02-23 02:00:24 +00:00",
                                    "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                                }
                            },
                            "ranked_serp_element": {
                                "se_type": "bing",
                                "serp_item": {
                                    "se_type": "bing",
                                    "type": "organic",
                                    "rank_group": 1,
                                    "rank_absolute": 1,
                                    "position": "left",
                                    "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
                                    "domain": "dataforseo.com",
                                    "title": "Top 1000 Websites – DataForSEO",
                                    "url": "https://dataforseo.com/top-1000-websites",
                                    "breadcrumb": "https://dataforseo.com/top-1000-websites",
                                    "is_image": false,
                                    "is_video": false,
                                    "is_featured_snippet": false,
                                    "is_malicious": false,
                                    "description": "Top 1000 Websites. Find out how many keywords most popular websites in your country are ranking for. A list of 1000 most visited websites across 80 countries",
                                    "pre_snippet": null,
                                    "extended_snippet": null,
                                    "amp_version": false,
                                    "rating": null,
                                    "highlighted": [
                                        "Top 1000 Websites",
                                        "websites",
                                        "1000",
                                        "websites"
                                    ],
                                    "links": null,
                                    "about_this_result": null,
                                    "main_domain": "dataforseo.com",
                                    "relative_url": "/top-1000-websites",
                                    "etv": 3.0399999618530273,
                                    "estimated_paid_traffic_cost": null,
                                    "rank_changes": {
                                        "previous_rank_absolute": null,
                                        "is_new": true,
                                        "is_up": false,
                                        "is_down": false
                                    }
                                },
                                "check_url": "https://www.bing.com/search?q=top%201000%20websites&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                "serp_item_types": [
                                    "organic"
                                ],
                                "se_results_count": 39,
                                "keyword_difficulty": 53,
                                "last_updated_time": "2022-02-23 02:00:24 +00:00",
                                "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                            }
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "what is api in seo",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-08 15:39:11 +00:00",
                                    "competition": 0.10000000149011612,
                                    "cpc": 0.10000000149011612,
                                    "search_volume": 10,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 2,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2022,
                                            "month": 1,
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                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
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                                        },
                                        {
                                            "year": 2021,
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                                        },
                                        {
                                            "year": 2021,
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                                            "search_volume": 10
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                                        {
                                            "year": 2021,
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                                        {
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                                        {
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                                        {
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                                            "search_volume": 10
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                                        {
                                            "year": 2021,
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                                            "search_volume": 0
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                                        {
                                            "year": 2021,
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                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 30
                                        }
                                    ]
                                },
                                "serp_info": {
                                    "se_type": "bing",
                                    "check_url": "https://www.bing.com/search?q=what%20is%20api%20in%20seo&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                    "serp_item_types": [
                                        "paid",
                                        "featured_snippet",
                                        "people_also_ask",
                                        "organic",
                                        "video",
                                        "related_searches",
                                        "carousel"
                                    ],
                                    "se_results_count": 139000000,
                                    "last_updated_time": "2022-02-20 13:40:33 +00:00",
                                    "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                                }
                            },
                            "ranked_serp_element": {
                                "se_type": "bing",
                                "serp_item": {
                                    "se_type": "bing",
                                    "type": "organic",
                                    "rank_group": 1,
                                    "rank_absolute": 5,
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                                    "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
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                                    "breadcrumb": "https://dataforseo.com/blog/introduction-to-apis-for-seo-software",
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                                    "is_video": false,
                                    "is_featured_snippet": false,
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                                    }
                                },
                                "check_url": "https://www.bing.com/search?q=what%20is%20api%20in%20seo&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                "serp_item_types": [
                                    "paid",
                                    "featured_snippet",
                                    "people_also_ask",
                                    "organic",
                                    "video",
                                    "related_searches",
                                    "carousel"
                                ],
                                "se_results_count": 139000000,
                                "keyword_difficulty": 52,
                                "last_updated_time": "2022-02-20 13:40:33 +00:00",
                                "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                            }
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "google trends api",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-06 04:48:29 +00:00",
                                    "competition": 0.5,
                                    "cpc": 0.5,
                                    "search_volume": 30,
                                    "monthly_searches": [
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                                            "month": 2,
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                                        {
                                            "year": 2022,
                                            "month": 1,
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                                        {
                                            "year": 2021,
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                                        {
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                                            "month": 11,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 20
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                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 10
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                                        {
                                            "year": 2021,
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                                            "search_volume": 20
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                                        {
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                                        {
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                                            "search_volume": 30
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                                        {
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                                            "search_volume": 60
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                                    ]
                                },
                                "serp_info": {
                                    "se_type": "bing",
                                    "check_url": "https://www.bing.com/search?q=google%20trends%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                    "serp_item_types": [
                                        "paid",
                                        "people_also_ask",
                                        "organic",
                                        "related_searches"
                                    ],
                                    "se_results_count": 8120000,
                                    "last_updated_time": "2022-02-07 09:40:41 +00:00",
                                    "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                                }
                            },
                            "ranked_serp_element": {
                                "se_type": "bing",
                                "serp_item": {
                                    "se_type": "bing",
                                    "type": "paid",
                                    "rank_group": 2,
                                    "rank_absolute": 2,
                                    "position": "left",
                                    "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[2]",
                                    "title": "Google Trends Api | Simple Interations | Free Trial. 24/7 Support.",
                                    "domain": "dataforseo.com",
                                    "description": "Ad Easy to Use API for Getting Data from G Trends API. Try Now! Simple Pricing. Pay as you go. All Locations Supported. Clear Stats. Expert support",
                                    "breadcrumb": "https://dataforseo.com/API/G_Trends",
                                    "url": "https://dataforseo.com/apis/google-trends-api?msclkid=246f73c72b7c19db9a9111c7ec0023d8&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_Products&utm_term=google%20trends%20api&utm_content=Google%20Trends%20API",
                                    "highlighted": [
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                                    ],
                                    "extra": null,
                                    "description_rows": null,
                                    "links": null,
                                    "main_domain": "dataforseo.com",
                                    "relative_url": "/apis/google-trends-api?msclkid=246f73c72b7c19db9a9111c7ec0023d8&utm_source=bing&utm_medium=cpc&utm_campaign=N_Search_Products&utm_term=google%20trends%20api&utm_content=Google%20Trends%20API",
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                                    "rank_changes": {
                                        "previous_rank_absolute": null,
                                        "is_new": false,
                                        "is_up": false,
                                        "is_down": false
                                    }
                                },
                                "check_url": "https://www.bing.com/search?q=google%20trends%20api&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
                                "serp_item_types": [
                                    "paid",
                                    "people_also_ask",
                                    "organic",
                                    "related_searches"
                                ],
                                "se_results_count": 8120000,
                                "keyword_difficulty": 52,
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                                "previous_updated_time": "1970-01-01 03:00:00 +00:00"
                            }
                        }
                    ]
                }
            ]
        }
    ]
}

If you want to discover the ranking keywords of a specific page, simply add the filters field with the ranked_serp_element.serp_item.relative_url parameter to the POST body.

Example:

[
    {
        "target": "dataforseo.com",
        "language_name": "English",
        "location_code": 2840,
        "filters": [
            "ranked_serp_element.serp_item.relative_url",
            "=",
            "/blog/backlinks-api-now-in-dataforseo"
        ],
        "limit": 5
    }
]

Comparing rankings and uncovering content gaps

Having access to competitors’ ranking keywords, SEO experts can compare their rankings with those of their rivals for the terms they both target. That will allow analyzing competitors’ content and implementing their best practices.

For example, it’s widely known that Google favors longer content: thus, it’s a good idea for an SEO to compare their content length with competitors’. If they notice that their content is much shorter, they will expand it, which might eventually lead to better rankings.

However, when you have a huge keyword list, manually finding the keywords for which you and your rivals rank gets extremely time-consuming.

With the help of the Domain Intersection endpoint, your tool could find such keywords in a matter of seconds.

The endpoint is pretty straightforward: it provides the keywords for which the two specified domains have search results in Bing SERP. All you have to do is specify your and your competitor’s domains and set the location and language parameters.

Example of the POST request:

[
    {
        "target1": "apple.com",
        "target2": "microsoft.com",
        "language_code": "en",
        "location_code": 2840,
        "limit": 5
    }
]

Along with intersecting keywords, the API response will provide you with the ranking positions of the domains, keyword info for the returned keywords, and the domains’ relative URLs in SERP.

Example of the API response:

{
    "version": "0.1.20220327",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "7.8260 sec.",
    "cost": 0.0105,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03301601-2806-0389-0000-94c4de3ba825",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "7.7591 sec.",
            "cost": 0.0105,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "bing",
                "domain_intersection",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "domain_intersection",
                "se_type": "bing",
                "target1": "apple.com",
                "target2": "microsoft.com",
                "language_code": "en",
                "location_code": 2840,
                "limit": 5
            },
            "result": [
                {
                    "se_type": "bing",
                    "target1": "apple.com",
                    "target2": "microsoft.com",
                    "location_code": 2840,
                    "language_code": "en",
                    "total_count": 434617,
                    "items_count": 5,
                    "items": [
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "the youtube",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-02 13:45:58 +00:00",
                                    "competition": 0.10000000149011612,
                                    "cpc": 0.10000000149011612,
                                    "search_volume": 260,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 400
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 270
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 310
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 270
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 160
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 170
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 230
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 180
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 350
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 300
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 280
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 230
                                        }
                                    ]
                                },
                                "serp_info": null
                            },
                            "first_domain_serp_element": {
                                "se_type": "bing",
                                "type": "organic",
                                "rank_group": 2,
                                "rank_absolute": 3,
                                "position": "left",
                                "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[3]",
                                "domain": "apps.apple.com",
                                "title": "‎YouTube: Watch, Listen, Stream on the App Store",
                                "url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
                                "breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
                                "is_image": false,
                                "is_video": false,
                                "is_featured_snippet": false,
                                "is_malicious": false,
                                "description": "‎Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
                                "pre_snippet": null,
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                                "amp_version": false,
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                                "highlighted": [
                                    "YouTube"
                                ],
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                                "main_domain": "apple.com",
                                "relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
                                "etv": 42.119998931884766,
                                "estimated_paid_traffic_cost": 4.211999893188477,
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                                    "is_new": true,
                                    "is_up": false,
                                    "is_down": false
                                }
                            },
                            "second_domain_serp_element": {
                                "se_type": "bing",
                                "type": "organic",
                                "rank_group": 21,
                                "rank_absolute": 23,
                                "position": "left",
                                "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[23]",
                                "domain": "support.microsoft.com",
                                "title": "Use the YouTube web part - support.microsoft.com",
                                "url": "https://support.microsoft.com/en-us/office/use-the-youtube-web-part-c14fa2c1-71dc-4e52-94b6-b4876742382f",
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                                "is_video": false,
                                "is_featured_snippet": false,
                                "is_malicious": false,
                                "description": "Add a YouTube video. If you're not in edit mode already, click Edit at the top right of the page.. Hover your mouse above or below an existing web part or under the title region, click , and then select the YouTube web part.. Click Add video.. In the toolbox on the right, paste the link or the embed code for the video you want to show in the box under Add a video from YouTube by …",
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                        {
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                            "keyword_data": {
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                                "keyword_info": {
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                                    "last_updated_time": "2022-03-01 17:47:58 +00:00",
                                    "competition": 0.8999999761581421,
                                    "cpc": 0.8999999761581421,
                                    "search_volume": 2190240,
                                    "monthly_searches": [
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                                            "month": 1,
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                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
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                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 2111090
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
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                                        },
                                        {
                                            "year": 2021,
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                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
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                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 2028000
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 2025530
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 2142480
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 2128120
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
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                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 2276750
                                        }
                                    ]
                                },
                                "serp_info": null
                            },
                            "first_domain_serp_element": {
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                                "rank_group": 3,
                                "rank_absolute": 4,
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                                "domain": "apps.apple.com",
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                            },
                            "second_domain_serp_element": {
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                                "position": "left",
                                "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[7]",
                                "domain": "www.microsoft.com",
                                "title": "Get YouTube - Microsoft Store",
                                "url": "https://www.microsoft.com/en-us/p/youtube/9ndp7ktlk7w3",
                                "breadcrumb": "https://www.microsoft.com/en-us/p/youtube/9ndp7ktlk7w3",
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                                "etv": 102722.2578125,
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                                    "is_new": true,
                                    "is_up": false,
                                    "is_down": false
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                            }
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "g-mail",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-08 04:25:47 +00:00",
                                    "competition": 0.8999999761581421,
                                    "cpc": 0.8999999761581421,
                                    "search_volume": 63180,
                                    "monthly_searches": [
                                        {
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                                            "search_volume": 74880
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                                        {
                                            "year": 2022,
                                            "month": 1,
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                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 66000
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                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 59560
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                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 59640
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                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 59590
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                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 58660
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                                        {
                                            "year": 2021,
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                                            "search_volume": 52860
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                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 55590
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                                        {
                                            "year": 2021,
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                                        {
                                            "year": 2021,
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                                        {
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                                            "month": 3,
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                                    ]
                                },
                                "serp_info": null
                            },
                            "first_domain_serp_element": {
                                "se_type": "bing",
                                "type": "organic",
                                "rank_group": 5,
                                "rank_absolute": 5,
                                "position": "left",
                                "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[5]",
                                "domain": "apps.apple.com",
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                                "is_malicious": false,
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                                "pre_snippet": null,
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                                "amp_version": false,
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                                "highlighted": [
                                    "Gmail",
                                    "Gmail",
                                    "Gmail",
                                    "Gmail"
                                ],
                                "links": null,
                                "about_this_result": null,
                                "main_domain": "apple.com",
                                "relative_url": "/us/app/gmail-email-by-google/id422689480",
                                "etv": 2963.14208984375,
                                "estimated_paid_traffic_cost": 2666.827880859375,
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                                }
                            },
                            "second_domain_serp_element": {
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                                "type": "organic",
                                "rank_group": 8,
                                "rank_absolute": 8,
                                "position": "left",
                                "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[8]",
                                "domain": "powerautomate.microsoft.com",
                                "title": "Gmail | Microsoft Power Automate",
                                "url": "https://powerautomate.microsoft.com/en-us/connectors/details/shared_gmail/gmail/",
                                "breadcrumb": "https://powerautomate.microsoft.com/en-us/connectors/details/shared_gmail/gmail",
                                "is_image": false,
                                "is_video": false,
                                "is_featured_snippet": false,
                                "is_malicious": false,
                                "description": "Gmail. Gmail is a web-based email service from Google. With the Gmail connector, you can perform actions such as send or receive e-mail messages, and trigger flows on …",
                                "pre_snippet": null,
                                "extended_snippet": null,
                                "amp_version": false,
                                "rating": null,
                                "highlighted": [
                                    "Gmail",
                                    "Gmail",
                                    "Gmail"
                                ],
                                "links": null,
                                "about_this_result": null,
                                "main_domain": "microsoft.com",
                                "relative_url": "/en-us/connectors/details/shared_gmail/gmail/",
                                "etv": 1244.64599609375,
                                "estimated_paid_traffic_cost": 1120.181396484375,
                                "rank_changes": {
                                    "previous_rank_absolute": null,
                                    "is_new": true,
                                    "is_up": false,
                                    "is_down": false
                                }
                            }
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "gmail",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-02-24 20:48:11 +00:00",
                                    "competition": 0.8999999761581421,
                                    "cpc": 0.8999999761581421,
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                                    "monthly_searches": [
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                                            "year": 2022,
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                                        {
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                                        {
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                                        {
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                                        {
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                                        {
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                                        {
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                                        {
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                                        {
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                                        {
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                                        {
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                                    ]
                                },
                                "serp_info": null
                            },
                            "first_domain_serp_element": {
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                                "type": "organic",
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                                "position": "left",
                                "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
                                "domain": "apps.apple.com",
                                "title": "‎Gmail - Email by Google on the App Store",
                                "url": "https://apps.apple.com/us/app/gmail-email-by-google/id422689480",
                                "breadcrumb": "https://apps.apple.com/us/app/gmail-email-by-google/id422689480",
                                "is_image": false,
                                "is_video": false,
                                "is_featured_snippet": false,
                                "is_malicious": false,
                                "description": "‎The official Gmail app brings the best of Gmail to your iPhone or iPad with robust security, real-time notifications, multiple account support, and search that works across all your mail. With the Gmail app, you can: • Make Gmail your default email app on iOS • …",
                                "pre_snippet": null,
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                                "amp_version": false,
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                                "highlighted": [
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                                ],
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                                "main_domain": "apple.com",
                                "relative_url": "/us/app/gmail-email-by-google/id422689480",
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                            },
                            "second_domain_serp_element": {
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                                "domain": "powerautomate.microsoft.com",
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                                "url": "https://powerautomate.microsoft.com/en-us/connectors/details/shared_gmail/gmail/",
                                "breadcrumb": "https://powerautomate.microsoft.com/en-us/connectors/details/shared_gmail/gmail",
                                "is_image": false,
                                "is_video": false,
                                "is_featured_snippet": false,
                                "is_malicious": false,
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                                "pre_snippet": null,
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                                "main_domain": "microsoft.com",
                                "relative_url": "/en-us/connectors/details/shared_gmail/gmail/",
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                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "homedepot",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-16 07:30:28 +00:00",
                                    "competition": 0.8999999761581421,
                                    "cpc": 0.07000000029802322,
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                                    "monthly_searches": [
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                                        {
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                                        {
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                                        {
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                                        {
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                                        {
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                                        {
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                                        {
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                                        {
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                                        {
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                                        {
                                            "year": 2021,
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                                        {
                                            "year": 2021,
                                            "month": 3,
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                                    ]
                                },
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                            },
                            "first_domain_serp_element": {
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                                "position": "left",
                                "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[12]",
                                "domain": "apps.apple.com",
                                "title": "‎The Home Depot on the App Store",
                                "url": "https://apps.apple.com/us/app/the-home-depot/id342527639",
                                "breadcrumb": "https://apps.apple.com/us/app/the-home-depot/id342527639",
                                "is_image": false,
                                "is_video": false,
                                "is_featured_snippet": false,
                                "is_malicious": false,
                                "description": "Home Depot is the best I shop mostly from Menards and Home Depot. Menards sells a lot of misc items like food, books, DVDs, etc and are okay on hardware items but for most hardware items, …",
                                "pre_snippet": null,
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                                "amp_version": false,
                                "rating": null,
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                                "links": null,
                                "about_this_result": null,
                                "main_domain": "apple.com",
                                "relative_url": "/us/app/the-home-depot/id342527639",
                                "etv": 6114.83349609375,
                                "estimated_paid_traffic_cost": 428.0383605957031,
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                                }
                            },
                            "second_domain_serp_element": {
                                "se_type": "bing",
                                "type": "organic",
                                "rank_group": 25,
                                "rank_absolute": 31,
                                "position": "left",
                                "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[29]",
                                "domain": "www.microsoft.com",
                                "title": "Get The Home Depot - Microsoft Store",
                                "url": "https://www.microsoft.com/en-us/p/the-home-depot/9wzdncrcwp93",
                                "breadcrumb": "https://www.microsoft.com/en-us/p/the-home-depot/9wzdncrcwp93",
                                "is_image": false,
                                "is_video": false,
                                "is_featured_snippet": false,
                                "is_malicious": false,
                                "description": "Apr 21, 2011 · Download this app from Microsoft Store for Windows 10 Mobile, Windows Phone 8.1, Windows Phone 8. See screenshots, read the latest customer reviews, and compare …",
                                "pre_snippet": "Apr 21, 2011",
                                "extended_snippet": null,
                                "amp_version": false,
                                "rating": null,
                                "highlighted": null,
                                "links": null,
                                "about_this_result": null,
                                "main_domain": "microsoft.com",
                                "relative_url": "/en-us/p/the-home-depot/9wzdncrcwp93",
                                "etv": 626.5081176757812,
                                "estimated_paid_traffic_cost": 43.855567932128906,
                                "rank_changes": {
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                                    "is_up": false,
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                            }
                        }
                    ]
                }
            ]
        }
    ]
}

Using the same endpoint, you can also uncover content gaps.

Simply put, content gaps are the keywords your competitor ranks for but you don’t. By finding content gaps and filling them in afterward, SEO experts can instantly improve their website visibility. That’s why tools that can perform keyword gap analysis are in huge demand among experienced SEOs.

With the Domains Intersection endpoint, uncovering content gaps becomes fast and easy.

By default, the endpoint provides keywords for which both specified domains rank within the same SERP. However, it can also be used to discover search terms for which one of the domains ranks while the other doesn’t.

To uncover content gaps, you have to add the intersections parameter to the POST body and set it to false. In this case, you will receive the keywords for which the domain specified as target1 has results in SERP while the domain specified as target2 doesn’t.

Example:

[
    {
        "target1": "apple.com",
        "target2": "microsoft.com",
        "language_code": "en",
        "location_code": 2840,
        "intersections": false,
        "limit": 5
    }
]

The API response:

{
    "version": "0.1.20220327",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "25.0365 sec.",
    "cost": 0.0105,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03301602-2806-0389-0000-7c55fc22cba8",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "24.9877 sec.",
            "cost": 0.0105,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "bing",
                "domain_intersection",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "domain_intersection",
                "se_type": "bing",
                "target1": "apple.com",
                "target2": "microsoft.com",
                "language_code": "en",
                "location_code": 2840,
                "intersections": false,
                "limit": 5
            },
            "result": [
                {
                    "se_type": "bing",
                    "target1": "apple.com",
                    "target2": "microsoft.com",
                    "location_code": 2840,
                    "language_code": "en",
                    "total_count": 2225100,
                    "items_count": 5,
                    "items": [
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "facebook",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-12 23:30:43 +00:00",
                                    "competition": 0.8999999761581421,
                                    "cpc": 0.8700000047683716,
                                    "search_volume": 26022020,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 2,
                                            "search_volume": 25383680
                                        },
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 27590310
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 26350520
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 25613430
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 27901240
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 26513620
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 27032580
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 25310030
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 24425450
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 24908950
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 24521780
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 27259330
                                        }
                                    ]
                                },
                                "serp_info": null
                            },
                            "first_domain_serp_element": {
                                "se_type": "bing",
                                "type": "organic",
                                "rank_group": 2,
                                "rank_absolute": 2,
                                "position": "left",
                                "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[2]",
                                "domain": "apps.apple.com",
                                "title": "‎Facebook on the App Store",
                                "url": "https://apps.apple.com/us/app/facebook/id284882215",
                                "breadcrumb": "https://apps.apple.com/us/app/facebook/id284882215",
                                "is_image": false,
                                "is_video": false,
                                "is_featured_snippet": false,
                                "is_malicious": false,
                                "description": "On Facebook, keeping up with the people who matter most is easy. Discover, enjoy and do more together. • Share what's on your mind, announce major life events through posts and celebrate the everyday moments with Stories. • Express yourself through your profile and posts, watch, react, interact and stay in touch with your friends, throughout.",
                                "pre_snippet": null,
                                "extended_snippet": null,
                                "amp_version": false,
                                "rating": null,
                                "highlighted": [
                                    "Facebook"
                                ],
                                "links": null,
                                "about_this_result": null,
                                "main_domain": "apple.com",
                                "relative_url": "/us/app/facebook/id284882215",
                                "etv": 4215567,
                                "estimated_paid_traffic_cost": 3667543.5,
                                "rank_changes": {
                                    "previous_rank_absolute": null,
                                    "is_new": true,
                                    "is_up": false,
                                    "is_down": false
                                }
                            },
                            "second_domain_serp_element": null
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "youtube tubes",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-02-28 14:26:26 +00:00",
                                    "competition": 0.10000000149011612,
                                    "cpc": 0.10000000149011612,
                                    "search_volume": 10,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 20
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 10
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 0
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 0
                                        }
                                    ]
                                },
                                "serp_info": null
                            },
                            "first_domain_serp_element": {
                                "se_type": "bing",
                                "type": "organic",
                                "rank_group": 6,
                                "rank_absolute": 8,
                                "position": "left",
                                "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[8]",
                                "domain": "apps.apple.com",
                                "title": "‎YouTube: Watch, Listen, Stream on the App Store",
                                "url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
                                "breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
                                "is_image": false,
                                "is_video": false,
                                "is_featured_snippet": false,
                                "is_malicious": false,
                                "description": "‎Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
                                "pre_snippet": null,
                                "extended_snippet": null,
                                "amp_version": false,
                                "rating": null,
                                "highlighted": [
                                    "YouTube",
                                    "videos"
                                ],
                                "links": null,
                                "about_this_result": null,
                                "main_domain": "apple.com",
                                "relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
                                "etv": 0.33799999952316284,
                                "estimated_paid_traffic_cost": 0.033799998462200165,
                                "rank_changes": {
                                    "previous_rank_absolute": null,
                                    "is_new": true,
                                    "is_up": false,
                                    "is_down": false
                                }
                            },
                            "second_domain_serp_element": null
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "yout",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-02-25 10:28:04 +00:00",
                                    "competition": 0.8999999761581421,
                                    "cpc": 0.8999999761581421,
                                    "search_volume": 58750,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 64710
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 63000
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 57220
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 57300
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 55030
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 55530
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 56370
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 56510
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 60090
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 57320
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 64000
                                        },
                                        {
                                            "year": 2021,
                                            "month": 2,
                                            "search_volume": 56920
                                        }
                                    ]
                                },
                                "serp_info": null
                            },
                            "first_domain_serp_element": {
                                "se_type": "bing",
                                "type": "organic",
                                "rank_group": 4,
                                "rank_absolute": 4,
                                "position": "left",
                                "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
                                "domain": "apps.apple.com",
                                "title": "‎YouTube: Watch, Listen, Stream on the App Store",
                                "url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
                                "breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
                                "is_image": false,
                                "is_video": false,
                                "is_featured_snippet": false,
                                "is_malicious": false,
                                "description": "‎Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
                                "pre_snippet": null,
                                "extended_snippet": null,
                                "amp_version": false,
                                "rating": null,
                                "highlighted": [
                                    "YouTube"
                                ],
                                "links": null,
                                "about_this_result": null,
                                "main_domain": "apple.com",
                                "relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
                                "etv": 3871.625,
                                "estimated_paid_traffic_cost": 3484.46240234375,
                                "rank_changes": {
                                    "previous_rank_absolute": null,
                                    "is_new": true,
                                    "is_up": false,
                                    "is_down": false
                                }
                            },
                            "second_domain_serp_element": null
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "youtube s",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-07 11:42:16 +00:00",
                                    "competition": 0.10000000149011612,
                                    "cpc": 0.10000000149011612,
                                    "search_volume": 320,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 2,
                                            "search_volume": 380
                                        },
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 350
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 350
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 250
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 280
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 260
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 260
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 290
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 330
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 260
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 320
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 430
                                        }
                                    ]
                                },
                                "serp_info": null
                            },
                            "first_domain_serp_element": {
                                "se_type": "bing",
                                "type": "organic",
                                "rank_group": 3,
                                "rank_absolute": 4,
                                "position": "left",
                                "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
                                "domain": "apps.apple.com",
                                "title": "‎YouTube: Watch, Listen, Stream on the App Store",
                                "url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
                                "breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
                                "is_image": false,
                                "is_video": false,
                                "is_featured_snippet": false,
                                "is_malicious": false,
                                "description": "‎Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’ s popular in gaming, fashion, beauty, news, learning and more. Subscribe to channels you love, create content of your own, share with friends, and watch on any device. Watch an…",
                                "pre_snippet": null,
                                "extended_snippet": null,
                                "amp_version": false,
                                "rating": null,
                                "highlighted": [
                                    "YouTube",
                                    "s"
                                ],
                                "links": null,
                                "about_this_result": null,
                                "main_domain": "apple.com",
                                "relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
                                "etv": 31.13599967956543,
                                "estimated_paid_traffic_cost": 3.113600015640259,
                                "rank_changes": {
                                    "previous_rank_absolute": null,
                                    "is_new": true,
                                    "is_up": false,
                                    "is_down": false
                                }
                            },
                            "second_domain_serp_element": null
                        },
                        {
                            "se_type": "bing",
                            "keyword_data": {
                                "se_type": "bing",
                                "keyword": "tube youtube",
                                "location_code": 2840,
                                "language_code": "en",
                                "keyword_info": {
                                    "se_type": "bing",
                                    "last_updated_time": "2022-03-11 04:07:59 +00:00",
                                    "competition": 0.5,
                                    "cpc": null,
                                    "search_volume": 3180,
                                    "monthly_searches": [
                                        {
                                            "year": 2022,
                                            "month": 2,
                                            "search_volume": 4480
                                        },
                                        {
                                            "year": 2022,
                                            "month": 1,
                                            "search_volume": 4130
                                        },
                                        {
                                            "year": 2021,
                                            "month": 12,
                                            "search_volume": 3210
                                        },
                                        {
                                            "year": 2021,
                                            "month": 11,
                                            "search_volume": 2440
                                        },
                                        {
                                            "year": 2021,
                                            "month": 10,
                                            "search_volume": 2520
                                        },
                                        {
                                            "year": 2021,
                                            "month": 9,
                                            "search_volume": 2820
                                        },
                                        {
                                            "year": 2021,
                                            "month": 8,
                                            "search_volume": 2470
                                        },
                                        {
                                            "year": 2021,
                                            "month": 7,
                                            "search_volume": 2870
                                        },
                                        {
                                            "year": 2021,
                                            "month": 6,
                                            "search_volume": 2800
                                        },
                                        {
                                            "year": 2021,
                                            "month": 5,
                                            "search_volume": 2850
                                        },
                                        {
                                            "year": 2021,
                                            "month": 4,
                                            "search_volume": 2720
                                        },
                                        {
                                            "year": 2021,
                                            "month": 3,
                                            "search_volume": 3730
                                        }
                                    ]
                                },
                                "serp_info": null
                            },
                            "first_domain_serp_element": {
                                "se_type": "bing",
                                "type": "organic",
                                "rank_group": 3,
                                "rank_absolute": 5,
                                "position": "left",
                                "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[5]",
                                "domain": "apps.apple.com",
                                "title": "‎YouTube: Watch, Listen, Stream on the App Store",
                                "url": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
                                "breadcrumb": "https://apps.apple.com/us/app/youtube-watch-listen-stream/id544007664",
                                "is_image": false,
                                "is_video": false,
                                "is_featured_snippet": false,
                                "is_malicious": false,
                                "description": "‎Get the official YouTube app on iPhones and iPads. See what the world is watching -- from the hottest music videos to what’s popular in gaming, fashion, beauty, news, learning and more. …",
                                "pre_snippet": null,
                                "extended_snippet": null,
                                "amp_version": false,
                                "rating": null,
                                "highlighted": [
                                    "videos"
                                ],
                                "links": null,
                                "about_this_result": null,
                                "main_domain": "apple.com",
                                "relative_url": "/us/app/youtube-watch-listen-stream/id544007664",
                                "etv": 250.62533569335938,
                                "estimated_paid_traffic_cost": null,
                                "rank_changes": {
                                    "previous_rank_absolute": null,
                                    "is_new": true,
                                    "is_up": false,
                                    "is_down": false
                                }
                            },
                            "second_domain_serp_element": null
                        }
                    ]
                }
            ]
        }
    ]
}

Having such functionality in your tool would help SEO specialists expand their keyword lists and create content plans for months ahead.

Estimating keyword difficulty

After uncovering content gaps, an SEO expert will have a large list of keywords to work with. The next question they will ask themselves is, which of these keywords are worth optimizing for? Obviously, some of the terms will be too hard to rank for, and thus creating content around them will only be a waste of time and budget.

So before using a keyword in their content, a smart SEO specialist would first estimate the competition level associated with it. If they noticed that many authoritative websites already dominate search results for the keyword, they would focus on another term.

With all the advanced SEO tools available today, the estimation can be done automatically. Modern tools have simplified this process by providing a variety of valuable keyword metrics SEO experts can rely on. One of the most useful indicators of organic competition is keyword difficulty. Recently, we have added this metric to the responses of our APIs, so you can add it to your Bing competitor analysis tool.

Keyword difficulty is our proprietary metric indicating how difficult it is to rank a page in the top 10 organic search results for a certain keyword. It can take values from 1 to 100, where 1 is easy and 100 is extremely hard. To learn how the metric is calculated, you can check this blog post or this help center guide. For the sake of brevity, we won’t present any formulas here.

The easiest way to calculate keyword difficulty for multiple keywords is by using the Bulk Keyword Difficulty endpoint. It can provide keyword difficulty values for up to 1000 keywords.

Example of the POST request:

[
    {
        "keywords": [
            "how to bathe a cat",
            "why cats are afraid of water",
            "best cat shampoos"
        ],
        "language_code": "en",
        "location_code": 2840
    }
]

Example of the API response:

{
    "version": "0.1.20220327",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.0752 sec.",
    "cost": 0.0103,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03301605-2806-0392-0000-77f4d78014eb",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.0198 sec.",
            "cost": 0.0103,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "bing",
                "bulk_keyword_difficulty",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "bulk_keyword_difficulty",
                "se_type": "bing",
                "keywords": [
                    "how to bathe a cat",
                    "why cats are afraid of water",
                    "best cat shampoos"
                ],
                "language_code": "en",
                "location_code": 2840
            },
            "result": [
                {
                    "se_type": "bing",
                    "location_code": 2840,
                    "language_code": "en",
                    "total_count": 3,
                    "items_count": 3,
                    "items": [
                        {
                            "se_type": "bing",
                            "keyword": "best cat shampoos",
                            "keyword_difficulty": null
                        },
                        {
                            "se_type": "bing",
                            "keyword": "how to bathe a cat",
                            "keyword_difficulty": 52
                        },
                        {
                            "se_type": "bing",
                            "keyword": "why cats are afraid of water",
                            "keyword_difficulty": 40
                        }
                    ]
                }
            ]
        }
    ]
}

Having access to keyword difficulty data in your tool, an SEO expert will be able to quickly assess their chances to rank well for a keyword without having to manually visit competitor websites and analyze them.

Analyzing competitor traffic

Competitor traffic analysis helps SEOs in many ways. By finding out where their rivals are getting the most traffic from, you can learn which traffic sources work best in your industry. That will enable them to focus only on profitable channels, saving time, effort, and budget. That’s why SEO specialists prefer tools that can provide such information.

We offer two endpoints that provide traffic data for Bing — Domain Rank Overview and Bulk Traffic Estimation.

The Domain Rank Overview endpoint provides ranking and traffic data from Bing’s organic and paid search results for the specified domain. You will be able to review the domain ranking distribution in SERPs as well as estimated monthly traffic volume for both organic and paid search results.

Example of the API response:

{
    "version": "0.1.20220327",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.3192 sec.",
    "cost": 0.0101,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03301606-2806-0388-0000-2747c5b832b9",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.2493 sec.",
            "cost": 0.0101,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "bing",
                "domain_rank_overview",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "domain_rank_overview",
                "se_type": "bing",
                "target": "google.com",
                "language_name": "English",
                "location_code": 2840
            },
            "result": [
                {
                    "se_type": "bing",
                    "target": "google.com",
                    "location_code": 2840,
                    "language_code": "en",
                    "total_count": 1,
                    "items_count": 1,
                    "items": [
                        {
                            "se_type": "bing",
                            "location_code": 2840,
                            "language_code": "en",
                            "metrics": {
                                "organic": {
                                    "pos_1": 195644,
                                    "pos_2_3": 326130,
                                    "pos_4_10": 648648,
                                    "pos_11_20": 1146667,
                                    "pos_21_30": 965884,
                                    "pos_31_40": 762364,
                                    "pos_41_50": 375150,
                                    "pos_51_60": 894,
                                    "pos_61_70": 1119,
                                    "pos_71_80": 1170,
                                    "pos_81_90": 1121,
                                    "pos_91_100": 685,
                                    "etv": 68041369.24667427,
                                    "count": 4425476,
                                    "estimated_paid_traffic_cost": 49095947.045557395,
                                    "is_new": 0,
                                    "is_up": 4425476,
                                    "is_down": 0,
                                    "is_lost": 0
                                },
                                "paid": {
                                    "pos_1": 61554,
                                    "pos_2_3": 53949,
                                    "pos_4_10": 20173,
                                    "pos_11_20": 99,
                                    "pos_21_30": 0,
                                    "pos_31_40": 0,
                                    "pos_41_50": 0,
                                    "pos_51_60": 0,
                                    "pos_61_70": 0,
                                    "pos_71_80": 0,
                                    "pos_81_90": 0,
                                    "pos_91_100": 0,
                                    "etv": 609370.8985326663,
                                    "count": 135775,
                                    "estimated_paid_traffic_cost": 323295.6722519547,
                                    "is_new": 0,
                                    "is_up": 0,
                                    "is_down": 0,
                                    "is_lost": 0
                                }
                            }
                        }
                    ]
                }
            ]
        }
    ]
}

The Bulk Traffic Estimation endpoint can return estimated monthly traffic volumes for up to 1,000 specified domains. Along with organic search traffic estimations, you will also get separate values for paid search results, featured snippets, and local packs.

Example of the API response:

{
    "version": "0.1.20220327",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "0.1666 sec.",
    "cost": 0.0102,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03301608-2806-0391-0000-6abeabddb3f9",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "0.1070 sec.",
            "cost": 0.0102,
            "result_count": 1,
            "path": [
                "v3",
                "dataforseo_labs",
                "bing",
                "bulk_traffic_estimation",
                "live"
            ],
            "data": {
                "api": "dataforseo_labs",
                "function": "bulk_traffic_estimation",
                "se_type": "bing",
                "targets": [
                    "google.com",
                    "forbes.com"
                ],
                "language_name": "English",
                "location_code": 2840
            },
            "result": [
                {
                    "se_type": "bing",
                    "location_code": 2840,
                    "language_code": "en",
                    "total_count": 2,
                    "items_count": 2,
                    "items": [
                        {
                            "se_type": "bing",
                            "target": "google.com",
                            "metrics": {
                                "organic": {
                                    "etv": 68041369.24667434,
                                    "count": 4425476
                                },
                                "paid": {
                                    "etv": 609370.8985326663,
                                    "count": 135775
                                },
                                "local_pack": null,
                                "featured_snippet": null
                            }
                        },
                        {
                            "se_type": "bing",
                            "target": "forbes.com",
                            "metrics": {
                                "organic": {
                                    "etv": 2476128.568994984,
                                    "count": 1003824
                                },
                                "paid": {
                                    "etv": 33796.09017691016,
                                    "count": 25812
                                },
                                "local_pack": null,
                                "featured_snippet": null
                            }
                        }
                    ]
                }
            ]
        }
    ]
}

For more in-depth traffic analysis, you can also opt for Traffic Analytics API. This API will empower your instrument with competitor traffic data from SimilarWeb, providing you with:

  1. General information about a competitor’s website: its URL, company name, site description, global, country, and category rank, headquarters info, revenue info, and the number of employees.
  2. Audience insights: total monthly visits, average time spent on site, number of page views, bounce rate percentage, categories the visitors are interested in, other websites the audience visits, and their favorite topics.
  3. Traffic insights: total traffic volume, traffic sources (direct, organic, paid, referring, social), top-performing keywords for each traffic source, traffic by countries, and more.

All you have to do is specify the target website in a POST request.

Example of the POST request:

[
    {
        "target": "bing.com"
    }
]

Example of the API response:

{
    "version": "0.1.20220327",
    "status_code": 20000,
    "status_message": "Ok.",
    "time": "9.0775 sec.",
    "cost": 0.02,
    "tasks_count": 1,
    "tasks_error": 0,
    "tasks": [
        {
            "id": "03301609-2806-0003-0000-adb99e6e7ad4",
            "status_code": 20000,
            "status_message": "Ok.",
            "time": "9.0400 sec.",
            "cost": 0.02,
            "result_count": 1,
            "path": [
                "v3",
                "traffic_analytics",
                "similarweb",
                "live"
            ],
            "data": {
                "api": "traffic_analytics",
                "function": "live",
                "se": "similarweb",
                "target": "bing.com"
            },
            "result": [
                {
                    "site_url": "bing.com",
                    "company_name": "Bing",
                    "site_description": "bing helps you turn information into action, making it faster and easier to go from searching to doing.",
                    "global_rank": {
                        "rank": 29
                    },
                    "country_rank": {
                        "rank": 23,
                        "country": "United States"
                    },
                    "category_rank": {
                        "rank": 3,
                        "category": "computers_electronics_and_technology/search_engines"
                    },
                    "headquarters": {
                        "country": "United States",
                        "state": "Washington",
                        "city": "Redmond"
                    },
                    "revenue": {
                        "revenue_min": 1000000000,
                        "revenue_max": null
                    },
                    "employees": {
                        "employees_min": 1001,
                        "employees_max": 5000
                    },
                    "audience": {
                        "visits": 1083588261,
                        "time_on_site_avg": "00:07:15",
                        "page_views_avg": 5.290776445602547,
                        "bounce_rate": 38.64,
                        "top_categories": [
                            {
                                "title": "Programming and Developer Software",
                                "category_id": "computers_electronics_and_technology/programming_and_developer_software"
                            },
                            {
                                "title": "Other Computers Electronics and Technology",
                                "category_id": "computers_electronics_and_technology/computers_electronics_and_technology"
                            },
                            {
                                "title": "Video Games Consoles and Accessories",
                                "category_id": "games/video_games_consoles_and_accessories"
                            },
                            {
                                "title": "Adult",
                                "category_id": "adult"
                            }
                        ],
                        "other_visited_websites": [
                            "login.live.com",
                            "microsoft.com",
                            "msn.com",
                            "support.microsoft.com",
                            "github.com"
                        ],
                        "top_topics": [
                            "news",
                            "software",
                            "search",
                            "google",
                            "internet"
                        ]
                    },
                    "traffic": {
                        "value": 1083588261,
                        "percent": 100,
                        "countries": [
                            {
                                "country": "United States",
                                "value": 322019473,
                                "percent": 29.72
                            },
                            {
                                "country": "China",
                                "value": 314545505,
                                "percent": 29.03
                            },
                            {
                                "country": "Japan",
                                "value": 43571043,
                                "percent": 4.02
                            },
                            {
                                "country": "Germany",
                                "value": 40848804,
                                "percent": 3.77
                            },
                            {
                                "country": "France",
                                "value": 38513017,
                                "percent": 3.55
                            },
                            {
                                "country": "other",
                                "value": 324101248,
                                "percent": 29.91
                            }
                        ],
                        "sources": {
                            "direct": {
                                "value": 936208225,
                                "percent": 86.4
                            },
                            "search_organic": {
                                "value": 27844254,
                                "percent": 2.57,
                                "top_keywords": [
                                    {
                                        "keyword": "bing",
                                        "value": 13232239,
                                        "percent": 47.52
                                    },
                                    {
                                        "keyword": "必应",
                                        "value": 1557176,
                                        "percent": 5.59
                                    },
                                    {
                                        "keyword": "bing maps",
                                        "value": 1479204,
                                        "percent": 5.31
                                    },
                                    {
                                        "keyword": "bing translator",
                                        "value": 551628,
                                        "percent": 1.98
                                    },
                                    {
                                        "keyword": "bing images",
                                        "value": 311435,
                                        "percent": 1.12
                                    }
                                ]
                            },
                            "search_ad": {
                                "value": 51228,
                                "percent": 0,
                                "top_keywords": null
                            },
                            "referring": {
                                "value": 81511020,
                                "percent": 7.52,
                                "top_referring": [
                                    {
                                        "site": "",
                                        "value": 39541257,
                                        "percent": 48.51,
                                        "percentage_change": 0
                                    },
                                    {
                                        "site": "",
                                        "value": 15585435,
                                        "percent": 19.12,
                                        "percentage_change": 0
                                    },
                                    {
                                        "site": "rewards.microsoft.com",
                                        "value": 5879811,
                                        "percent": 7.21,
                                        "percentage_change": 0
                                    },
                                    {
                                        "site": "f.trafficjunction.com",
                                        "value": 3155032,
                                        "percent": 3.87,
                                        "percentage_change": 0
                                    },
                                    {
                                        "site": "charmsearching.com",
                                        "value": 2914322,
                                        "percent": 3.58,
                                        "percentage_change": 0
                                    }
                                ]
                            },
                            "referral_destination": {
                                "top_destinations": null
                            },
                            "social": {
                                "value": 20528114,
                                "percent": 1.89,
                                "top_socials": [
                                    {
                                        "site": "Youtube",
                                        "value": 10682128,
                                        "percent": 52.04
                                    },
                                    {
                                        "site": "Facebook",
                                        "value": 3678434,
                                        "percent": 17.92
                                    },
                                    {
                                        "site": "Linkedin",
                                        "value": 1369151,
                                        "percent": 6.67
                                    },
                                    {
                                        "site": "WhatsApp Webapp",
                                        "value": 892110,
                                        "percent": 4.35
                                    },
                                    {
                                        "site": "Weibo.com",
                                        "value": 744474,
                                        "percent": 3.63
                                    }
                                ]
                            },
                            "display_ad": {
                                "value": 3227355,
                                "percent": 0.3,
                                "top_publishers": null,
                                "top_ad_networks": [
                                    {
                                        "site": "",
                                        "value": 303373,
                                        "percent": 9.4
                                    },
                                    {
                                        "site": "",
                                        "value": 260266,
                                        "percent": 8.06
                                    },
                                    {
                                        "site": "live.com",
                                        "value": 190277,
                                        "percent": 5.9
                                    },
                                    {
                                        "site": "youtube.com",
                                        "value": 142890,
                                        "percent": 4.43
                                    },
                                    {
                                        "site": "hotzxgirl.com",
                                        "value": 112785,
                                        "percent": 3.49
                                    }
                                ]
                            },
                            "mobile_apps": {
                                "google_play_store": null,
                                "app_store": null
                            },
                            "mail": {
                                "value": 14218061,
                                "percent": 1.31
                            }
                        },
                        "estimated": [
                            {
                                "date": "2021-12-01",
                                "value": 1140859166
                            },
                            {
                                "date": "2022-01-01",
                                "value": 1178415444
                            },
                            {
                                "date": "2022-02-01",
                                "value": 1083588261
                            }
                        ]
                    },
                    "sites": {
                        "similar_sites": [
                            {
                                "site": "google.com",
                                "rank": 1
                            },
                            {
                                "site": "duckduckgo.com",
                                "rank": 6
                            },
                            {
                                "site": "wolframalpha.com",
                                "rank": 121
                            },
                            {
                                "site": "ask.com",
                                "rank": 72
                            },
                            {
                                "site": "dogpile.com",
                                "rank": 277
                            },
                            {
                                "site": "facebook.com",
                                "rank": 1
                            },
                            {
                                "site": "mamma.com",
                                "rank": 1418
                            },
                            {
                                "site": "gigablast.com",
                                "rank": 2437
                            },
                            {
                                "site": "lycos.com",
                                "rank": 734
                            },
                            {
                                "site": "altavista.com",
                                "rank": 4181
                            }
                        ],
                        "similar_sites_by_rank": null
                    },
                    "date": "2022-02-01"
                }
            ]
        }
    ]
}

However, the API provides traffic insights only for websites with at least 5,000 monthly visitors due to SimilarWeb restrictions. If the specified website has fewer visitors, the API will return no data. Thus, this solution won’t work for SEOs who optimize small websites and compete with small competitor sites accordingly.

That’s how our DataForSEO Labs API can help you develop an advanced competitor analysis tool for SEOs who optimize for Bing. Another solution you can build for SEOs working with Bing is a keyword research tool.

Keyword research tool for Bing

Keyword research is the foundation of every SEO strategy. Before creating content, an SEO expert finds relevant keywords for a business to optimize for. That’s what keyword research tools help them with.

Most of such tools work the following way:

1 An SEO specialist specifies their seed keyword. A seed keyword is basically a short-tail term relevant to a business. For example, if a company sells toys for kids, one of its seed keywords might be “kid toys.”

2The tool analyzes the seed keyword and provides keyword ideas relevant to it.

3Along with keywords, it returns valuable keyword information (search volume, keyword difficulty, competition, etc.) so that the specialist can estimate the potential of using each returned keyword idea.

With the Bing endpoints in DataForSEO Labs API, you can easily build a similar keyword research solution yourself.

Using the Related Keywords endpoint, you can get plenty of keyword ideas for a specific seed keyword. This endpoint offers keywords appearing in the “Related searches for” section of Bing SERP.

However, while Bing provides only 8 search terms, the Related Keywords endpoint can find you as many as 4680 keyword ideas. It uses the depth-first search algorithm for queries appearing in the “Related searches for” element of SERP for the specified seed keyword. The higher the depth, the more keywords you can receive in the response. You can set its level from 1 to 4:

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