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18 Oct

Local services

by Danil Tivikov
in
Comments

Local services

Local service ads (LSA) on Google SERP are displayed for searches related to businesses that provide services in a specific area, such as locksmiths, HVAC, plumbers, legal and financial consultancies, and more. Similar to PPC ads, this feature appears at the top of Google SERP. However, it is put above both paid and organic results. Local service ads display information about a service provider generated using data from their business profile. Designed to help businesses generate more leads, this SERP feature offers contact details upon clicking on the result.

 

In DataForSEO SERP API responses, data about each service provider from the LSA feature is returned in the form of a structured item -“local_services_element”.

local services element

Type | local_services_element

local services title

Title | title

local services description

Description | description

local services rating

Rating | rating_type, value, votes_count, rating_max

local services
Element in SERP API

{
    "type":"local_services",
    "rank_group": 1,
    "rank_absolute":1,
    "position":"left",
    "xpath": "/html[1]/body[1]/div[7]/div[1]/div[9]/div[1]/div[1]/div[1]/div[3]/div[1]/div[1]",
    "title":"GOOGLE SCREENED|Personal Injury Lawyers nearby",
    "url": "https://www.google.com/search?q=new+york+personal+injury+lawyer&num=100&hl=en&gl=US&sabvi=Cjd4Y2F0OnNlcnZpY2VfYXJlYV9idXNpbmVzc19wZXJzb25hbF9pbmp1cnlfbGF3eWVyOmVuLVVT&sab=ChMI6ZLFg7-K8QIVChCRCh0RLA9VEoUBCAQQARoMCKXRzoICEJrbgbkJIPW1jTQqbAlhUt4E3y4uPxFxPQrXo3DtPxlKeWEf_2MaPyEAAAAAQsEKwCkAAACAYiAUwDFhUt4E3y4uPzlKeWEf_2MaP0HrcRKwrvrbP0nrcRKwrvrbP1FhUt4E3y4uP2EAAABgTwvsP2kAAAAAcRDyvxKFAQgEEAIaDAjFq-OlAhDAjbq9CSCnhO4vKmwJaNdc2whYJD8R4o64I-6I6z8Zfe9Y4774DT8hAAAAwFmCCsApAAAAgOLTFcAxeuwyqNYfLz85ayDZsIWFGD9B8-5CV3CS1z9J61WRKyE22T9RaNdc2whYJD9hAAAAwItX5j9pAAAAAGjN878ShQEIBBADGgwItbillAIQo4zeugkg856BLypsCe5oHRlKIhk_EcaB4XKueus_GRstSnhJYwM_IQAAAAAnxgvAKQAAAGBQHxfAMUXpBp7Zkio_OcAZ-yqlhxU_QaGPh6wmr9g_Sf1fxysh7dk_Ue5oHRlKIhk_YQAAAGD41Oc_aQAAAMAGXfO_GKmD8aChDhjS5eaNmw0Yx9aN2_cN",
    "domain":"www.google.com",
    "items":[
        {
            "type":"local_services_element",
            "title":"Lever & Ecker, PLLC",
            "url": "https://www.google.com/search?q=new+york+personal+injury+lawyer&cs=0&gsas=1&sabplaceid=ChIJOwg_06VPwokRYv534QaPC8g&sabpi=ChIIpdHOggIQmtuBuQkY_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_ivECFQoQkQodESwPVUgEUAE",
            "domain":"www.google.com",
            "description":"27 years in business",
            "rating":{
                "rating_type":"Max5",
                "value": 5,
                "votes_count": 46,
                "rating_max": 5
            },
            "profile_image_url": "https://lh3.googleusercontent.com/oUBEnTYJkyuK90Oh9efcmZYVlKtQmz6ATSCP9XQQikOPrNiVqrzkTQhIiL1kDQ=fcrop64=1,0c5014a4ef37faa5"
        },
        {
            "type":"local_services_element",
            "title":"La Sorsa & Beneventano",
            "url": "https://www.google.com/search?q=new+york+personal+injury+lawyer&cs=0&gsas=1&sabplaceid=ChIJOwg_06VPwokRYv534QaPC8g&sabpi=ChIIxavjpQIQwI26vQkY_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_ivECFQoQkQodESwPVUgEUAI",
            "domain":"www.google.com",
            "description":"26 years in business",
            "rating":{
                "rating_type":"Max5",
                "value": 5,
                "votes_count": 21,
                "rating_max": 5
            },
            "profile_image_url": "https://lh3.googleusercontent.com/Nqt0i0FCslXLP3VUanYKkfT5RIWrYM--dQTDVClEV2xal7cepRzj9wk3f_mZuA=fcrop64=1,00000000ffffffff"
        },
        {
            "type":"local_services_element",
            "title":"Brandon J. Broderick, Attorney At Law",
            "url": "https://www.google.com/search?q=new+york+personal+injury+lawyer&cs=0&gsas=1&sabplaceid=ChIJOwg_06VPwokRYv534QaPC8g&sabpi=ChIItbillAIQo4zeugkY_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_ivECFQoQkQodESwPVUgEUAM",
            "domain":"www.google.com",
            "description":"10 years in business",
            "rating":{
                "rating_type":"Max5",
                "value": 5,
                "votes_count": 460,
                "rating_max": 5
            },
            "profile_image_url": "https://lh3.googleusercontent.com/D9ciqb-0a_WhFVAB15RrLQJqln7dj8T18DLcmrs6gyDFHxgoGB1Z442Ka-nNVA=fcrop64=1,2b240900cc748a07"
        }
    ],
    "rectangle": null
}
Danil Tivikov

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