Get deeper insight into Google’s Popular Products results. The Google SERP API now returns additional product and source information, including product URLs, domains, and Google Shopping identifiers in Task GET and Live Advanced endpoint responses.
What’s new
We added three new fields to the popular_products_element within the popular_products item returned for both desktop and mobile search results:
url– the URL associated with the product listing,domain– the domain associated with the product listing,product_identifiers– an object containing Google Shopping identifiers.
The product_identifiers object contains product_id, data_docid, gid. Learn more about product_id and gid on our help center.
Example item with the updated structure
{
"type": "popular_products",
"rank_group": 1,
"rank_absolute": 3,
"page": 1,
"position": "left",
"xpath": "/html[1]/body[1]/div[3]/div[1]/div[12]/div[1]/div[2]/div[2]/div[1]/div[1]/div[5]/div[1]",
"title": "Popular products",
"items": [
{
"type": "popular_products_element",
"title": "All-Pro MS180BTW Motion Sensor",
"url": null,
"domain": null,
"description": "Menards",
"more_sellers": false,
"seller": "Menards",
"image_url": "https://api.dataforseo.com/cdn/i/08051446-1535-0139-0000-2389e4fac4d7:0",
"price": {
"current": 19.99,
"regular": 45,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$19.99 $45"
},
"rating": null,
"product_identifiers": {
"product_id": "6954902163683451240",
"data_docid": "6648341767625181439",
"gid": "3246894646292148080"
}
},
{
"type": "popular_products_element",
"title": "All-Pro Motion-Sensing 120 deg LED Bronze Outdoor Floodlight Solar Powered",
"url": null,
"domain": null,
"description": "The General Store Spokane",
"more_sellers": false,
"seller": "The General Store Spokane",
"image_url": "https://api.dataforseo.com/cdn/i/08051446-1535-0139-0000-2389e4fac4d7:1",
"price": {
"current": 25.99,
"regular": 36,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$25.99 $36"
},
"rating": null,
"product_identifiers": {
"product_id": null,
"data_docid": "17611822938447478993",
"gid": null
}
},
{
"type": "popular_products_element",
"title": "All-Pro MS180BT Motion Sensor",
"url": null,
"domain": null,
"description": "Walmart - FUTURE LIGHTING & morenFree delivery",
"more_sellers": true,
"seller": "Walmart - FUTURE LIGHTING",
"image_url": "https://api.dataforseo.com/cdn/i/08051446-1535-0139-0000-2389e4fac4d7:2",
"price": {
"current": 13.77,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$13.77"
},
"rating": null,
"product_identifiers": {
"product_id": "2338890939881911600",
"data_docid": "14944061623631452386",
"gid": "6482052176892106536"
}
},
{
"type": "popular_products_element",
"title": "All-Pro Motion Activated 180 degree Motion Sensor Replacement Bronze MS180",
"url": null,
"domain": null,
"description": "eBay",
"more_sellers": false,
"seller": "eBay",
"image_url": "https://api.dataforseo.com/cdn/i/08051446-1535-0139-0000-2389e4fac4d7:3",
"price": {
"current": 15,
"regular": null,
"max_value": null,
"currency": "USD",
"is_price_range": false,
"displayed_price": "$15.00"
},
"rating": null,
"product_identifiers": {
"product_id": null,
"data_docid": "1632803964445539678",
"gid": null
}
}
],
"rectangle": {
"x": 230,
"y": 569,
"width": 876,
"height": 711
}
}
Why it matters
With these new fields, you can collect more complete data from Google’s Popular Products feature to:
- connect product listings with their source pages and domains,
- identify and match products across Google Shopping results,
- improve product monitoring, competitor research, and ecommerce analytics,
- enrich product databases and reporting tools with additional listing data.
Check our documentation to start working with Google Shopping identifiers, product URLs, and domains in Google Organic SERP API Advanced.