Track Bing's SERP Features with API

SEO Tools Don’t Track Bing SERP Features? Use This API to Get Ahead

With a market share of 2.88%, Bing is considered the world’s second largest search engine. Yet, it’s still a drop in the bucket compared to Google, which holds a market share of a whopping 91.9%. Such a vast gap between the two may make you think that Bing is not worth your attention. However, that would be a hasty judgment.

Despite Google’s monopoly, Bing remains highly popular. It receives over a billion visits each month, which makes it the 27th most visited website in the world. What’s even more interesting is the earning power and age of Bing users. More than 70% are above 35 years old, while 38% have a household income of over $100,000. Unsurprisingly, 55% of searchers regularly use the search engine for product research, and 38% initiate search sessions for brand discovery.

That’s what makes Bing’s SERPs appealing to businesses of all sizes. And that’s why thousands of SEO experts worldwide optimize websites for Bing, leveraging various tools to monitor their progress.

With DataForSEO’s Bing SERP API, you could develop your own rank monitoring solution and target SEOs who require accurate Bing SERP data. Our API supports most of the search engine’s SERP features, which can give your software a significant competitive advantage.

Stay with us to learn:

  • How to track Bing SERP features with Bing SERP API.
  • What extra SERP elements are returned in the API response.
  • And most importantly, how our data can help you develop the most accurate Bing rank tracker on the market.

Note: if you prefer a proprietary solution, check out our Bing Databases.

How to track Bing SERP features with Bing SERP API

To discover which SERP features are available on Bing for a specific keyword, you should send a request to the Bing Task POST endpoint. Specify the query for which you want to receive results, the country to emulate a search session from, and its language.

Structure your POST request as in the following example:

[
    {
        "language_name": "English",
        "location_code": 2840,
        "keyword": "the most beautiful place to visit in new york"
    }
]

Then copy the Task ID from the response and call the Task GET endpoint to collect the results. However, instead of using the Task GET Regular endpoint, use the new Task GET Advanced endpoint. While the first one offers only three types of results (organic, paid, and related searches), the latter returns six times more SERP elements at no extra cost.

You can also opt for the Live Advanced endpoint. Unlike the standard data delivery method, it provides instant results and doesn’t require making separate POST and GET requests. However, note that requests to Live endpoints are more expensive. Learn more on our pricing page.

In the following paragraphs, we will describe each Bing SERP element the advanced endpoints offer.

What SERP features are available in the API response?

Using the Task GET Advanced and Live Advanced endpoints of Bing SERP API, you will find the following SERP elements:

Let us briefly describe each element to give you an idea of what they are.

If you are already familiar with Bing’s SERP features, you can skip this part and jump straight to the next section.
 
Organic results

Organic Results on Bing

Organic results are algorithmically ranked snippets that appear for any search query. Depending on the keyword, they may show up at the top of SERP or come below other SERP features.

Organic results come as “type”: “organic” in the API response.

{
  "type": "organic",
  "rank_group": 1,
  "rank_absolute": 1,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
  "domain": "en.wikipedia.org",
  "title": "List of highest mountains on Earth - Wikipedia",
  "url": "https://en.wikipedia.org/wiki/List_of_highest_mountains_on_Earth",
  "cache_url": null,
  "related_search_url": null,
  "breadcrumb": "https://en.wikipedia.org/wiki/List_of_highest_mountains_on_Earth",
  "is_image": false,
  "is_video": false,
  "is_featured_snippet": false,
  "is_malicious": false,
  "is_web_story": false,
  "description": "123 rows · The highest mountains are also not generally the most voluminous. Mauna Loa (4,169 m or 13,678 ft) ...",
  "pre_snippet": null,
  "extended_snippet": null,
  "images": null,
  "amp_version": false,
  "rating": null,
  "price": null,
  "highlighted": [
    "highest mountains"
  ],
  "links": null,
  "faq": null,
  "extended_people_also_search": null,
  "about_this_result": null,
  "related_result": null,
  "timestamp": null,
  "rectangle": null
}

 
Paid snippets

Paid results on Bing

Paid results are ads powered by Bing that are usually displayed above organic search results. Interestingly, Bing ads have a 45% higher CTR than those of Google, while their cost per click is 30% lower.

You will find paid results as “type”: “paid” in the API response.

{
  "type": "paid",
  "rank_group": 1,
  "rank_absolute": 1,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/ul[1]/li[1]",
  "title": "iPhone | Apple Official Site",
  "domain": "www.apple.com",
  "breadcrumb": "https://www.apple.com",
  "url": "https://www.apple.com/us/shop/go/iphone?&cid=wwa-us-kwbi-iphone--slid----iPhone-evergreen-&mtid=20925d2q39172&aosid=p238&mnid=a4wgVPe0-dc_mtid_20925d2q39172_pcrid_78271660867048_pgrid_1252344306225017_",
  "highlighted": [
    "iPhone"
  ],
  "extra": {
    "ad_aclk": null
  },
  "description": "Ad iPhone 13 Pro and iPhone 13. Buy now. Special AT&T offer available at apple.com.",
  "description_rows": null,
  "links": [
    {
      "type": "ad_link_element",
      "title": "Compare iPhone models",
      "description": "Which iPhone is right for you?",
      "url": "https://www.apple.com/us/shop/go/iphone/compare/?&cid=wwa-us-kwbi-iphone--slid----iPhone-evergreen-&mtid=20925d2q39172&aosid=p238&mnid=a4wgVPe0-dc_mtid_20925d2q39172_pcrid_78271660867048_pgrid_1252344306225017_",
      "ad_aclk": null
    }
  ]
}

 
Related searches

related searches SERP feature on Bing

Related searches usually appear at the bottom of SERP. They’re designed for users who couldn’t find relevant results for their initial queries. If a user has already gone through the top-ranking results on page 1 without finding anything useful, it’s unlikely they will find what they’re looking for on page 2. That’s why Bing suggests related queries at the end of the page so that the user can rephrase their original term.

Related searches come as “type”: “related_searches” in the API response.

{
  "type": "related_searches",
  "rank_group": 1,
  "rank_absolute": 52,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[44]/div[1]",
  "items": [
    "apple iphones for sale",
    "where to buy iphones",
    "iphone cost in usa",
    "apple cell phones for sale",
    "price of iphone",
    "iphone on sale",
    "purchase iphone 12",
    "apple cell phones"
  ],
  "rectangle": null
}

 
Answer boxes

answer box SERP feature on Bing

Answer boxes appear at the top of SERP and provide direct answers to user questions. These elements show up for queries that can be answered briefly (e.g., how tall is Eiffel Tower, how old is Bill Gates, when ww2 began, and so on).

Answer boxes are displayed as “type”: “answer_box” in the API response.

{
  "type": "answer_box",
  "rank_group": 1,
  "rank_absolute": 1,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
  "text": [
    "Eiffel Tower · Height",
    "986 feet (Architectural) · 1,063 feet (Tip)"
  ],
  "links": [
    {
      "type": "link_element",
      "title": "Eiffel Tower · Height",
      "description": null,
      "url": "https://www.bing.com/search?q=eiffel+tower&filters=ufn%3a%22eiffel+tower%22+sid%3a%22df4609a4-71b9-990d-daf2-4257b7c86249%22&FORM=SNAPST"
    }
  ],
  "rectangle": null
}

 
Local Packs

Local packs SERP feature on Bing

Local packs provide a list of nearby local establishments relevant to a specific keyword. These elements show up above organic results in the 3-pack form and contain general information about local establishments: their names, ratings, addresses, work hours, links to their websites, and so on.

Local packs are displayed as “type”: “local_pack” in the API response.

{
  "type": "local_pack",
  "rank_group": 1,
  "rank_absolute": 1,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]/div[1]/div[1]/div[3]/div[2]",
  "title": "Pizza Hut",
  "description": "1 \nDIRECTIONS WEBSITE \n\n",
  "domain": "www.pizzahut.com",
  "phone": null,
  "url": "http://www.pizzahut.com/",
  "is_paid": false,
  "rating": {
    "rating_type": "Max5",
    "value": 3,
    "votes_count": 5,
    "rating_max": 5
  },
  "cid": null,
  "rectangle": null
}

 
Hotel Packs

Hotel packs SERP feature on Bing

Hotel packs show up at the top of SERP for someone looking for a place to stay in a specific location (e.g., hotels new york). It displays a map of the area along with a list of places available for booking.

You will find hotel packs as “type”: “hotels_pack” in the API response.

{
  "type": "hotels_pack",
  "rank_group": 1,
  "rank_absolute": 4,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[3]",
  "title": "Hotels | New York, NY",
  "date_from": "2022-03-20",
  "date_to": "2022-03-21",
  "items": [
    {
      "type": "hotels_pack_element",
      "price": null,
      "title": "New York Marriott Marquis",
      "description": "\"Loved loved loved the Marriott Marquis in NYC Times Square!\"",
      "hotel_identifier": null,
      "domain": null,
      "url": null,
      "is_paid": false,
      "rating": {
        "rating_type": "Max5",
        "value": 4,
        "votes_count": null,
        "rating_max": 5
      }
    }
  ]
}

 
Carousels

Carousel SERP feature on Bing

Carousels appear at the top of SERP and display information relevant to a user query in the form of item lists. They usually show up for informational keywords when a user is deliberately looking for a list of some items (e.g., Edgar Poe’s Books, Dexter Cast, Nikola Tesla’s inventions, and so on).

Carousels are displayed as “type”: “carousel” in the API response.

{
  "type": "carousel",
  "rank_group": 1,
  "rank_absolute": 1,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/div[1]/div[1]/div[2]",
  "title": "Breaking Bad - Cast",
  "items": [
    {
      "type": "carousel_element",
      "title": "Bryan Cranston",
      "sub_title": "Walter White"
    },
    {
      "type": "carousel_element",
      "title": "Aaron Paul",
      "sub_title": "Jesse Pinkman"
    },
    {
      "type": "carousel_element",
      "title": "RJ Mitte",
      "sub_title": "Walter White Jr."
    }
  ]
}

 
Event lists

Events SERP feature on Bing

Event lists show up at the top of SERP and display information about upcoming events relevant to a specific keyword, time, and location.

Event lists come as “type”: “events” in the API response.

{
  "type": "events",
  "rank_group": 1,
  "rank_absolute": 1,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/div[1]/div[1]/div[3]",
  "title": "Events in Germany",
  "url": null,
  "items": [
    {
      "type": "events_element",
      "title": "undressed - GOP Varieté-Theater Bremen",
      "snippet": "GOP Variete-Theater Bremen",
      "url": "https://www.bing.com/search?q=undressed+-+gop+variet%C3%A9-theater+bremen+at+GOP+Variete-Theater+Bremen+Bremen+on+4th+February&filters=sid%3a%226764e9d1-38b2-2cd6-fcc5-90e831718b8b%22+ufn%3a%22undressed+-+GOP+Variet%C3%A9-Theater+Bremen%22+eventId%3a%226764e9d1-38b2-2cd6-fcc5-90e831718b8b%22+local_ypid%3a%22YN6740x210010941511833689%22+eventparentid%3a%22748d05d9-676f-a83a-3846-eba558a4e127_2%22+rsid%3a%2232ed706a-f34c-6571-e83d-298389ca40fb%22+segment%3a%22generic.carousel%22+secq%3a%22upcoming+events+in+germany%22+supwlcar%3a%221%22+tsource%3a%22events%22+eventdg%3a%22false%22+latlong%3a%2251.09312438964844%2c10.380208015441895%22+location%3a%22Germany%22+eventcity%3a%2275c62d8e-1449-4e4d-b188-d9e88f878dd9%22+date%3a%2220220204_20220430%22+CountryGeoID%3a%22MmRiOTI3NmQtZjQ2OC00ZTcxLTliMTMtZDJjYWE4NTJmMzM4Iw%3d%3d%22+catesegtype%3a%22event_city%22+segtype%3a%22RXZlbnQ%3d%22+ctype%3a%224%22+mltype%3a%220%22+eltypedim1%3a%22Event%22&FORM=SNAPST"
    }
  ]
}

 
Featured snippets

Featured snippet SERP feature on Bing

Featured snippets are boxes displayed at the top of SERP that contain brief answers to user queries. They usually show up for informational intent keywords and provide an excerpt from relevant content with the link to it.

In the API response, featured snippets come as “type”: “featured_snippet”.

{
  "type": "featured_snippet",
  "rank_group": 1,
  "rank_absolute": 1,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
  "domain": "greatist.com",
  "title": "Reheating Leftovers: Tips for Heating Up Food",
  "featured_title": "Baked, Fried, or Roasted Food",
  "description": "Microwave. The microwave should be your last resort. ...\nOven. For anything roasted, especially veggies, letting them broil for a few minutes is the best way to reheat them and retain their delicious flavor and texture.\nStovetop. The stovetop is another good option, as long as you don’t overdo it. ...",
  "timestamp": null,
  "url": "https://greatist.com/eat/reheating-leftovers-so-they-dont-dry-out#:~:text=Baked%2C%20Fried%2C%20or%20Roasted%20Food%201%20Microwave.%20The,as%20long%20as%20you%20don%E2%80%99t%20overdo%20it.",
  "images": [
    {
      "type": "images_element",
      "alt": "Image result for the best way to reheat food is. Size: 368 x 160. Source: caitlinmarceau.com",
      "url": "https://www.bing.com/th?id=OIP.woBCzBZ8c0Fa5YhesyMCcwHaDK&w=368&h=160&c=8&rs=1&qlt=90&o=6&pid=3.1&rm=2",
      "image_url": "https://api.dataforseo.com/cdn/i/02071508-2806-0139-0000-46e51a4d89c5:0"
    }
  ]
}

 
Images

Images SERP feature on Bing

Images appear when a user initiates a search session with a keyword related to visual content. These elements have the form of an image row and are often displayed in the middle of SERP, along with organic snippets (although they can sometimes show up at the top of SERP).

Images come as “type”: “images” in the API response.

{
  "type": "images",
  "rank_group": 1,
  "rank_absolute": 4,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[6]",
  "title": "Images of Paris Landmarks",
  "url": "https://www.bing.com/images/search?q=paris+landmarks&qpvt=paris+landmarks&tsc=ImageHoverTitle&FORM=IGRE",
  "items": [
    {
      "type": "images_element",
      "alt": "Image result for Paris Landmarks. Size: 177 x 170. Source: frenchmoments.eu",
      "url": "http://frenchmoments.eu/top-10-most-famous-monuments-of-paris/",
      "image_url": "https://www.bing.com/th?id=OIP.E_LdtS7EcSJK1KBpnk8uJAHaFj&w=177&h=170&c=8&rs=1&qlt=90&o=6&pid=3.1&rm=2"
    },
    {
      "type": "images_element",
      "alt": "Image result for Paris Landmarks. Size: 177 x 170. Source: www.tripsavvy.com",
      "url": "https://www.tripsavvy.com/monuments-and-historic-sites-in-paris-1618630",
      "image_url": "https://www.bing.com/th?id=OIP.ze5EvKDaVRYo9TvjCb9mMgHaE6&w=177&h=170&c=8&rs=1&qlt=90&o=6&pid=3.1&rm=2"
    }
  ]
}

 
Videos

Videos SERP feature on Bing

Like images, videos are presented in a row that usually contains three videos. They may also show up at the top or in the middle of SERP.

Videos are displayed as “type”: “video” in the API response.

{
  "type": "video",
  "rank_group": 1,
  "rank_absolute": 52,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/aside[1]/ol[1]/li[1]",
  "items": [
    {
      "type": "video_element",
      "source": "YouTubeTextbook Tactics",
      "title": "TI Calculator Tutorial: Solving Matrix Equations",
      "timestamp": "2012-01-09 00:00:00 +00:00",
      "url": null
    },
    {
      "type": "video_element",
      "source": "YouTubeMathispower4u",
      "title": "Solve a 2x2 System Using a Matrix Equation (Desmos …",
      "timestamp": "2021-09-07 13:11:18 +00:00",
      "url": null
    },
    {
      "type": "video_element",
      "source": "YouTubeMathispower4u",
      "title": "Solve a 2x2 System Using an Augmented Matrix (RREF o…",
      "timestamp": "2021-01-02 00:00:00 +00:00",
      "url": null
    },
    {
      "type": "video_element",
      "source": "YouTubeMathispower4u",
      "title": "Solve a 3x3 System Using an Augmented Matrix (RREF o…",
      "timestamp": "2021-01-02 00:00:00 +00:00",
      "url": null
    }
  ],
  "rectangle": null
}

 
Shopping elements

Shopping SERP feature on Bing

Shopping elements are sponsored results that usually appear for buyer intent keywords. These advertisements are displayed above other SERP elements, contain images, pricing information, ratings of a product, and links to online stores.

Shopping results come as “type”: “shopping” in the API response.

{
  "type": "shopping",
  "rank_group": 1,
  "rank_absolute": 1,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/div[2]/div[1]/ul[1]/li[1]",
  "title": "See buy treadmill",
  "items": [
    {
      "type": "shopping_element",
      "title": "Weslo Crosswalk 5.2T Treadmill, …Multicolor",
      "price": {
        "current": 399.99,
        "regular": null,
        "max_value": null,
        "currency": "USD",
        "is_price_range": false,
        "displayed_price": "$399.99"
      },
      "source": "Kohl's",
      "description": null,
      "marketplace": null,
      "marketplace_url": null,
      "url": "https://www.kohls.com/product/prd-2899014/weslo-crosswalk-52t-treadmill.jsp?skuid=52927813&ci_mcc=ci&utm_campaign=FITNESS%20EQUIPMENT&utm_medium=CSE&utm_source=bing&CID=shopping20&utm_campaignid=401389582&utm_adgroupid=1231453243230502&gclid=04f5239e9b121abd96e5426265593b1a&gclsrc=3p.ds&msclkid=04f5239e9b121abd96e5426265593b1a"
    }
  ]
}

 
Job listings

Jobs SERP feature on Bing

Job listings come at the top of SERP and offer jobs relevant to a specific keyword. They usually appear when a searcher is looking for a job and indicates their intent in the search query (e.g., PHP developer jobs, SEO writer jobs, nurse jobs).

Job listings are displayed as “type”: “jobs” in the API response.

{
  "type": "jobs",
  "rank_group": 1,
  "rank_absolute": 6,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[2]",
  "title": null,
  "url": null,
  "items": [
    {
      "type": "jobs_element",
      "title": "Remote Salesforce Developer",
      "description": "Anywhere · Full-time",
      "author": "via LinkedIn",
      "job_posted_time": "Posted 30 days ago",
      "timestamp": null,
      "contract_type": null,
      "salary": "$50K-81Kest. annual salary",
      "url": null
    },
    {
      "type": "jobs_element",
      "title": "Salesforce Developer",
      "description": "United, PA · Full-time",
      "author": "via LinkedIn",
      "job_posted_time": "Posted 30 days ago",
      "timestamp": null,
      "contract_type": null,
      "salary": null,
      "url": null
    },
    {
      "type": "jobs_element",
      "title": "Database Developer - Postgres Optimization",
      "description": "United, PA · Full-time",
      "author": "via LinkedIn",
      "job_posted_time": "Posted 22 days ago",
      "timestamp": null,
      "contract_type": null,
      "salary": null,
      "url": null
    }
  ]
}

 
Maps

Maps SERP feature on Bing

The Maps element is designed to offer users a map of a place when they deliberately search for it. It shows up at the top of SERP for map-related keywords (New York map, Boston map, Moscow map, and so on).

Maps are displayed as “type”: “map” in the API response.

{
  "type": "map",
  "rank_group": 1,
  "rank_absolute": 2,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[1]",
  "title": "Florida, United States",
  "url": "https://www.bing.com/maps?&ty=18&q=Florida%2C%20United%20States&satid=id.sid%3A5fece3f4-e8e8-4159-843e-f725a930ad50&vdpid=11032&mb=31.003914~-87.632668~24.523685~-80.031845&ppois=27.7637996673584_-83.83225631713867_Florida%2C%20United%20States_~&cp=27.7638~-83.832256&v=2&sV=1&FORM=MIRE&qpvt=florida+map",
  "rectangle": null
}

 
People also ask sections

People also ask SERP feature on Bing

People also ask sections are usually displayed at the top of SERP. They represent questions related to a user query and come in the form of expandable boxes with questions and answers. Each answer has a link to the website storing it, so a user can visit the source and explore the topic further.

People also ask sections can be found as “type”: “people_also_ask” in the API response.

{
  "type": "people_also_ask",
  "rank_group": 1,
  "rank_absolute": 5,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[3]",
  "items": [
    {
      "type": "people_also_ask_element",
      "title": "How do you take a virus off your computer?",
      "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[3]/div[1]/div[1]/div[1]/div[1]/div[2]/div[1]/div[1]",
      "expanded_element": [
        {
          "type": "people_also_ask_expanded_element",
          "featured_title": null,
          "url": "https://itstillworks.com/12158930/how-to-get-a-virus-off-a-computer-for-free",
          "domain": "itstillworks.com",
          "title": "How to Get a Virus Off a Computer for Free | It Still ...",
          "description": "Note that if you know that you have just gotten a virus, do not click on any part of its screen. Instead, shut down you monitor and press your tower's off/on button for four seconds until it shuts itself down. This action shuts down your computer without saving--meaning that the virus has not been saved, either.",
          "timestamp": null,
          "table": null
        }
      ]
    }
  ]
}

 
Top stories

Top stories SERP feature on Bing

Top stories are news elements that usually appear at the top of SERP, above organic results. They surface four news items available for a keyword with pointers to websites that store them.

Top stories are displayed as “type”: “top_stories” in the API response.

{
  "type": "top_stories",
  "rank_group": 1,
  "rank_absolute": 2,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/ol[1]/li[4]",
  "title": "News about Biden Is About To",
  "items": [
    {
      "type": "top_stories_element",
      "source": "Business Insider on MSN.com",
      "domain": "www.msn.com",
      "title": "Biden promises to support police and crack down on gun violence: 'The answer is not to abandon our streets'",
      "date": "· 7h",
      "amp_version": false,
      "timestamp": null,
      "url": "https://www.msn.com/en-us/news/us/biden-promises-to-support-police-and-crack-down-on-gun-violence-the-answer-is-not-to-abandon-our-streets/ar-AATsb6h?ocid=uxbndlbing"
    },
    {
      "type": "top_stories_element",
      "source": "Miami Herald",
      "domain": "www.miamiherald.com",
      "title": "Sen. Luján to be out at least 4 weeks, Biden agenda at risk",
      "date": "· 12m",
      "amp_version": false,
      "timestamp": null,
      "url": "https://www.miamiherald.com/news/article257985838.html"
    },
    {
      "type": "top_stories_element",
      "source": "MarketWatch",
      "domain": "www.marketwatch.com",
      "title": "Biden on gun violence: ‘The answer is not to defund the police’",
      "date": "· 7h",
      "amp_version": false,
      "timestamp": null,
      "url": "https://www.marketwatch.com/story/biden-on-gun-violence-the-answer-is-not-to-defund-the-police-11643927953"
    },
    {
      "type": "top_stories_element",
      "source": "Yahoo",
      "domain": "www.yahoo.com",
      "title": "Biden played a key role in NATO's expansion east in the '90s, which Putin is now threatening to …",
      "date": "· 2h",
      "amp_version": false,
      "timestamp": null,
      "url": "https://www.yahoo.com/news/biden-played-key-role-natos-162509682.html"
    }
  ],
  "rectangle": null
}

 
Recipes

Recipes SERP feature on Bing

The recipes feature on Bing is often displayed at the top of SERP for queries related to food and dishes. This expandable block contains recipe cards with images of dishes, their ratings, the time it takes to prepare them, and links to websites where the recipes are published.

Recipes come as “type”: “recipes” in the API response.

{
  "type": "recipes",
  "rank_group": 1,
  "rank_absolute": 1,
  "position": "left",
  "xpath": "/html[1]/body[1]/div[1]/main[1]/div[1]/div[1]/div[1]",
  "items": [
    {
      "type": "recipes_element",
      "title": "Easy Homemade Mashed Potatoes",
      "url": null,
      "domain": null,
      "source": "Pillsbury",
      "description": null,
      "time": null,
      "rating": {
        "rating_type": "Max5",
        "value": 4.5,
        "votes_count": 44,
        "rating_max": 5
      }
    }
  ]
}

 
Now that you are familiar with Bing’s extra SERP features, let’s discuss why you should monitor them in your rank tracking software.

How our data can help you develop the most accurate Bing rank tracker

When writing this article, we analyzed a dozen of Bing rank trackers. Most of them shared the same issue: they tracked only organic snippets and didn’t consider extra SERP features when calculating website positions.

For example, if a website ranked first in organic search, but there was a featured snippet above organic results, most tools displayed the website’s position as first, even though it was second.

However, given that featured snippets appear at the top of SERP and look much more appealing than organic snippets, they receive more clicks than the top-ranking organic results. Thus, ignoring such elements is simply irrational. The same applies to other SERP features, many of which are clickable and steal a good portion of traffic from organic results.

That’s why any advanced Bing rank tracker should scrape extra SERP elements and take them into account when calculating website positions.

With Bing SERP API data, you can build a functional and accurate instrument with SERP features on board. One of the best examples of such tools is the rank tracker from Dragon Metrics.

The tool supports 11 search engines (Bing included) and over 100,000 locations, allowing its users to monitor rankings across desktop and mobile SERPs. Unlike most Bing Rank trackers we’ve tried out, it considers all of Bing’s SERP features, which allows calculating keyword positions with high accuracy.

Dragon Metrics Tool Interface

Using this instrument, SEO experts can:

  • track rankings across 11 search engines and 230+ countries on a daily basis;
  • create over 12 detailed and customizable reports;
  • monitor individual keyword performance;
  • segment their ranking data;
  • track local rankings, and more.

Not only does the tool provide accurate keyword positions, but it also displays in which SERP features users’ websites show up.

Dragon Metrics monitoring website appearence in SERP features

You can develop such a feature too as our API provides website links that appear in clickable extra elements.

What we also like about the rank tracker is its well-designed user interface, which is also extremely easy to navigate.

While the tool makes a good general impression, it’s not perfect. We’ve noticed that even though the rank tracker calculates rankings considering every Bing’s SERP feature, it doesn’t indicate the presence of some crucial extra elements in its interface. In fact, it can display only eight Bing’s SERP features: local packs, images, news, videos, knowledge cards, knowledge panels, knowledge carousels, and twitter elements.

Let us provide an example.

Take a look at this keyword: “seo competitor analysis checklist”. According to Dragon Metrics’s tool, there is only the Video element that shows up for it in the US.

image2

However, if we analyze the SERP for this query, we will also find a featured snippet and people also ask element, which don’t appear in the tool’s interface.

SERP features on Bing

These SERP features are also present in the response of Bing SERP API.

 {
  "keyword": "seo competitor analysis checklist",
  "type": "organic",
  "se_domain": "bing.com",
  "location_code": 2840,
  "language_code": "en",
  "check_url": "https://www.bing.com/search?q=seo%20competitor%20analysis%20checklist&count=50&first=1&setlang=en&cc=US&safesearch=Moderate&form=QBLH",
  "datetime": "2022-02-07 13:44:28 +00:00",
  "spell": null,
  "item_types": [
    "paid",
    "featured_snippet",
    "people_also_ask",
    "organic",
    "video",
    "related_searches"
  ]
}

Using our data, Dragon Metrics could scrape all of these elements and indicate their presence in the tool, which would make it more accurate.

With Bing SERP API, you can easily develop an advanced solution for accurate rank monitoring. And if you already have a Bing rank tracker, you could make it more accurate and enrich it with full support for Bing SERP features. We offer the lowest prices on the market, charging only $0.0006 per one SERP (100 results). Thus, analyzing SERPs for 1,000,000 keywords will cost you only $600.

Conclusion

Accuracy is the core principle of rank tracking. Yet, when it comes to Bing, most of the tools don’t provide accurate ranking data because they ignore Bing’s SERP features.

So why not turn it to your advantage?

You can gain a competitive edge by simply building your tool around a trustworthy data source. Using our new Task GET Advanced and Live Advanced endpoints, you software will be able to monitor all the SERP elements available for a keyword and consider them when calculating website positions.

Let DataForSEO Bing SERP API become your reliable data source. We guarantee 24/7 support, 99.95% uptime, and accurate data. Create your account today and receive a $1 credit to make your first API calls!

Edward
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