Global search volume refers to the total number of times a specific keyword or phrase is searched worldwide within a given timeframe, typically measured monthly. It represents the aggregate search demand for that keyword on a global scale, offering insights into the popularity and relevance of the keyword across different regions and languages.
Global search volume data is invaluable for SEO tool developers and digital marketing specialists. With this data, you can visually display worldwide search volumes for specific queries and highlight the countries where these queries are most popular. Furthermore, understanding the distribution of global search volume by country allows you to tailor your SEO and content strategies for different markets and identify untapped opportunities in specific regions.
Using the Keywords Data API, you can easily obtain global search volume values for multiple keywords. Our new Global Search Volume endpoint provides global search volume for up to 1,000 keywords in a single request, along with the distribution of search volume by country.
How does the Global Search Volume endpoint work?
To get the global search volume, we first calculate the clickstream search volume of a keyword across all countries. Clickstream search volume is calculated by multiplying the number of clickstream events by special coefficients. The result is an estimated quantity of searches made with a particular keyword during a month in a specific country. Then, we sum up the clickstream search volume values of the keyword in different countries to obtain the global clickstream search volume.
The API response includes:
- Global search volume values for keywords;
- Distribution of search volume by country;
- Percentage of search volume by country relative to the global search volume.
Getting global search volume for keywords
1 Call the Global Search Volume endpoint
POST: https://api.dataforseo.com/v3/keywords_data/clickstream_data/global_search_volume/live
2 Specify your keywords in the keywords array. You can specify up to 1000 keywords in a single request.
The request should be structured like this:
[
{
"keywords": [
"seo tool",
"keyword tool",
"seo guide",
"marketing campaign"
]
}
]
The result will return as follows:
{
"version": "0.1.20240801",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1969 sec.",
"cost": 0.15,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "08201528-1535-0592-0000-bebb7ce66e1e",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.1320 sec.",
"cost": 0.15,
"result_count": 1,
"path": [
"v3",
"keywords_data",
"clickstream_data",
"global_search_volume",
"live"
],
"data": {
"api": "keywords_data",
"function": "global_search_volume",
"se": "clickstream_data",
"keywords": [
"seo tool",
"keyword tool",
"seo guide",
"marketing campaign"
]
},
"result": [
{
"items_count": 4,
"items": [
{
"keyword": "keyword tool",
"search_volume": 302226,
"country_distribution": [
{
"country_iso_code": "IN",
"search_volume": 48533,
"percentage": 16.05859
},
{
"country_iso_code": "TR",
"search_volume": 29734,
"percentage": 9.83831
},
{
"country_iso_code": "DE",
"search_volume": 29674,
"percentage": 9.81852
},
{
"country_iso_code": "US",
"search_volume": 25190,
"percentage": 8.33505
},
{
"country_iso_code": "ID",
"search_volume": 20373,
"percentage": 6.74108
},
{
"country_iso_code": "VN",
"search_volume": 19198,
"percentage": 6.35249
},
{
"country_iso_code": "PK",
"search_volume": 15600,
"percentage": 5.16169
},
{
"country_iso_code": "BD",
"search_volume": 12800,
"percentage": 4.23523
},
{
"country_iso_code": "MA",
"search_volume": 8163,
"percentage": 2.70101
},
{
"country_iso_code": "BR",
"search_volume": 7744,
"percentage": 2.56262
},
{
"country_iso_code": "EG",
"search_volume": 6933,
"percentage": 2.29408
},
{
"country_iso_code": "MX",
"search_volume": 6562,
"percentage": 2.1713
},
{
"country_iso_code": "GB",
"search_volume": 5901,
"percentage": 1.95265
},
{
"country_iso_code": "ES",
"search_volume": 5487,
"percentage": 1.81572
},
{
"country_iso_code": "IT",
"search_volume": 3870,
"percentage": 1.28055
},
{
"country_iso_code": "TH",
"search_volume": 3647,
"percentage": 1.2069
},
{
"country_iso_code": "FR",
"search_volume": 3446,
"percentage": 1.14042
},
{
"country_iso_code": "NL",
"search_volume": 2814,
"percentage": 0.9312
},
{
"country_iso_code": "JP",
"search_volume": 2800,
"percentage": 0.92646
},
{
"country_iso_code": "PH",
"search_volume": 2079,
"percentage": 0.68809
},
{
"country_iso_code": "AE",
"search_volume": 2076,
"percentage": 0.68693
},
{
"country_iso_code": "UA",
"search_volume": 1829,
"percentage": 0.60518
},
{
"country_iso_code": "CN",
"search_volume": 1800,
"percentage": 0.59558
},
{
"country_iso_code": "AZ",
"search_volume": 1706,
"percentage": 0.5647
},
{
"country_iso_code": "CO",
"search_volume": 1579,
"percentage": 0.52248
},
{
"country_iso_code": "CA",
"search_volume": 1565,
"percentage": 0.51813
},
{
"country_iso_code": "DZ",
"search_volume": 1493,
"percentage": 0.49417
},
{
"country_iso_code": "IR",
"search_volume": 1400,
"percentage": 0.46323
},
{
"country_iso_code": "PL",
"search_volume": 1357,
"percentage": 0.44903
},
{
"country_iso_code": "AU",
"search_volume": 1333,
"percentage": 0.44111
},
{
"country_iso_code": "RU",
"search_volume": 1303,
"percentage": 0.43144
},
{
"country_iso_code": "NG",
"search_volume": 1120,
"percentage": 0.37058
},
{
"country_iso_code": "SA",
"search_volume": 1060,
"percentage": 0.35095
},
{
"country_iso_code": "ZA",
"search_volume": 1058,
"percentage": 0.35023
},
{
"country_iso_code": "FI",
"search_volume": 958,
"percentage": 0.31728
},
{
"country_iso_code": "KH",
"search_volume": 924,
"percentage": 0.30601
},
{
"country_iso_code": "MY",
"search_volume": 914,
"percentage": 0.30262
},
{
"country_iso_code": "TW",
"search_volume": 833,
"percentage": 0.27562
},
{
"country_iso_code": "PT",
"search_volume": 782,
"percentage": 0.25891
},
{
"country_iso_code": "LK",
"search_volume": 778,
"percentage": 0.25773
},
{
"country_iso_code": "AR",
"search_volume": 764,
"percentage": 0.25298
},
{
"country_iso_code": "KE",
"search_volume": 741,
"percentage": 0.24526
},
{
"country_iso_code": "RS",
"search_volume": 729,
"percentage": 0.24121
},
{
"country_iso_code": "IE",
"search_volume": 707,
"percentage": 0.2341
},
{
"country_iso_code": "CH",
"search_volume": 629,
"percentage": 0.20815
},
{
"country_iso_code": "BE",
"search_volume": 621,
"percentage": 0.20572
},
{
"country_iso_code": "NP",
"search_volume": 600,
"percentage": 0.19853
},
{
"country_iso_code": "PE",
"search_volume": 576,
"percentage": 0.1907
},
{
"country_iso_code": "HU",
"search_volume": 447,
"percentage": 0.14798
},
{
"country_iso_code": "TN",
"search_volume": 440,
"percentage": 0.14581
},
{
"country_iso_code": "SE",
"search_volume": 434,
"percentage": 0.14382
},
{
"country_iso_code": "DK",
"search_volume": 387,
"percentage": 0.12805
},
{
"country_iso_code": "AT",
"search_volume": 374,
"percentage": 0.12375
},
{
"country_iso_code": "SG",
"search_volume": 361,
"percentage": 0.11964
},
{
"country_iso_code": "JO",
"search_volume": 343,
"percentage": 0.11366
},
{
"country_iso_code": "GR",
"search_volume": 340,
"percentage": 0.11253
},
{
"country_iso_code": "BG",
"search_volume": 301,
"percentage": 0.0999
},
{
"country_iso_code": "CZ",
"search_volume": 297,
"percentage": 0.09827
},
{
"country_iso_code": "KR",
"search_volume": 296,
"percentage": 0.09797
},
{
"country_iso_code": "RO",
"search_volume": 296,
"percentage": 0.09808
},
{
"country_iso_code": "NO",
"search_volume": 282,
"percentage": 0.0935
},
{
"country_iso_code": "CL",
"search_volume": 271,
"percentage": 0.0897
},
{
"country_iso_code": "IQ",
"search_volume": 266,
"percentage": 0.08823
},
{
"country_iso_code": "YE",
"search_volume": 266,
"percentage": 0.08823
},
{
"country_iso_code": "VE",
"search_volume": 264,
"percentage": 0.08743
},
{
"country_iso_code": "LY",
"search_volume": 238,
"percentage": 0.07902
},
{
"country_iso_code": "HR",
"search_volume": 224,
"percentage": 0.07431
},
{
"country_iso_code": "HK",
"search_volume": 220,
"percentage": 0.07293
},
{
"country_iso_code": "EC",
"search_volume": 218,
"percentage": 0.07213
},
{
"country_iso_code": "BO",
"search_volume": 210,
"percentage": 0.06973
},
{
"country_iso_code": "SV",
"search_volume": 183,
"percentage": 0.06074
},
{
"country_iso_code": "LT",
"search_volume": 177,
"percentage": 0.05876
},
{
"country_iso_code": "NZ",
"search_volume": 174,
"percentage": 0.05768
},
{
"country_iso_code": "IL",
"search_volume": 146,
"percentage": 0.04861
},
{
"country_iso_code": "DO",
"search_volume": 142,
"percentage": 0.04704
},
{
"country_iso_code": null,
"search_volume": 137,
"percentage": 0.04544
},
{
"country_iso_code": "CM",
"search_volume": 133,
"percentage": 0.04412
},
{
"country_iso_code": "TZ",
"search_volume": 133,
"percentage": 0.04412
},
{
"country_iso_code": "LB",
"search_volume": 133,
"percentage": 0.04412
},
{
"country_iso_code": "ET",
"search_volume": 133,
"percentage": 0.04412
},
{
"country_iso_code": "OM",
"search_volume": 130,
"percentage": 0.04312
},
{
"country_iso_code": "LV",
"search_volume": 124,
"percentage": 0.04111
},
{
"country_iso_code": "PR",
"search_volume": 109,
"percentage": 0.03637
},
{
"country_iso_code": "CY",
"search_volume": 106,
"percentage": 0.03535
},
{
"country_iso_code": "EE",
"search_volume": 100,
"percentage": 0.03309
},
{
"country_iso_code": "SN",
"search_volume": 100,
"percentage": 0.03309
},
{
"country_iso_code": "QA",
"search_volume": 91,
"percentage": 0.03014
},
{
"country_iso_code": "BY",
"search_volume": 82,
"percentage": 0.02744
},
{
"country_iso_code": "NI",
"search_volume": 79,
"percentage": 0.02614
},
{
"country_iso_code": "ZM",
"search_volume": 66,
"percentage": 0.02206
},
{
"country_iso_code": "UZ",
"search_volume": 66,
"percentage": 0.02206
},
{
"country_iso_code": "MM",
"search_volume": 66,
"percentage": 0.02206
},
{
"country_iso_code": "BJ",
"search_volume": 66,
"percentage": 0.02206
},
{
"country_iso_code": "AF",
"search_volume": 66,
"percentage": 0.02206
},
{
"country_iso_code": "SY",
"search_volume": 66,
"percentage": 0.02206
},
{
"country_iso_code": "PS",
"search_volume": 66,
"percentage": 0.02206
},
{
"country_iso_code": "UG",
"search_volume": 66,
"percentage": 0.02206
},
{
"country_iso_code": "CD",
"search_volume": 66,
"percentage": 0.02206
},
{
"country_iso_code": "MD",
"search_volume": 65,
"percentage": 0.0217
},
{
"country_iso_code": "GT",
"search_volume": 64,
"percentage": 0.02142
},
{
"country_iso_code": "TG",
"search_volume": 56,
"percentage": 0.01883
},
{
"country_iso_code": "UY",
"search_volume": 53,
"percentage": 0.01759
},
{
"country_iso_code": "GE",
"search_volume": 49,
"percentage": 0.01638
},
{
"country_iso_code": "MO",
"search_volume": 49,
"percentage": 0.01627
},
{
"country_iso_code": "AL",
"search_volume": 45,
"percentage": 0.01494
},
{
"country_iso_code": "BH",
"search_volume": 42,
"percentage": 0.01392
},
{
"country_iso_code": "MK",
"search_volume": 41,
"percentage": 0.01384
},
{
"country_iso_code": "MN",
"search_volume": 36,
"percentage": 0.01205
},
{
"country_iso_code": "CR",
"search_volume": 34,
"percentage": 0.01125
},
{
"country_iso_code": "JM",
"search_volume": 31,
"percentage": 0.01042
},
{
"country_iso_code": "TT",
"search_volume": 26,
"percentage": 0.00866
},
{
"country_iso_code": "LU",
"search_volume": 25,
"percentage": 0.00841
},
{
"country_iso_code": "NR",
"search_volume": 0,
"percentage": 0
}
]
},
{
"keyword": "marketing campaign",
"search_volume": 17805,
"country_distribution": [
{
"country_iso_code": "US",
"search_volume": 4381,
"percentage": 24.60487
},
{
"country_iso_code": "GB",
"search_volume": 1727,
"percentage": 9.7007
},
{
"country_iso_code": "IN",
"search_volume": 1586,
"percentage": 8.91115
},
{
"country_iso_code": "ID",
"search_volume": 1280,
"percentage": 7.18882
},
{
"country_iso_code": "TH",
"search_volume": 781,
"percentage": 4.38958
},
{
"country_iso_code": "CA",
"search_volume": 751,
"percentage": 4.22156
},
{
"country_iso_code": "VN",
"search_volume": 616,
"percentage": 3.46196
},
{
"country_iso_code": "PH",
"search_volume": 519,
"percentage": 2.91952
},
{
"country_iso_code": "JP",
"search_volume": 466,
"percentage": 2.62093
},
{
"country_iso_code": "AU",
"search_volume": 463,
"percentage": 2.60408
},
{
"country_iso_code": "HK",
"search_volume": 440,
"percentage": 2.47584
},
{
"country_iso_code": "ES",
"search_volume": 403,
"percentage": 2.26616
},
{
"country_iso_code": "SA",
"search_volume": 385,
"percentage": 2.16601
},
{
"country_iso_code": "FI",
"search_volume": 319,
"percentage": 1.79487
},
{
"country_iso_code": "FR",
"search_volume": 313,
"percentage": 1.75976
},
{
"country_iso_code": "SE",
"search_volume": 289,
"percentage": 1.62731
},
{
"country_iso_code": "PK",
"search_volume": 266,
"percentage": 1.49767
},
{
"country_iso_code": "BD",
"search_volume": 200,
"percentage": 1.12325
},
{
"country_iso_code": "AE",
"search_volume": 194,
"percentage": 1.09283
},
{
"country_iso_code": "MX",
"search_volume": 166,
"percentage": 0.93277
},
{
"country_iso_code": "TR",
"search_volume": 154,
"percentage": 0.86491
},
{
"country_iso_code": "CN",
"search_volume": 133,
"percentage": 0.74884
},
{
"country_iso_code": "EG",
"search_volume": 133,
"percentage": 0.74884
},
{
"country_iso_code": "PL",
"search_volume": 123,
"percentage": 0.69267
},
{
"country_iso_code": "IE",
"search_volume": 117,
"percentage": 0.66225
},
{
"country_iso_code": "IT",
"search_volume": 113,
"percentage": 0.63885
},
{
"country_iso_code": "MY",
"search_volume": 101,
"percentage": 0.57052
},
{
"country_iso_code": "NL",
"search_volume": 97,
"percentage": 0.54478
},
{
"country_iso_code": "NO",
"search_volume": 94,
"percentage": 0.52887
},
{
"country_iso_code": "ZA",
"search_volume": 88,
"percentage": 0.49517
},
{
"country_iso_code": "RS",
"search_volume": 81,
"percentage": 0.45492
},
{
"country_iso_code": "BE",
"search_volume": 77,
"percentage": 0.4362
},
{
"country_iso_code": "AM",
"search_volume": 72,
"percentage": 0.40484
},
{
"country_iso_code": "TW",
"search_volume": 69,
"percentage": 0.38986
},
{
"country_iso_code": "KH",
"search_volume": 66,
"percentage": 0.37067
},
{
"country_iso_code": "OM",
"search_volume": 65,
"percentage": 0.36599
},
{
"country_iso_code": "LV",
"search_volume": 62,
"percentage": 0.34868
},
{
"country_iso_code": "RO",
"search_volume": 59,
"percentage": 0.33276
},
{
"country_iso_code": "NZ",
"search_volume": 58,
"percentage": 0.32621
},
{
"country_iso_code": "JO",
"search_volume": 57,
"percentage": 0.32153
},
{
"country_iso_code": "TN",
"search_volume": 55,
"percentage": 0.30936
},
{
"country_iso_code": "DO",
"search_volume": 47,
"percentage": 0.26584
},
{
"country_iso_code": "LK",
"search_volume": 45,
"percentage": 0.25694
},
{
"country_iso_code": "AL",
"search_volume": 45,
"percentage": 0.25367
},
{
"country_iso_code": "SG",
"search_volume": 45,
"percentage": 0.25367
},
{
"country_iso_code": "BH",
"search_volume": 42,
"percentage": 0.23635
},
{
"country_iso_code": "MT",
"search_volume": 40,
"percentage": 0.22746
},
{
"country_iso_code": "SV",
"search_volume": 36,
"percentage": 0.20593
},
{
"country_iso_code": "AR",
"search_volume": 34,
"percentage": 0.19517
},
{
"country_iso_code": "JM",
"search_volume": 31,
"percentage": 0.17691
},
{
"country_iso_code": null,
"search_volume": 2,
"percentage": 0.0117
}
]
},
{
"keyword": "seo tool",
"search_volume": 13975,
"country_distribution": [
{
"country_iso_code": "IN",
"search_volume": 2986,
"percentage": 21.3715
},
{
"country_iso_code": "US",
"search_volume": 1432,
"percentage": 10.24866
},
{
"country_iso_code": "DE",
"search_volume": 1413,
"percentage": 10.11091
},
{
"country_iso_code": "PK",
"search_volume": 1000,
"percentage": 7.15564
},
{
"country_iso_code": "GB",
"search_volume": 575,
"percentage": 4.11986
},
{
"country_iso_code": "IT",
"search_volume": 569,
"percentage": 4.07215
},
{
"country_iso_code": "VN",
"search_volume": 528,
"percentage": 3.78056
},
{
"country_iso_code": "BD",
"search_volume": 466,
"percentage": 3.3393
},
{
"country_iso_code": "TR",
"search_volume": 462,
"percentage": 3.3071
},
{
"country_iso_code": "PH",
"search_volume": 371,
"percentage": 2.65713
},
{
"country_iso_code": "KE",
"search_volume": 370,
"percentage": 2.65176
},
{
"country_iso_code": "AE",
"search_volume": 324,
"percentage": 2.32081
},
{
"country_iso_code": "FR",
"search_volume": 313,
"percentage": 2.2421
},
{
"country_iso_code": "EG",
"search_volume": 266,
"percentage": 1.90817
},
{
"country_iso_code": "AU",
"search_volume": 231,
"percentage": 1.65891
},
{
"country_iso_code": "CA",
"search_volume": 187,
"percentage": 1.34466
},
{
"country_iso_code": "ZA",
"search_volume": 176,
"percentage": 1.26237
},
{
"country_iso_code": "RS",
"search_volume": 162,
"percentage": 1.15921
},
{
"country_iso_code": "TW",
"search_volume": 138,
"percentage": 0.99344
},
{
"country_iso_code": "TH",
"search_volume": 130,
"percentage": 0.93202
},
{
"country_iso_code": "AT",
"search_volume": 124,
"percentage": 0.89207
},
{
"country_iso_code": "PL",
"search_volume": 123,
"percentage": 0.88253
},
{
"country_iso_code": "HK",
"search_volume": 110,
"percentage": 0.78831
},
{
"country_iso_code": "ID",
"search_volume": 106,
"percentage": 0.76327
},
{
"country_iso_code": "CH",
"search_volume": 104,
"percentage": 0.75015
},
{
"country_iso_code": "MY",
"search_volume": 101,
"percentage": 0.72689
},
{
"country_iso_code": "GE",
"search_volume": 99,
"percentage": 0.709
},
{
"country_iso_code": "NL",
"search_volume": 97,
"percentage": 0.6941
},
{
"country_iso_code": "DK",
"search_volume": 96,
"percentage": 0.69231
},
{
"country_iso_code": "LK",
"search_volume": 91,
"percentage": 0.65534
},
{
"country_iso_code": "MX",
"search_volume": 83,
"percentage": 0.59392
},
{
"country_iso_code": "ES",
"search_volume": 80,
"percentage": 0.57722
},
{
"country_iso_code": "IL",
"search_volume": 73,
"percentage": 0.52534
},
{
"country_iso_code": "PT",
"search_volume": 71,
"percentage": 0.50865
},
{
"country_iso_code": "NP",
"search_volume": 66,
"percentage": 0.47704
},
{
"country_iso_code": "CN",
"search_volume": 66,
"percentage": 0.47704
},
{
"country_iso_code": "IQ",
"search_volume": 66,
"percentage": 0.47704
},
{
"country_iso_code": "SI",
"search_volume": 63,
"percentage": 0.45617
},
{
"country_iso_code": "LT",
"search_volume": 59,
"percentage": 0.42338
},
{
"country_iso_code": "CO",
"search_volume": 46,
"percentage": 0.33214
},
{
"country_iso_code": "AL",
"search_volume": 45,
"percentage": 0.3232
},
{
"country_iso_code": "PA",
"search_volume": 43,
"percentage": 0.31366
},
{
"country_iso_code": "AR",
"search_volume": 34,
"percentage": 0.24866
},
{
"country_iso_code": null,
"search_volume": 10,
"percentage": 0.07633
}
]
},
{
"keyword": "seo guide",
"search_volume": 3119,
"country_distribution": [
{
"country_iso_code": "GB",
"search_volume": 575,
"percentage": 18.45648
},
{
"country_iso_code": "US",
"search_volume": 505,
"percentage": 16.20452
},
{
"country_iso_code": "IN",
"search_volume": 280,
"percentage": 8.9758
},
{
"country_iso_code": "MY",
"search_volume": 203,
"percentage": 6.5128
},
{
"country_iso_code": "KE",
"search_volume": 185,
"percentage": 5.93845
},
{
"country_iso_code": "DE",
"search_volume": 176,
"percentage": 5.66063
},
{
"country_iso_code": "SE",
"search_volume": 144,
"percentage": 4.64284
},
{
"country_iso_code": "PK",
"search_volume": 133,
"percentage": 4.27419
},
{
"country_iso_code": "CA",
"search_volume": 125,
"percentage": 4.01507
},
{
"country_iso_code": "AU",
"search_volume": 115,
"percentage": 3.71587
},
{
"country_iso_code": "FR",
"search_volume": 104,
"percentage": 3.34722
},
{
"country_iso_code": "BG",
"search_volume": 100,
"percentage": 3.22434
},
{
"country_iso_code": "NL",
"search_volume": 97,
"percentage": 3.10947
},
{
"country_iso_code": "VN",
"search_volume": 88,
"percentage": 2.82096
},
{
"country_iso_code": "BR",
"search_volume": 87,
"percentage": 2.78891
},
{
"country_iso_code": "MX",
"search_volume": 83,
"percentage": 2.66068
},
{
"country_iso_code": "EG",
"search_volume": 66,
"percentage": 2.13709
},
{
"country_iso_code": "SG",
"search_volume": 45,
"percentage": 1.44788
},
{
"country_iso_code": null,
"search_volume": 2,
"percentage": 0.06678
}
]
}
]
}
]
}
]
}
In the items array, you can find objects with global search volume and distribution of search volume by countries for each keyword. The search_volume field contains a global search volume value.
Within the country_distribution array, you can find objects that contain the following fields:
country_iso_code– contains the ISO country code of the location;search_volume– search volume rate for a keyword in a specific country;percentage– percentage of search volume relative to the global search volume of a keyword.
As you can see, the DataForSEO Global Search Volume endpoint is a great solution for quickly obtaining global search volume for keywords.