How to find product competitors on Amazon?
With over 2.7 billion monthly visits and more than 400 items sold per minute, Amazon is the world’s number one e-commerce platform. It has 1.5 million active sellers worldwide, and 1,495 new sellers join the marketplace every day, making Amazon highly competitive. In order to compete on the platform properly, a seller should create complete product listings and implement competitor best practices.
Using DataForSEO Labs API, one can easily find competitors for any Amazon product. Its Product Competitors endpoint will provide a list of products that intersect with a target listing in Amazon SERPs.
How to use the new endpoint for finding competitors on Amazon
1 Call the Product Competitors endpoint.
POST https://api.dataforseo.com/v3/dataforseo_labs/amazon/product_competitors/live
2 Specify the asin of the product you would like to find competitors for. ASIN can be found on any product page on Amazon. Learn more about ASINs in this help center article.
3 Specify the location parameters by adding the location_name or location_code field to the POST body.
4 Specify the language parameters by adding the language_name or language_code field to the POST body.
You will receive the full list of available locations and languages by making a separate request to the Locations and Languages endpoint.
GET https://api.dataforseo.com/v3/dataforseo_labs/locations_and_languages
5 Specify the maximum number of products to be returned in the API response. To do that, add the limit parameter and set it to the desired value.
Default limit value: 100.
Maximum limit value: 1000.
Your POST request should be structured as in the following example.
[
{
"asin": "019005476X",
"language_name": "English",
"location_code": 2840,
"limit": 5
}
]
In the API response, you will find a list of product competitors, along with their ranking data.
{
"version": "0.1.20220216",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.4139 sec.",
"cost": 0.0105,
"tasks_count": 1,
"tasks_error": 0,
"tasks": [
{
"id": "03141314-2806-0375-0000-187074f88435",
"status_code": 20000,
"status_message": "Ok.",
"time": "0.3478 sec.",
"cost": 0.0105,
"result_count": 1,
"path": [
"v3",
"dataforseo_labs",
"amazon",
"product_competitors",
"live"
],
"data": {
"api": "dataforseo_labs",
"function": "product_competitors",
"se_type": "amazon",
"asin": "019005476X",
"language_name": "English",
"location_code": 2840,
"limit": 5
},
"result": [
{
"se_type": "amazon",
"asin": "019005476X",
"location_code": 2840,
"language_code": "en",
"total_count": 84,
"items_count": 5,
"items": [
{
"se_type": "amazon",
"asin": "019005476X",
"avg_position": 13.666666666666666,
"sum_position": 41,
"intersections": 3,
"competitor_metrics": {
"amazon_serp": {
"pos_1": 0,
"pos_2_3": 1,
"pos_4_10": 0,
"pos_11_100": 2,
"count": 3,
"search_volume": 200
},
"amazon_paid": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_100": 0,
"count": 0,
"search_volume": 0
}
},
"full_metrics": {
"amazon_serp": {
"pos_1": 0,
"pos_2_3": 1,
"pos_4_10": 0,
"pos_11_100": 2,
"count": 3,
"search_volume": 200
},
"amazon_paid": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_100": 0,
"count": 0,
"search_volume": 0
}
}
},
{
"se_type": "amazon",
"asin": "1465458557",
"avg_position": 25.5,
"sum_position": 51,
"intersections": 2,
"competitor_metrics": {
"amazon_serp": {
"pos_1": 0,
"pos_2_3": 1,
"pos_4_10": 0,
"pos_11_100": 1,
"count": 2,
"search_volume": 200
},
"amazon_paid": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_100": 0,
"count": 0,
"search_volume": 0
}
},
"full_metrics": {
"amazon_serp": {
"pos_1": 3,
"pos_2_3": 7,
"pos_4_10": 14,
"pos_11_100": 30,
"count": 54,
"search_volume": 6700
},
"amazon_paid": {
"pos_1": 6,
"pos_2_3": 4,
"pos_4_10": 1,
"pos_11_100": 1,
"count": 12,
"search_volume": 1900
}
}
},
{
"se_type": "amazon",
"asin": "1316606201",
"avg_position": 41.5,
"sum_position": 83,
"intersections": 2,
"competitor_metrics": {
"amazon_serp": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_100": 2,
"count": 2,
"search_volume": 200
},
"amazon_paid": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_100": 0,
"count": 0,
"search_volume": 0
}
},
"full_metrics": {
"amazon_serp": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_100": 4,
"count": 4,
"search_volume": 200
},
"amazon_paid": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_100": 0,
"count": 0,
"search_volume": 0
}
}
},
{
"se_type": "amazon",
"asin": "0197543812",
"avg_position": 1.5,
"sum_position": 3,
"intersections": 2,
"competitor_metrics": {
"amazon_serp": {
"pos_1": 1,
"pos_2_3": 1,
"pos_4_10": 0,
"pos_11_100": 0,
"count": 2,
"search_volume": 200
},
"amazon_paid": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_100": 0,
"count": 0,
"search_volume": 0
}
},
"full_metrics": {
"amazon_serp": {
"pos_1": 1,
"pos_2_3": 1,
"pos_4_10": 1,
"pos_11_100": 1,
"count": 4,
"search_volume": 200
},
"amazon_paid": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_100": 0,
"count": 0,
"search_volume": 0
}
}
},
{
"se_type": "amazon",
"asin": "1285874315",
"avg_position": 28.5,
"sum_position": 57,
"intersections": 2,
"competitor_metrics": {
"amazon_serp": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_100": 2,
"count": 2,
"search_volume": 200
},
"amazon_paid": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_100": 0,
"count": 0,
"search_volume": 0
}
},
"full_metrics": {
"amazon_serp": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_100": 2,
"count": 2,
"search_volume": 200
},
"amazon_paid": {
"pos_1": 0,
"pos_2_3": 0,
"pos_4_10": 0,
"pos_11_100": 0,
"count": 0,
"search_volume": 0
}
}
}
]
}
]
}
]
}