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18 Oct

Hotels Pack

by Danil Tivikov
in
Comments

Hotels Pack

The Hotels Pack feature on Google SERP is displayed for searches related to lodging, accomodation or places to stay in a specific location. Similarly to Local Pack, this Google SERP feature shows a map of the relevant area. However, it also provides prices pinned to the locations of the discovered accommodations. Also, unlike Local Pack results, which display three local establishments directly in SERP, Hotels Pack shows four hotels or lodgings with their name, price, review rating, and additional service options.

 

In DataForSEO SERP API responses, accommodations from the hotels pack are returned as structured items – “hotels_pack_element”:

hotel pack item

Type | hotels_pack_element

hotel pack price

Price | £28

hotel pack title

Title | Ibis Styles London Kensington

hotel pack description

Description | Free Wi-Fi Free breakfast

hotel pack rating

Rating | rating_type, value, votes_count, rating_max

window feature hotel
Element in SERP API

{
    "type":"hotels_pack",
    "rank_group": 1,
    "rank_absolute": 6,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[2]/div[1]/div[2]/div[2]/div[1]/div[1]/div[2]/div[1]/div[1]",
    "title":"Places to Stay | London",
    "date_from":"2021-03-29",
    "date_to":"2021-03-30",
    "items":[
        {
            "type":"hotels_pack_element",
            "price":"£28",
            "title":"Ibis Styles London Kensington",
            "description":"Free Wi-Fi Free breakfast \n",
            "hotel_identifier":"CgoIuuav9KbOg9kvEAE",
            "domain":"www.google.co.uk",
            "url": "https://www.google.co.uk/travel/hotels/London/entity/CgoI-_DV8uWFs5VvEAE?g2lb=2502548,2503781,4258168,4270442,4306835,4317915,4328159,4371334,4401769,4419364,4463666,4482194,4482438,4486153,4491350,4499600,4511371,4270859,4284970,4291517&hl=en-GB&gl=uk&ap=aAE&grf=Es4JCiwIDhIoEiZyJCoiCgcI5Q8QAxgdEgcI5Q8QAxgeIAAwHkDKAkoHCOUPEAMYBBILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAgSDAgKEAIoAToEWgIIAhIMCAoQAigBOgRaAggBEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxIKCAQoAToEIgIQARILCCgoAToFygICCAESCwgTKAI6BZoBAggBEgQIHygDGjoIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIICBIGCgRaAggCEgYKBFoCCAESBgoEWgIIAxIGCgRaAggHGgIIAhoCCAQaCwgTEgcKBZoBAggBGgIIDho_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&q=place+to+stay+in+london&rp=EPvw1fLlhbOVbxC5nbOhwZmPn5EBEMujkK2t2tuIoQEQqsyXsbLfss8SOAFAAEgCogEGTG9uZG9uwAEDyAEA&ictx=1",
            "is_paid":false,
            "rating":{
                "rating_type":"Max5",
                "value": 3.7,
                "votes_count": 897,
                "rating_max": 5
            }
        },
        {
            "type":"hotels_pack_element",
            "price":"£44",
            "title":"Grand Royale London Hyde Park",
            "description":"Free Wi-Fi \n",
            "hotel_identifier":"ChoI7vrv6_WwzZzDARoNL2cvMTFyOXR4M2tuMhAB",
            "domain":"www.google.co.uk",
            "url": "https://www.google.co.uk/travel/hotels/London/entity/CgsIuZ2zocGZj5-RARAB?g2lb=2502548,2503781,4258168,4270442,4306835,4317915,4328159,4371334,4401769,4419364,4463666,4482194,4482438,4486153,4491350,4499600,4511371,4270859,4284970,4291517&hl=en-GB&gl=uk&ap=aAE&grf=Es4JCiwIDhIoEiZyJCoiCgcI5Q8QAxgdEgcI5Q8QAxgeIAAwHkDKAkoHCOUPEAMYBBILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAgSDAgKEAIoAToEWgIIAhIMCAoQAigBOgRaAggBEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxIKCAQoAToEIgIQARILCCgoAToFygICCAESCwgTKAI6BZoBAggBEgQIHygDGjoIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIICBIGCgRaAggCEgYKBFoCCAESBgoEWgIIAxIGCgRaAggHGgIIAhoCCAQaCwgTEgcKBZoBAggBGgIIDho_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&q=place+to+stay+in+london&rp=EPvw1fLlhbOVbxC5nbOhwZmPn5EBEMujkK2t2tuIoQEQqsyXsbLfss8SOAFAAEgCogEGTG9uZG9uwAEDyAEA&ictx=1",
            "is_paid":"false",
                "rating":{
                "rating_type":"Max5",
                "value": 3.9,
                "votes_count": 1304,
                "rating_max": 5
            }
        },
        {
            "type":"hotels_pack_element",
            "price":"£19",
            "title":"SoHostel",
            "description":"Free Wi-Fi \n",
            "hotel_identifier":"hoIpLCr95T4krHzARoNL2cvMTFiNjM2N25wZhAB",
            "domain":"www.google.co.uk",
            "url": "https://www.google.co.uk/travel/hotels/London/entity/CgsIy6OQra3a24ihARAB?g2lb=2502548,2503781,4258168,4270442,4306835,4317915,4328159,4371334,4401769,4419364,4463666,4482194,4482438,4486153,4491350,4499600,4511371,4270859,4284970,4291517&hl=en-GB&gl=uk&ap=aAE&grf=Es4JCiwIDhIoEiZyJCoiCgcI5Q8QAxgdEgcI5Q8QAxgeIAAwHkDKAkoHCOUPEAMYBBILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAgSDAgKEAIoAToEWgIIAhIMCAoQAigBOgRaAggBEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxIKCAQoAToEIgIQARILCCgoAToFygICCAESCwgTKAI6BZoBAggBEgQIHygDGjoIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIICBIGCgRaAggCEgYKBFoCCAESBgoEWgIIAxIGCgRaAggHGgIIAhoCCAQaCwgTEgcKBZoBAggBGgIIDho_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&q=place+to+stay+in+london&rp=EPvw1fLlhbOVbxC5nbOhwZmPn5EBEMujkK2t2tuIoQEQqsyXsbLfss8SOAFAAEgCogEGTG9uZG9uwAEDyAEA&ictx=1",
            "is_paid":"false",
            "rating":{
                "rating_type":"Max5",
                "value": 4.1,
                "votes_count": 1206,
                "rating_max": 5
            }
        },
        {
            "type":"hotels_pack_element",
            "price":"£22",
            "title":"Smart Hyde Park View",
            "description":"Free Wi-Fi Free breakfast \n",
            "hotel_identifier":"ChkI-JHp7LjVo4V7Gg0vZy8xMWYzYnhndDA5EAE",
            "domain":"www.google.co.uk",
            "url": "https://www.google.co.uk/travel/hotels/London/entity/CgoIqsyXsbLfss8SEAE?g2lb=2502548,2503781,4258168,4270442,4306835,4317915,4328159,4371334,4401769,4419364,4463666,4482194,4482438,4486153,4491350,4499600,4511371,4270859,4284970,4291517&hl=en-GB&gl=uk&ap=aAE&grf=Es4JCiwIDhIoEiZyJCoiCgcI5Q8QAxgdEgcI5Q8QAxgeIAAwHkDKAkoHCOUPEAMYBBILCCkoAToF0gICCAESCggHKAE6BDoCIAESCggCKAE6BBICCAESDAgKEAIoAToEWgIIBhIMCAoQAigBOgRaAggJEgwIChACKAE6BFoCCAgSDAgKEAIoAToEWgIIAhIMCAoQAigBOgRaAggBEgwIChACKAE6BFoCCAMSDAgKEAIoAToEWgIIBxIKCAQoAToEIgIQARILCCgoAToFygICCAESCwgTKAI6BZoBAggBEgQIHygDGjoIChIGCgRaAggGEgYKBFoCCAkSBgoEWgIICBIGCgRaAggCEgYKBFoCCAESBgoEWgIIAxIGCgRaAggHGgIIAhoCCAQaCwgTEgcKBZoBAggBGgIIDho_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&q=place+to+stay+in+london&rp=EPvw1fLlhbOVbxC5nbOhwZmPn5EBEMujkK2t2tuIoQEQqsyXsbLfss8SOAFAAEgCogEGTG9uZG9uwAEDyAEA&ictx=1",
            "is_paid":"false",
            "rating":{
                "rating_type":"Max5",
                "value": 3.3,
                "votes_count": 1038,
                "rating_max": 5
            }
        }
    ],
    "rectangle": null
}
Danil Tivikov

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